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Artistry BEAUTY BOOK New Fall 2009–Winter 2010 TRUEBEAUTY

Amway 2009/2010 True Beauty Catelog

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Page 1: Amway 2009/2010 True Beauty Catelog

Artistry

Beauty Book

New

Fall 2009–W

inter 2010tR

ueB

EA

UT

Y

Page 2: Amway 2009/2010 True Beauty Catelog
Page 3: Amway 2009/2010 True Beauty Catelog

3

contents Skin Care Routine Guide 7

Time DefianCe® Skin Care 8–19

Supplemental Skin Care 20–21

essentials Skin Care 22–29

Sensitive Skin Care 30–31

acne Skin Care 32

men’s Skin Care 33

foundation 34–39

Powder & Concealer 40

e ssentials makeup 42–45

Custom Colour Collection 46–47

Cheek & eye Colour 48–51

Brushes 49

Lip Colour 52–53

Ordering information 54

Cover: Create this look with unspoiled eye colour from the essentials colour quad – light, Black Total Mascara, Deep Brown Brow Define, Sun Kissed Cheek Colour, and Flatter Lip Colour.

On opposite page: Create this look with spun silk and caprice eye colours from the essentials colour quad – medium, Steel and Black Tie Eye Colours, essentials mascara, Deep Brown Brow Define, Pink Passion Cheek Colour, Daring Lip Colour, and essentials lip shine in unrivaled.

Premier skin care and cosmetics,

based in science, created to reveal

the individual beauty in you.

essentials makeup 44

time defiance lifting eye crème

14 See younger-looking

eyes guaranteed!

new! total mascara

51 A stroke of genius for perfect lashes.

180-DAY MONEY-BACK Satisfaction Guarantee

discover the science of beauty

Page 4: Amway 2009/2010 True Beauty Catelog

TRUE SCIENCE. TRUE BEAUTY.

Orders: Amway Global Independent Business Owner | ArtistryBeauty.com | 800-253-65004

THEB

RA

ND

A global leader in prestige beauty, the ARTISTRY® brand is committed to offering advanced solutions for your skin’s healthy appearance and dedicated to meeting the individual beauty needs of every woman. We invite you to explore and experience the exceptional benefits of ARTISTRY skin care and cosmetics.

Page 5: Amway 2009/2010 True Beauty Catelog

artistry

5180-DAY MONEY-BACK Satisfaction Guarantee

For over 10 years the Artistry brand has been among the

world’s top-five, largest-selling, prestige brands of facial skin

care and colour cosmetics.*

• Worldwide market Sold in over 80 countries and territories worldwide.

• 2007 sales Over 35 years experience and over $1.2 billion in global sales annually.

• Innovation Holds over 200 patents and patents-pending in the skin care field.

•Satisfactionguaranteed 180-day money-back satisfaction guarantee. If you do not positively love

your ArtIStry® products, we’ll refund your money.

•Prestige the only direct-selling skin care and cosmetics brand among the world’s

top five prestige beauty brands.

•Clinicallyproven All ArtIStry products are clinically tested and guaranteed to perform.

•Distinguishedbyquality ArtIStry skin care products exceed quality standards and contain

only the best ingredients.

* Based on a Euromonitor study of global 1998–2007 retail sales. Others in this distinguished group include Clinique®, Estée Lauder®, Lancôme®, and Shiseido®.

welcome to thebrand

Page 6: Amway 2009/2010 True Beauty Catelog

6

AR

TISTR

YSK

IN C

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180-DAY MONEY-BACK Satisfaction Guarantee 7

S K I N C A R E

Determine Your Skin Type

Use this chart to determine which products to use, based on your skin type.

Normal-to-Dry Skin

Skin appears taut, dry, and is prone to flaking. Pores are small and blemishes are rare.

Combination-to-Oily Skin

Skin may have an oily sheen, especially in t-zone. Breakouts are common and pores are enlarged.

1 CleanseSelect one for use a.m. and p.m.

• essentialshydratingcleanser (6-week supply)

• TIME DEfIANCE® Cleansing Treatment (6-week supply)

• essentialsbalancingcleanser (6-week supply)

• TIME DEfIANCE Cleansing Treatment (6-week supply)

2 ToneSelect one for use a.m. and p.m.

• essentialshydratingtoner (6-week supply)

• TIME DEfIANCE Conditioning Toner (6-week supply)

• essentialsbalancingtoner (6-week supply)

• TIME DEfIANCE Conditioning Toner (6-week supply)

3 Repair14-night treatment. Use quarterly in p.m.

• TIME DEfIANCEIntensiveRepairSerum (14-night supply) Boosts skin’s natural ability to repair past damage

• TIME DEfIANCEIntensiveRepairSerum (14-night supply) Boosts skin’s natural ability to repair past damage

4 Treat Select based on needs for a.m. and p.m.

Use these products in any order

• essentialsanti-blemishtreatment (12-week supply) Acne control

• essentials moisture plus (12-week supply) Immediate moisture boost

• essentialsreplenishingeyecreme (10-week supply) Under-eye puffiness and dark circles

• essentialssoothingcreme (use as needed) Calms and soothes sensitive skin

• TIME DEfIANCE Derma Erase (4-week supply) Non-invasive expression line treatment

• TIME DEfIANCEIlluminatingEssence (6-week supply) For uneven skin tone and discolouration

• TIME DEfIANCELiftingEyeCrème (6-week supply) Reduces the appearance of lines around eyes

• TIME DEfIANCESkinRefinishingLotionor essentialsalphahydroxyserumplus (6-week supply) (select one) Softer, smoother, firmer skin

• TIME DEfIANCE Vitamin C + Wild Yam Treatment (4-week supply) Intensive wrinkle treatment

Use this treatment product last before moisturizer

• TIME DEfIANCE3DLiftingSerum (5-week supply) Instantly firmer, tighter, more lifted-looking skin

Use these products in any order

• essentialsanti-blemishtreatment (12-week supply) Acne control

• essentialsreplenishingeyecreme (10-week supply) Under-eye puffiness and dark circles

• essentialssoothingcreme (use as needed) Calms and soothes sensitive skin

• TIME DEfIANCE Derma Erase (4-week supply) Non-invasive expression line treatment

• TIME DEfIANCEIlluminatingEssence (6-week supply) For uneven skin tone and discolouration

• TIME DEfIANCELiftingEyeCrème (6-week supply) Reduces the appearance of lines around eyes

• TIME DEfIANCESkinRefinishingLotionor essentialsalphahydroxyserumplus (6-week supply) (select one) Softer, smoother, firmer skin

• TIME DEfIANCE Vitamin C + Wild Yam Treatment (4-week supply) Intensive wrinkle treatment

Use this treatment product last before moisturizer

• TIME DEfIANCE3DLiftingSerum (5-week supply) Instantly firmer, tighter, more lifted-looking skin

5 Moisturize – DaytimeSelect one for use in a.m.

• essentialshydratinglotionSPF15 (12-week supply) Moisturizer with antioxidants and SPF 15

• TIME DEfIANCEDayProtectCrèmeSPF15 (14-week supply) Intensive, age-defying moisturizer with antioxidants and SPF 15

• essentialsbalancinglotionSPF15 (12-week supply) Moisturizer with antioxidants and SPF 15

• TIME DEfIANCEDayProtectLotionSPF15 (14-week supply) Intensive, age-defying moisturizer with antioxidants and SPF 15

Moisturize–NighttimeSelect one for use in p.m.

• essentialshydratinglotionSPF15 (12-week supply) Moisturizer with antioxidants and SPF 15

• TIME DEfIANCENightRecoveryCrème (14-week supply) Intensive, age-defying moisturizer with antioxidants

• essentialsbalancinglotionSPF15 (12-week supply) Moisturizer with antioxidants and SPF 15

• TIME DEfIANCENightRecoveryLotion (14-week supply) Intensive, age-defying moisturizer with antioxidants

Specialskincareneeds?turn to page 30 for sensitive skin care products, page 32 for acne treatment products, and page 33 for men’s skin care products.

Forpersonalizedproductrecommendations,visitArtistryBeauty.comforyourSkinCareAssessment.

With personalized products for every skin type, ArtIStry® offers a variety of formulas to meet your individual skin care needs, including exclusive anti-aging products that fight the visible signs of aging.

artistry skin care routine guide

Page 8: Amway 2009/2010 True Beauty Catelog

Orders: Amway Global Independent Business Owner | ArtistryBeauty.com | 800-253-65008

TIME

DE

fIAN

CE

Anti-A

ging Skin C

are

Page 9: Amway 2009/2010 True Beauty Catelog

180-DAY MONEY-BACK Satisfaction Guarantee 9

T I m E D E f I A N C E S K I N C A R E

Backed by advanced science, pharmaceutical-grade ingredients,

and clinically tested performance, time Defiance products

offer the ultimate in anti-aging solutions at every step of your

skin care routine.

All ArtIStry® tIme DeFIAnce® products are dermatologist approved by Dr. Indira misra-Higgins, Dermatologist and Diplomate, American Academy of Dermatology.

“ While cosmetic procedures can provide an immediate change to the skin, they can’t change the age of your skin, provide daily sunscreen protection, or daily hydration. An anti-aging skin care system like Time DefiAnce provides these daily benefits that go beyond what procedures can provide to create younger-acting and younger-looking skin.”

– Dr. indira misra-Higgins, Dermatologist and Diplomate, AAD

Dermatologistapproved

Page 10: Amway 2009/2010 True Beauty Catelog

Orders: Amway Global Independent Business Owner | ArtistryBeauty.com | 800-253-650010

T i m e D e f i a n c e S K i n c a R e

The most advanced anti-aging skin care system for normal-to-dry skin

A. Time DefiAnce® Skin care Systemfor normal-to-dry skin

Give normal-to-dry skin the extra hydration it needs with this superb anti-aging skin care system that gives you 41% younger-looking skin* while instantly increasing skin hydration by 181%. Each system includes:

• Cleansing Treatment gently cleanses and calms the skin.

• Conditioning Toner pampers, hydrates, and prepares skin to receive maximum anti-aging benefits from the products that follow.

• Day Protect and Night Recovery Crèmes provide the most powerful defense available from the ARTISTRY® brand to help increase collagen and elastin, while instantly increasing hydration by 181%.

Time DefiAnce Skin care System normal-to-DryIncludes Cleansing Treatment, Conditioning Toner, Day Protect SPF 15 Crème, and Night Recovery Crème.

10-4175 $166.95P4790B13892Y10851

* The clinically tested Performance Index shows an improvement in the visible signs of aging by 41%.

A

Only Time Defiance offers two

skin care systems with

patent-pending age-reversal

skin care technology for

younger-acting and 41%

younger-looking skin!* Its

powerful formulas actually help

your skin cells communicate,

delivering age-defying

results by reducing visible

fine lines and wrinkles while

improving your skin’s firmness,

smoothness, and luminosity.

System products available for individual purchase on pages 12–13.

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S K I N C A R E

180-DAY MONEY-BACK Satisfaction Guarantee 11

T I m E d E f I A N C E S K I N C A R E

Time Defiance skin care lets you face the future with 41% younger-looking skin!*

Our most advanced anti-aging skin care system for combination-to-oily skin

B. Time Defiance® Skin care Systemfor combination-to-oily skin

Look 41% younger* while you restore balance to combination-to-oily skin with a superb anti-aging skin care system that uses smart technology to deliver hydration only where your skin needs it most. Each system includes:

• Cleansing Treatment gently cleanses and calms the skin.

• Conditioning Toner pampers, hydrates, and prepares skin to receive maximum anti-aging benefits from the products that follow.

• Day Protect and Night Recovery Lotions provide the most powerful defense available from the ARTISTRY® brand to help increase collagen and elastin, while increasing hydration only where your skin needs it most.

Time Defiance Skin care System combination-to-OilyIncludes Cleansing Treatment, Conditioning Toner, Day Protect SPF 15 Lotion, and Night Recovery Lotion.

10-4176 $166.95P4790B13892Y10851

B

System products available for individual purchase on pages 12–13.

Page 12: Amway 2009/2010 True Beauty Catelog

Orders: Amway Global Independent Business Owner | ArtistryBeauty.com | 800-253-650012

T i m e D e f i a n c e S K i n c a R e

the ultimate anti-aging cleanser and toner

Your fi rst defense against the signs of aging

A. Time DefiAnce® cleansing TreatmentGently removes makeup, dirt, and excess oil while improving skin’s fi rmness and elasticity to keep skin looking younger longer. Cleansing Treatment uses smart technology to hydrate only where skin needs it, making it ideal for most skin types.

10-2795 4.4 oz. $31.00P889B2579Y2015

B. Time DefiAnce conditioning TonerCompletes the cleansing process and balances skin’s pH. Gently exfoliates and protects skin’s fi rmness and elasticity while preparing skin to receive the maximum anti-aging benefi ts from the TIME DEFIANCE products that follow. Ideal for most skin types.

10-2796 8.45 oz. $32.50P932B2704Y2113

Reveal a fl awless complexion and maximize your anti-aging benefi ts with TIME DEFIANCE Firming Crème Foundation found on page 39.

Work together to deliver maximum anti-aging

benefi ts for dramatically younger-looking skin.

B

A

Page 13: Amway 2009/2010 True Beauty Catelog

180-DAY MONEY-BACK Satisfaction Guarantee

Boost skin’s collagen and elastin while you sleep

e-f. Time DefiAnce night Recovery moisturizersExclusive Derma Cell Exchange helps increase skin’s collagen and elastin for dramatically younger-looking skin while boosting skin’s hydration by 181%. Night Recovery improves the appearance of fi ne lines, wrinkles, skin smoothness, and luminosity. Available in crème and lotion.

e. Time DefiAnce night Recovery crème for normal-to-dry skin

10-1823 1.76 oz. $61.00P1750B5075Y3965

f. Time DefiAnce night Recovery Lotion for combination-to-oily skin

10-1824 1.7 fl . oz. $61.00P1750B5075Y3965

E

F

13

T i m e D e f i a n c e S K i n c a R e

moisturizers packed with the most powerful anti-aging defense for younger-looking skin day and night

Helps prevent and repair the visible signs of aging

while increasing hydration by 181%.

Daytime defense against sun damage and free radicals

C-D. Time DefiAnce® Day Protect moisturizers SPf 15Moisturizes and offers complete defense against UVA/UVB exposure and free radical damage, which leads to 90% of premature skin aging. Helps protect skin’s collagen and elastin with SPF 15 and patent-pending Defense 4 technology. Available in crème and lotion to meet your skin care needs.

c. Time DefiAnce Day Protect crème SPf 15for normal-to-dry skin

10-1821 1.76 oz. $61.00P1750B5075Y3965

D. Time DefiAnce Day Protect Lotion SPf 15 for combination-to-oily skin

10-1822 1.7 fl . oz. $61.00P1750B5075Y3965

C

D

Before After

Unretouched photos

See how the TIME DEFIANCE Skin Care System helps to prevent and repair the visible signs of aging in just six short weeks.

Look years younger in just six weeks

Page 14: Amway 2009/2010 True Beauty Catelog

14

The at-home alternative to an eyelift*

A. Time DefiAnce® Lifting eye crèmeFinally, one eye crème that addresses all the signs of an aging eye area! Using pharmaceutical-grade ingredients and age-reversal technology, it starts working to give eyes a virtual lift; reducing the appearance of fi ne lines, wrinkles, and puffi ness; even brightening dark circles for eyes that look years younger. It’s clinically tested to perform, in 12 weeks panelists showed a:

• 97% improvement in the appearance of fi ne lines.• 98% improvement in the appearance of wrinkles.

Ideal for all skin types, including sensitive skin.

10-5532 5 oz. $39.95P1146B3324Y2597

Before After

Orders: Amway Global Independent Business Owner | ArtistryBeauty.com | 800-253-6500

These unretouched images show the difference after using Lifting Eye Crème for only 12 weeks.

time defi ance lifting eye crèmeA patent-pending formula so

powerful that 90% of women

saw an overall improvement

in the eye area.

A

See the results for yourself

Page 15: Amway 2009/2010 True Beauty Catelog

180-DAY MONEY-BACK Satisfaction Guarantee 15

The at-home alternative to a chemical peel*

B. Time DefiAnce® intensive Repair SerumExperience powerful results without the risk and irritation of a chemical peel. This revolutionary 14-night treatment offers some of the most advanced age-defying technology available today to reverse the visible signs of aging. Because it’s so effective, Intensive Repair Serum only needs to be used four times a year.

10-0282 14 vials (1.5 ml each) $186.50P5351B15517Y12123

Intensive Repair Serum boosts skin’s

natural ability to repair past damage

and helps protect skin’s collagen.

*Results not equal to surgical/cosmetic procedures. For more information, go to ArtistryBeauty.com.

Before After

261%As you age, skin begins to lose its clarity. Skin clarity is defined on a scale of appearance, with one end of the scale being dull, or matte-looking skin, and the other end of the scale being bright, or luminous skin. Intensive Repair Serum improves skin clarity by 261%.

99%A fine line is defined as the beginning of a wrinkle. It is the point at which you begin to see a visible line on the skin. If you were to pull the skin taut around a fine line, the fine line would disappear. Fine lines also make skin appear rough in texture. Intensive Repair Serum improves the appearance of fine lines by 99%.

83%Skin smoothness is defined as the physical feel of the skin. Skin can feel anywhere from smooth to the touch to rough. Intensive Repair Serum improves skin smoothness by 83%.

These unretouched photos show the amazing results using TIME DEFIANCE Intensive Repair Serum after only 14 nights.

reverse the signs of aging in 14 nights

IMPROVEMENTIN SKIN CLARITY

VISIBLE REDUCTION IN FINE LINES

IMPROVEMENT IN SKINSMOOTHNESS

T i m e D e f i a n c e S K i n c a R e

B

See the difference

Page 16: Amway 2009/2010 True Beauty Catelog

16 Orders: Amway Global Independent Business Owner | ArtistryBeauty.com | 800-253-6500

Page 17: Amway 2009/2010 True Beauty Catelog

17180-DAY MONEY-BACK Satisfaction Guarantee

T i m e D e f i a n c e S K i n c a R e

The at-home alternative to a mini face-lift*

A. Time DefiAnce® 3D Lifting SerumDelivers both instant- and long-term results. A patented Tightening Complex promises 20% fi rmer-looking skin in just 20 minutes! While a patent-pending Firming Complex boosts skin’s natural ability to restore fi rmness and elasticity for a 52% improvement after just three weeks. Feel and see the difference – instantly! Suitable for all skin types.

10-3426 1 fl . oz. $73.00P2094B6073Y4745

experience a virtual lift –instantly!

sensationally smooth skin

* Results not equal to surgical/cosmetic procedures. For more information, go to ArtistryBeauty.com.

feel softer, smoother skin instantlyB. Time DefiAnce Skin Refi nishing LotionIt’s like velvet on your skin, only better! Skin Refi nishing Lotion encourages your skin to naturally reveal softer, smoother skin with oats, not acid. This daily exfoliator uses a unique combination of sugar derivatives and algae in addition to oat proteins, scientifi cally tested for their smoothing benefi ts. In just 12 weeks, skin texture can show a 52% improvement, the appearance of fi ne lines can be reduced by 48%, and skin can look and feel fi rmer by 41%. Safe for sensitive skin.

10-0240 1 fl . oz. $48.50P1391B4035Y3153

A

B

In just 12 weeks, experience:

52% improvement in skin texture

48% reduction in the appearance of fi ne lines

41% improvement in skin fi rmness

33% reduction in pore size

Page 18: Amway 2009/2010 True Beauty Catelog

Orders: Amway Global Independent Business Owner | ArtistryBeauty.com | 800-253-650018

T i m e D e f i a n c e S K i n c a R e

The at-home alternative to line-relaxing injections*

A. Time DefiAnce® Derma eraseExpress yourself without the worry of lines or needles! Derma Erase is a non-invasive, injection-free alternative to relaxing the appearance of expression lines without a surgeon. The concentrated formula and patented ingredient technology instantly transforms the appearance of expression lines into smoother, younger-looking skin! For all skin types.

10-2050 4 mL $39.00P1119B3244Y2535

face the future with line-fighting formulas shown to perform

* Results not equal to surgical/cosmetic procedures. For more information, go to ArtistryBeauty.com.

The at-home alternative to injectable fillers*

B. Time DefiAnce Vitamin c + Wild Yam TreatmentReduce the appearance of wrinkles by 58% with pharmaceutical-grade, nature-identical L-ascorbic vitamin C instead of a needle. It’s the only vitamin C and wild yam product that allows you to control when the vitamin C is activated. The result? Ultimate potency, effectiveness, and wrinkle-fighting power.

E-7313 0.34 fl. oz. $38.00P1090B3161Y2470

A

B

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19

The at-home alternative to laser treatments*

c. Time DefiAnce® illuminating essenceRestore your skin’s natural luminosity in just two weeks with patented ingredients that help prevent and repair the signs of aging and discolouration for visibly brighter, more youthful-looking skin! A special blend of protective antioxidants keeps your youthful glow going, helping to prevent the appearance of future skin discolouration. Ideal for all skin tones.

10-5711 1 fl. oz. $50.00P1434B4160Y3250

Reveal brighter, more

youthful-looking skin in

just 12 days.

luminosity without lasers

C

180-DAY MONEY-BACK Satisfaction Guarantee

Page 20: Amway 2009/2010 True Beauty Catelog

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S U P P l e m e n T a l S K i n c a R e

reveal a gorgeous, glowing complexion

Other System products available for individual purchase:essentials polishing scrub found on page 28,TIME DEFIANCE Skin Refi nishing Lotion found on page 17.

Three simple steps instantly exfoliate,

refi ne, and refresh your skin.

A daily dose of radiance

B. microexfoliation clothMade of ultrafine fibers, the MicroExfoliation Cloth gently polishes away dead cells from the surface of your skin, improving skin clarity and the appearance of fine lines and wrinkles – resulting in a dramatic youthful radiance. For all skin types and may be used with any cleanser.

71-4885 9 x 9 in. $9.00P258B748Y585

The at-home alternative to microdermabrasion*

A. microdermabrasion SystemThis three-part system provides gentle professional-grade results and glowing skin. The ultrafi ne fi bers of the MicroExfoliation Cloth work with the spherical beads of polishing scrub to accelerate the skin’s natural exfoliation. TIME DEFIANCE® Skin Refi nishing Lotion applied afterward softens skin and improves skin texture.

10-4210 $71.50P2051B5948Y4648

A

B

* Results not equal to surgical/cosmetic procedures. For more information, go to ArtistryBeauty.com.

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180-DAY MONEY-BACK Satisfaction Guarantee 21

S U P P l e m e n T a l S K i n c a R e

pampering perfection

Instantly softer, smoother lips

e. Lip care KitDiscover the ultimate Lip Care Kit for a polish-perfect pout! Lip Polish gently exfoliates, instantly revealing softly smooth lips. Then, creamy Lip Conditioner delivers a dewy kiss of hydration with the benefi t of antioxidants, and vitamins A and E for lips that feel as soft as they look.

10-4751 0.34 oz. each $20.00P574B1664Y1300

Hands that look younger, longer

D. essential Hand Treatment with SPf 15This age-defying formula hydrates and improves skin’s texture by reducing the appearance of fi ne lines. Fortifi ed with antioxidants and a brightening complex to help reduce the appearance of sunspots. UVA/UVB protection helps prevent premature aging of the skin caused by the sun.

10-2205 2.65 oz. $25.00P717B2080Y1625

Indulge in targeted, spa-style treatments

for hands and lips.

Luxuriously softer hands

c. crème caramel Hand creamWrap your hands in the delicious scent of creamy caramel blended with sweet sugar and warm vanilla. Nourishes with vitamin E, sunfl ower, and jojoba seed oils, leaving skin feeling luxuriously soft and moisturized, never sticky or greasy.

10-4842 2 fl . oz. $11.00P316B915Y715

C

D

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ES

SE

NT

IALS

Skin C

are

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E S S E N T I A l S S K I N C A R E

23180-DAY MONEY-BACK Satisfaction Guarantee 23

Perfecting the science of skin care with the help of nature. that’s

the thinking behind every Artistry essentials product and the key to

achieving a gorgeous complexion. With today’s busy lifestyle, skin care

needs to be simple, safe, and effective. Artistry essentials is all three,

providing simple daily routines, safe skin-specific products infused

with natural botanicals, and solutions clinically tested to perform.

Page 24: Amway 2009/2010 True Beauty Catelog

Orders: Amway Global Independent Business Owner | ArtistryBeauty.com | 800-253-650024

System products available for individual purchase.

e S S e n T i a l S S K i n c a R e

A

All-day oil control

A. essentials balancing skin care systemfor combination-to-oily skin

Make it a shine-free day in three easy steps:

• essentials balancing cleanser reveals fresher skin with built-in patented exfoliation technology,

• essentials balancing toner gives your skin what it needs to reveal a fresh, matte fi nish, and

• essentials balancing lotion SPF 15 with UVA/UVB and patent-pending free radical protection helps prevent premature skin aging.

Tri-balance with natural ingredients like Indian fi g and acerola cherry helps equalize and control oil for skin that’s balanced and hydrated. Each oil-free product boosts the performance of the next. Safe for sensitive skin. Free travel bag with purchase of skin care system.

essentials balancing skin care systemfor combination-to-oily skin

10-5487 $47.00P1348B3910Y3056

essentials balancing cleanser 10-4129 4.56 fl . oz. $14.00P401B1164Y910

essentials balancing toner 10-4130 6.7 fl . oz. $13.50P387B1123Y878

essentials balancing lotion SPf 15 10-4131 2.54 fl . oz. $19.50P560B1623Y1268

skin care made easyGreat skin is just three

steps away with systems

naturally designed to give

your skin what it needs.

Page 25: Amway 2009/2010 True Beauty Catelog

25

System products available for individual purchase.

System products available for individual purchase.

B

e S S e n T i a l S S K i n c a R e

A moisture magnet for skin

B. essentials hydrating skin care systemfor normal-to-dry skin

Three simple steps for instantly hydrated skin:

• essentials hydrating cleanser exfoliates and provides ultra-moisturizing ingredients to soothe away dryness,

• essentials hydrating toner energizes and boosts your skin’s ability to stay hydrated throughout the day, and

• essentials hydrating lotion SPF 15 provides protection against aging UVA/UVB sunlight and patent-pending free radical protection.

Nourish 3, with Indian fi g and omega, equalizes and optimizes hydration. Each product boosts the performance of the next, intuitively adjusting to keep skin hydrated all day. Safe for sensitive skin. Free travel bag with purchase of skin care system.

essentials hydrating skin care systemfor normal-to-dry skin

10-5489 $47.00P1348B3910Y3056

essentials hydrating cleanser 10-4126 4.56 fl . oz. $14.00P401B1164Y910

essentials hydrating toner 10-4127 6.7 fl . oz. $13.50P387B1123Y878

essentials hydrating lotion SPf 15 10-4128 2.54 fl . oz. $19.50P560B1623Y1268

Three mini-marvels for skin care on the go

c–D. essentials skin care system travel setsA mini cleanser, toner, and lotion SPF 15 come in a free essentials mini travel bag that meets airline carry-on standards so you can take your daily skin care routine wherever you go. Each set includes cleanser (.66 fl . oz.), toner (1.0 fl . oz.), and lotion SPF 15 (.66 fl . oz.).

essentials balancing travel set10-5718 $17.50P502B1456Y1138

essentials hydrating travel set10-5717 $17.50P502B1456Y1138

C D

180-DAY MONEY-BACK Satisfaction Guarantee

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26

Younger-looking eyes in just one day

A. essentials replenishing eye cremeIn just 24 hours, experience a reduction in the appearance of fine lines and puffiness with this light, silky creme formula clinically tested to fight the visible signs of aging and fatigue. Citrus bioflavonoids fortify the delicate skin around the eyes, while linseed, licorice extracts, and echinacea soothe and refresh.

10-5531 0.5 fl. oz. $27.00P774B2246Y1755

A

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Page 27: Amway 2009/2010 True Beauty Catelog

e S S e n T i a l S S K i n c a R e

27180-DAY MONEY-BACK Satisfaction Guarantee

extra care where you need it mostTargeted formulas soothe and treat skin with natural botanicals.

Goodbye, blemishes

B. essentials anti-blemishThis targeted treatment fi ghts blemishes on the spot and discourages new breakouts. A powerhouse of ingredients – salicylic acid, oregano, and acerola cherry – reduce acne, absorb oil, and purify skin.

10-4134 1 fl . oz. $17.50P502B1456Y1138

Vitamin-rich moisture boost

c. essentials moisture plusEnriched with omegas and botanicals. A few drops pressed lightly onto skin deliver added moisture where you need it most. Or apply over makeup to refresh throughout the day. Suitable for all skin types.

10-4133 .49 fl . oz. $19.50P560B1623Y1268

Keep skin stress-free

D. essentials soothing cremeUltra-gentle natural ingredients and omegas nourish and brighten skin while reducing redness, and calming upset skin. Enriched with antioxidant vitamins A, C, and E. Soothes anytime, day or night. Fragrance-free, SPF-free, and suitable for sensitive skin.

10-4135 1 fl . oz. $22.50P646B1872Y1463

B

C

D

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28 Orders: Amway Global Independent Business Owner | ArtistryBeauty.com | 800-253-6500

Rejuvenates dull-looking skin

A. essentials polishing scrubLight foaming scrub with jojoba beads gently sloughs off dead skin cells and accelerates natural exfoliation. Contains Nutrilite-approved ingredients including ginseng, known for its clarifying properties, and chamomile to soothe skin. Invigorating tangerine and berry fragrance. Ideal for all skin types.

10-6399 4.4 oz. $23.00P660B1913Y1495

Gently removes makeup without drying your skin

B. essentials eye & lip makeup removerMascara and even bold lip colour are quickly wiped away with this remover. Made with skin-smoothing aloe vera gel, chamomile, oat extracts, and emollients to condition eyelashes.

10-6403 4 fl . oz. $13.95P400B1160Y907

So smoothing. So soothing. So effective.

c. essentials alpha hydroxy serum plusIn just 12 weeks your skin can feel 60% smoother with an alpha hydroxy that’s both gentle and effective. This serum perfectly blends the exfoliating properties of alpha hydroxy acids with oat extract, a clinically tested skin soother.

10-7992 1 fl . oz. $39.50P1133B3287Y2568

Artistry essentials products

are formulated to optimally

cleanse, soothe, and hydrate

with natural botanicals.

A

B

C

e S S e n T i a l S S K i n c a R e

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e S S e n T i a l S S K i n c a R e

29180-DAY MONEY-BACK Satisfaction Guarantee

Unclogs pores and helps control oil

D. essentials pore cleansing masqueThoroughly cleanse and refresh your skin with this oil-free mineral clay masque that draws out excess oil to help control oil and shine. Scented with a refreshing honeydew blossom fragrance. Ideal for combination-to-oily skin.

10-6400 3.6 oz. $20.65P592B1717Y1342

Masques with supercharged

hydration and deep-pore

cleansing. D

E

feel and see the difference

Immediately boosts skin’s moisture and maintains hydration

e. essentials moisture intense masqueSkin feels buttery soft after just one application of this light, whipped soufflé that restores and keeps skin hydrated throughout the day. Scented with a soothing cucumber-honeysuckle fragrance that relaxes and refreshes. Ideal for normal-to-dry skin.

10-6401 3.6 oz. $20.65P592B1717Y1342

Page 30: Amway 2009/2010 True Beauty Catelog

Sellecca Solution

Orders: Amway Global Independent Business Owner | ArtistryBeauty.com | 800-253-6500

– anti-aging skin care

created for sensitive skin rejuvenate sensitive skin with a perfect line of

anti-aging products that deliver younger-looking

skin without the worry of irritation.

Anyone with sensitive skin knows that traditional anti-aging products can be too harsh for their delicate skin. With Sellecca Solution®, now even the most sensitive skin can fi ght the visible signs of aging without the worry of irritation. created by actress connie Sellecca to care for her own sensitive skin, the Sellecca Solution line offers every woman a gentle, yet effective skin care regimen that delivers naturally younger-looking skin. Based on an ancient egyptian beauty secret, each formula combines a unique blend of the fi nest natural botanicals shown to rejuvenate and nurture skin without irritation or breakouts. And it’s so effective that in clinical tests 97% of women using the Sellecca Solution regimen reported that their skin felt softer,smoother, and morehydrated.

30

SE

NS

ITIV

ES

kin Care

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S E N S I T I V E S K I N C A R E

180-DAY MONEY-BACK Satisfaction Guarantee 31

Restoresskin’syouthfulappearance

a. Sellecca Solution® miracle formulaBased on an ancient egyptian beauty secret renowned for helping to restore skin’s youthful appearance, this miracle moisturizer provides anti-aging benefi ts without the risk of irritation. Precious botanical ingredients like Frankincense, Sandalwood, and myrrh are combined with rare red marine Algae, known to encourage skin’s natural renewal process while improving fi rmness and elasticity and visibly reducing the appearance of fi ne lines. Dermatologist tested and recommended for even the most sensitive skin.

10-5509 1.7 oz. $38.25P754B2188Y2487

Cleanses,soothes,andsoftensskin

B. Sellecca Solution facial Cleanser with ChamomileUsing a delicate blend of ingredients, this soap-free cleanser gently washes away impurities while retaining skin’s precious natural moisture and helps to encourage a more youthful, even-looking complexion. chamomile calms while sweet almond oil and skin-soothing botanicals provide rich hydration to help improve skin’s texture and tone, and soften the appearance of fi ne lines. Dermatologist tested and recommended for even the most sensitive skin.

10-5508 6 fl . oz. $18.75P369B1072Y1219

Smoothsawayvisibledarkcirclesandpuffiness

C. Sellecca Solution Critical Care eye CreamSpecially formulated with a calming blend of anti-aging botanicals, this satiny-rich eye cream pampers and smooths the delicate eye area, minimizing the appearance of dark circles and puffi ness for eyes that look years younger. Dermatologist tested and recommended for even the most sensitive skin.

10-5510 .50 fl . oz. $25.50P503B1459Y1658

B

C

A

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A C N E S K I N C A R E

Orders: Amway Global Independent Business Owner | ArtistryBeauty.com | 800-253-6500

a. clear.now® Skin Care SystemBreak the cycle of breakouts with the only 3-step acne treatment system utilizing patented stabilized sodium chlorite combined with salicylic acid to keep pores clean, clear, and cared for. Acne treatment Wash clears pores of oil and debris and gently exfoliates to smooth skin’s surface. Stabilized sodium chlorite in Purifying toner reaches deep into pores to break down and eliminate “bacteria-friendly” oil. And Acne treatment Lotion treats and rejuvenates challenged, acne-affected skin.

70-1940 $43.65P864B2497Y2837

32

break the cycle of breakouts

Helps support healthy skin from the inside out

e. clear.now™ Supplement this new fruit-fl avored chewable is far more than a simple vitamin. Its exclusive formula features Praventin™, a patent-pending bioactive milk-derived protein that helps provide a healthy complexion and beautiful skin. (Safe for those who are lactose intolerant.)

74-6724 60 tablets/1-month supply $29.99P591B1715Y1949

E

C

D

B

A

Salicylicacidhelpsclearblemishes

B. acne Treatment Wash Gentle, acne-fi ghting salicylic acid reaches deep down to clear pores of oil and debris while cleansing grains gently exfoliate to help your skin feel smooth.

70-2141 4 fl . oz. $16.00 P316B915Y1040

Eliminates“bacteria-friendly”oil

C. Purifying Tonerthis pure formula utilizes patented stabilized sodium chlorite to reach deep into pores and eliminate “bacteria-friendly” acne-producing oil.

70-2142 4 fl . oz. $16.00 P316B915Y1040

Richwithantioxidantstorejuvenateskin

D. acne Treatment Lotion this lightweight lotion is rich with antioxidants to help treat and rejuvenate challenged, acne-affected skin. the active levels of salicylic acid help keep pores clear and open.

70-2143 2 fl . oz. $16.50P326B944Y1073

System products available for individual purchase.

Page 33: Amway 2009/2010 True Beauty Catelog

m E N ’ S S K I N C A R E

33

MOISTURIZING

OIL-CONTROLLING

high-performance skin care for menFormulated with the exclusive

t-10 complex that guarantees

results in 4 weeks.

Wash

F. TOLSOm® facial Cleansing foamFeaturing the t-10 complex of eight moisturizing and two oil-controlling ingredients, it’s specially formulated for men’s skin. cleansing beads absorb oil while still conditioning skin. the result – your skin is clean, smooth, and refreshed.

10-0916 4.4 oz. $18.50P365B1058Y1203

Shave

G. TOLSOm Shave Gel this gel transforms into a blue-green, long-lasting foam for a close, comfortable shave. With a cool citrus scent and the t-10 complex, it leaves your face feeling moisturized, conditioned, and smooth.

10-0917 7.0 oz. $9.75P192B557Y634

Tone

H. TOLSOm after Shave Splash minimizes irritation after shaving and removes unwanted oil from your skin. even if you don’t shave, use it as a high-performance skin toner.

10-0918 5.9 oz. $17.50P345B1001Y1138

Treat

I. TOLSOm Skin Smoothing Gel Improves skin texture with a patent-pending, non-acid technology that enhances the natural exfoliation process to rejuvenate and smooth skin.

10-0920 1.0 oz. $20.50P404B1173Y1333

ProtectJ. TOLSOm Skin Protective Lotion with SPf 15 Improves elasticity and provides SPF 15 to help protect your skin from damaging ultraviolet rays. t-10 complex conditions, smooths, and moisturizes skin.

10-0049 3.4 oz. $32.00P631B1830Y2080

180-DAY MONEY-BACK Satisfaction Guarantee

F

G

HJ

I

MOISTURIZING

OIL-CONTROLLING

Page 34: Amway 2009/2010 True Beauty Catelog

Orders: Amway Global Independent Business Owner | ArtistryBeauty.com | 800-253-650034

CO

LOU

RC

osmetics

Page 35: Amway 2009/2010 True Beauty Catelog

C o l o u R C o S m E T I C S

180-DAY MONEY-BACK Satisfaction Guarantee

Dry Skin Normal Skin Oily Skin

Sheer Coverage

Self-Defi ning Sheer Foundation or ARTISTRY® essentials mineral foundation or ARTISTRY tinted moisturiser

••

Self-Defi ning Sheer Foundation or Ideal Dual Powder Foundation (puff application) or ARTISTRY essentials mineral foundation or ARTISTRY tinted moisturiser

••

Ideal Dual Powder Foundation (puff application) or Absolute Oil-control Foundation or ARTISTRY essentials mineral foundation or ARTISTRY tinted moisturiser

Medium Coverage

• TIME DEFIANCE® Firming Crème Foundation

Ideal Dual Powder Foundation (brush application) or TIME DEFIANCE Firming Crème Foundation

Ideal Dual Powder Foundation (brush application) or Absolute Oil-control Foundation

Complete Coverage

• TIME DEFIANCE Firming Crème Foundation

Ideal Dual Powder Foundation (dry or damp sponge) or TIME DEFIANCE Firming Crème Foundation

••

Absolute Oil-control Foundation withIdeal Dual Powder Foundation (dry or damp sponge)

35

On o

ppos

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age:

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ate

this

look

with

spu

n sil

k, c

ocoa

, esp

ress

o, a

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lours

from

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colo

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edium

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mas

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Berry

Che

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moisturize. protect. perfect.

Long-wearingformula

a. Tinted moisturiser SPf 15 Pa++Discover a lightweight foundation that’s sheer perfection. Its moisturizing formula with a touch of self-adjusting colour smooths and hydrates skin for an even-looking complexion. Plus, UVA/UVB protection helps shield skin from the sun’s damaging rays for naturally beautiful, younger-looking skin. For all skin types.

1 fl . oz. $22.50P444B1287Y1463

tinted moisturiser provides smooth,

lightweight coverage in eight self-adjusting,

skin-matching tints.

Tint 110-6265

Tint 310-6267

Tint 410-6268

Tint 210-6266

Tint 610-6270

Tint 710-6271

Tint 810-6272

Tint 510-6269

A

Which foundation should I use?

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36

C o l o u R C o S m E T I C S

Orders: Amway Global Independent Business Owner | ArtistryBeauty.com | 800-253-6500 180-DAY MONEY-BACK Satisfaction GuaranteeOrders: Amway Global Independent Business Owner | ArtistryBeauty.com | 800-253-6500

perfection from start to fi nish

new!

everyday air-brushed perfection

a. ideal Dual Powder foundationWorn wet or dry, this versatile foundation glides on evenly, intuitively adjusting to match your skin tone, leaving a weightless, airbrushed fi nish so silky smooth it looks fl awless. Four-way application from light to complete coverage offers a customized fi nish while evening skin tone, preventing shine, and minimizing the appearance of fi ne lines and pores. Built-in SPF 18 supremely protects skin from the sun’s damaging rays with added defense of antioxidants vitamin e and grape seed extract. And the exclusive Veil of Protection helps prevent signs of premature aging, neutralizing free radicals before they reach the skin’s surface. Ideal for all skin types.

12 g $21.45P423B1226Y1394

A

Pearl10-6845

Chablis10-6846

Cameo10-6848

Bone10-6849

Shell10-6850

Linen10-6851

Vanilla10-6852

Chiffon10-6853

Ochre10-6857

Natural10-6858

Soleil10-6859

Plush10-6860

Golden10-6862

Toffee10-6863

Bronze10-6865

Espresso10-6866

Mink10-6867

new!

Perfectly holds your ideal Dual Powder foundation or ideal Translucent Pressed Powder

B. ideal CompactPerfectly chic packaging wraps up the gift of a fl awless complexion. Designed to work with both Ideal Dual Foundation or Ideal translucent Pressed Powder (shown). this sleek and stylish compact is delicately detailed with an elegant gold band and ideal for carrying anywhere.

10-4369 $14.50P286B829Y943

Ideal Compact sold separately below

B

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37180-DAY MONEY-BACK Satisfaction Guarantee 37

experience the ideal with

formulas so scientifically

advanced they’re setting new

standards in skin care while

leaving your complexion looking

nothing short of flawless.

new!

Long-wear powder to polish off your look

C. ideal Translucent Pressed Powderthe perfect ending to any makeup application, this worry-free translucent powder blends seamlessly for a long-lasting, natural finish. With ArtIStry® Ideal Powder technology, advanced microspheres work to precisely seek out imperfections, correcting uneven skin tone and diffusing light to help diminish the appearance of pores, blemishes, and even fine lines. And the Ideal compact makes a perfect companion for easy touch-ups and serious shine control throughout the day. Ideal for all skin types.

10-6185 11 g $22.55P445B1290Y1466

Ideal Compact sold separately at left

C

Create this look with belgian lace eye colour from the essentials colour quad – light, Steel Eye Colour, Black Total Mascara, Deep Brown Brow Define, Whipped Berry Cheek Colour, and Delicate Lip Colour.

Page 38: Amway 2009/2010 True Beauty Catelog

Orders: Amway Global Independent Business Owner | ArtistryBeauty.com | 800-253-650038

Controlsoilandstopsshine

B. absolute Oil-Control foundationLong-lasting, lightweight, 100% oil-free foundation puts an end to shine with matte 300 Oil-control complex that absorbs 300% of its weight in excess oil. Provides UVA/UVB protection. Safe for sunscreen-sensitive skin. Ideal for oily skin.

1.0 fl . oz. $24.00P473B1372Y1560

Control Fawn10-3098

Control Almond10-3102

Control Hazelnut10-3106

Control Porcelain10-3092

Control Natural10-3099

Control Honey10-3103

Control Cocoa10-3107

Control Cameo10-3094

Control Sand10-3100

Control Sable10-3104

Control Ebony10-3108

Control Buff10-3095

Control Beige10-3101

Control Auburn10-5123

Control Carmel10-3105

Control Nude10-5122

Control Bisque10-5121

All-daysheercoverage

a. Self-Defi ning Sheer foundationProvides a semi-matte fi nish that stays fresh for up to 12 hours and minimizes the appearance of fi ne lines. Defends against environmental damage with antioxidants and ARTISTRY OXISHIELD SOLAR™ complex with UVA/UVB protection. Ideal for normal-to-dry skin.

1 fl . oz. $22.50P444B1287Y1463

Sheer Cocoa10-3090

Sheer Honey10-3086

Sheer Natural10-3082

Sheer Porcelain10-3075

Sheer Auburn10-5126

Sheer Beige10-3084

Sheer Buff10-3078

Sheer Ebony10-3091

Sheer Sable10-3087

Sheer Sand10-3083

Sheer Cameo10-3077

Sheer Hazelnut10-3089

Sheer Almond10-3085

Sheer Fawn10-3081

Sheer Carmel10-3088

Sheer Nude10-5125

Sheer Bisque10-5124

A

B

C o l o u R C o S m E T I C S

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39

colour that cares for your skinthe last step in skin care and the first step in colour cosmetics,

foundation helps blend away the appearance of skin imperfections

for a perfect complexion.

Stopsagingwhereitstarts

C. TIME DEFIANCE® firming Crème foundationIncreases skin’s moisture level for visibly smoother, more luminous, firmer-looking skin. the exclusive antioxidant Veil of Protection offers a weightless shield above the surface to neutralize free radicals before they can reach your skin. SPF 15 and PA++ protect against sun damage, and the ARTISTRY® Dual Phase colour control helps perfect your complexion. Safe for sunscreen-sensitive skin and ideal for normal-to-dry skin.

1 fl. oz. $35.00P690B2002Y2275

Firming Porcelain 10-2691

Firming Buff 10-2694

Firming Fawn 10-2697

Firming Cameo 10-2693

Firming Ebony 10-2707

Firming Sable 10-2703

Firming Carmel 10-2704

Firming Cocoa 10-2706

Firming Honey 10-2702

Firming Natural 10-2698

Firming Sand 10-2699

Firming Almond10-2701

Firming Beige 10-2700

Firming Hazelnut10-2705

C

Back: Create this look with discreet eye colour from the essentials colour quad – dark, cocoa eye colour from the essentials colour quad – light, Noir Eye Define, Black Total Mascara, red earth cheek colour from the essentials colour quad – dark, and Sophisticated Lip Colour. Front: Create this look with belgian lace and cocoa eye colours from the essentials colour quad – light, Mink Eye Define, Black Total Mascara, Whipped Berry Cheek Colour, and Sophisticated Lip Colour.

C o l o u R C o S m E T I C S

180-DAY MONEY-BACK Satisfaction Guarantee

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C o l o u R C o S m E T I C S

Orders: Amway Global Independent Business Owner | ArtistryBeauty.com | 800-253-650040

new! Precisionconcealertoperfectandprotect

C. aRTiSTRY® Stick Concealereverything you need to minimize the appearance of fi ne lines, dark circles, and discolouration in one skin-perfecting stick. And its lightweight formula doesn’t stop there, it protects with UVA/UVB sun protection and an exclusive Protective complexion Barrier that helps neutralize free radicals to fi ght signs of premature aging. Long-wearing formula leaves skin feeling smooth and moisturized.

0.07 oz. $15.40P303B880Y1001

fl awless fi nishFinishing touches for a sheer,

natural look.

Everydaysun-kissedsummerglow

B. Bronzerthis unique bronzer controls oil and shine. Wear alone for a natural sun-kissed radiance, or over foundation to add a sunlit glow to cheekbones, nose, and forehead.

0.8 oz. $18.00P355B1029Y1170

Light10-6259

Deep10-6263

Medium10-6261

Dark10-6264

Fair10-6260

Tan10-6262

On o

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ite p

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this

look

with

the essentials

mak

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kit –

dar

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DarkA-4873

MediumA-4872

FairA-4871

Thefinishingtouchforflawlessmakeup

a. Loose Powder micro-fi ne powder evens out skin and sets makeup. controls oil and shine for a smooth, matte fi nish. Ideal for all skin types.

0.8 oz. $18.00P355B1029Y1170

C

True BronzeA-8318

B

A

Page 41: Amway 2009/2010 True Beauty Catelog

41180-DAY MONEY-BACK Satisfaction Guarantee

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Orders: Amway Global Independent Business Owner | ArtistryBeauty.com | 800-253-650042

C o l o u R C o S m E T I C S

your life is busy, even hectic. But that

doesn’t mean you have to sacrifi ce looking

your best. created for every woman who’s

on-the-go, the Artistry essentials makeup kit

has everything you need to enhance your

natural beauty in one chic bag.

Page 43: Amway 2009/2010 True Beauty Catelog

43180-DAY MONEY-BACK Satisfaction Guarantee

mineralfoundation100% pure mineral makeup is a marvel. It’s easy to use, creates a fl awlessly natural fi nish, and it’s good for your skin!

concealer Beautifully blend away imperfections with a concealer that both neutralizes and brightens skin tone. Its natural-looking coverage not only lasts but boasts antioxidant vitamin e.

colourquadFor eyes and cheeks that naturally stand out, add a neutral touch of colour. mineral-based and enriched with vitamins A and e, this colour quad delivers radiance that lasts all day.

lipshineGlossed lips complement any look!

mascarathe all-in-one mascara you’ve been waiting for. It glides on effortlessly for dark, defi ned, fuller-looking lashes every time.

faceandeyelinerbrushesthe right tools for creating your essential look with ease.

bonusgift – each makeup kit includes a free signature travel bag and a how-to guide!

a. essentials makeup kit – light10-5381

B. essentials makeup kit – medium10-5382

C. essentials makeup kit – dark10-5383

$59.00P1163B3374Y3835

c. essentials makeup kit – dark 10-5383

vivaciouslip shine

darkmineral foundation

polishedeye colour

red earthcheek colour

discreet eye colour

espressoeye colour

darkconcealer

blackmascara

B. essentials makeup kit – medium 10-5382

unrivaledlip shine

mediummineral foundation

cocoaeye colour

espressoeye colour

caprice cheek colour

spun silkeye colour

mediumconcealer

blackmascara

A. essentials makeup kit – light 10-5381

celestinelip shine

lightmineral foundation

unspoiledeye colour

cocoaeye colour

rosewood cheek colour

belgian laceeye colour

lightconcealer

three custom kits in light, medium, and dark

with all the essentials to go from bare to

better than ever.

blackmascara

colour quad – light

colour quad – medium

colour quad – dark

makeup made easy

Page 44: Amway 2009/2010 True Beauty Catelog

Orders: Amway Global Independent Business Owner | ArtistryBeauty.com | 800-253-650044

Sheercoverageforasimplyflawlessfinish

a. essentials mineral foundationthis preservative- and fragrance-free powder foundation is great for all skin types and helps protect against environmental damage. Smooths and evens skin tone leaving a sheer, luminous fi nish.

.12 oz. $19.50P384B1115Y1268

Buffandblushinasweep

B. essentials face brushWhether you prefer soft and sheer, or all-over coverage, this super-soft face brush will do the work in an instant. Designed especially to work with mineral foundation, its fl uffy bristles are ideal for buffi ng and smoothing on powder foundation.

10-5545 $17.50P345B1001Y1138

Glossycolourthatsoothesandprotects

C. essentials lip shineGlossed lips complement any look with a polished fi nish!

.14 oz. $13.50P266B772Y878

light10-5539celestine

medium10-5540unrivaled

dark10-5541vivacious

Darkanddefinedlashesinaflash

D. essentials mascarathe mascara you’ve been waiting for! It glides on effortlessly for dark, defi ned, naturally fuller-looking lashes every time. Lengthens and separates in one fell swoop for fabulous lashes.

10-5542 .25 oz. $14.00P276B800Y910

light10-5533

medium10-5534

dark10-5535

A

C

D

replenish your essentials

B

Page 45: Amway 2009/2010 True Beauty Catelog

45180-DAY MONEY-BACK Satisfaction Guarantee

light10-5536

medium10-5537

dark10-5538

Disguiseanddiminishwithease

e. essentials concealer Beautifully blend away imperfections and brighten skin tone with natural-looking coverage that is long lasting and boasts antioxidant vitamin e. conceals under-eye circles, blemishes, and other imperfections – effortlessly.

.11 oz. $13.50P266B772Y878

Perfectprecisionforeyesandbrows

f. essentials eyeliner brushtote this mini miracle wherever you go! Perfect for lining and defi ning with ease, this versatile eyeliner brush works wonders on eyes and brows. Blunt, stiff bristles make application easy.

10-5546 $15.50P306B887Y1008

Subtlecolourthat’seasyontheeyesandcheeks

G. essentials colour quadFor eyes and cheeks that stand out, add a neutral touch of colour. mineral-based and enriched with vitamins A and e, these shades work with your skin tone for a naturally enhanced look and deliver gorgeous radiance that lasts all day.

.14 oz. $25.00P493B1430Y1625

colour quad – dark 10-5635

polishedeye colour

red earthcheek colour

espressoeye colour

discreet eye colour

colour quad – medium 10-5634

cocoaeye colour

caprice cheek colour

espressoeye colour

spun silkeye colour

colour quad – light 10-5633

unspoiledeye colour

rosewood cheek colour

cocoaeye colour

belgian laceeye colour

EF

G

C o l o u R C o S m E T I C S

Page 46: Amway 2009/2010 True Beauty Catelog

46 Orders: Amway Global Independent Business Owner | ArtistryBeauty.com | 800-253-6500

Fall 2009 artistry custom colour collection

A sign of the times, fall 2009 fashion and beauty share one

common thread – functionality. With beautifully simplistic looks

that are as easy to wear as they are to apply, fall’s face offers

something for everyone. Smoky grays and blues add soft

appeal with an urban edge; a classic crimson pout shows

confi dence never goes out of style; and earthy neutrals topped

off with a bubbly twist of pink evoke feelings of optimism for

a beautiful future to come.

Whether adding to a look created with your Artistry essentials

makeup kit or starting from scratch, each of our three fall faces

use products from the custom colour collection to help you

create a look of seasonal beauty all your own.

urban eleganceSubtlysmokyeyeswithasurprisingmetallicshimmeranddelicatelipsmakeurbanchicbeautylookeffortless.

Eyes Using an eye shadow brush, apply a wash of Bone eye colour from lash line to brow bone. Add smoky appeal by blending Steel eye colour from the lash line to just above the crease. repeat this process applying Glacier eye colour over Steel to create a shimmering metallic pewter effect. Finish by applying noir eye Defi ne along the upper and lower lash lines as close to the lashes as possible and blending with either a dry eyeliner brush or tip smudger. enhance and lengthen lashes with two coats of Black total mascara.

Cheeks Give cheeks a subtle blush by blending Whipped Berry cheek colour on the apples of the cheeks.

Lips create a soft, pale pout by fi lling lips with Delicate Lip colour. top it off with Trinket Lip Shine for a full, plush fi nish.

Bone Eye Colour10-3850

Steel Eye Colour10-3857

Glacier§ Eye Colour10-3847

Whipped Berry* Cheek Colour 10-3885

Trinket* Lip Shine10-7190

Black Total Mascara10-5613

Delicate* Lip Colour10-3323

Noir Eye Define10-2940

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47

C u S T o m C o l o u R

180-DAY MONEY-BACK Satisfaction Guarantee

§Metallic *ShimmerCool Neutral Warm

180-DAY MONEY-BACK Satisfaction Guarantee

blushing beautyEntertheseasonwitharosyoutlook,asneutraleyesandlipsgivewaytoaplayfulpopofperfectlypinkblush.

Eyes Apply a wash of Bone eye colour from lash line to brow bone, creating a gorgeous neutral base for multitasking mink eye Define. Start by using mink as your eye contour colour with a back-to-basics application approach. Apply mink to the tip of your ring finger, and then gently blend onto your eyelid from lash line to just above the crease. repeat to add more depth and enhance the colour. next, line along the upper and lower lash lines with mink eye Define and softly blend with a smudger tip. Add a touch of shimmer and subtle highlight by applying Starry night eye colour to the inner corner of the eye and just under the brow bone. Finish with one coat of Black total mascara.

Cheeks A full flush is essential to this look. Start by gently applying Whipped Berry cheek colour starting at the apples of the cheeks and blending up onto the cheekbones. Polish it off with a pop of Pink Passion cheek colour applied on the apples of cheeks.

Lips Start by lining and filling lips with nuance Lip Define. Follow by applying Sophisticated Lip colour over the liner.

american beautyBoldredlipstakecenterstagewiththissimple,classic,andalways elegant look.

Eyes Begin with a wash of Bone eye colour from lash line to brow bone. enhance the look and add a soft shimmer by using an eye shadow brush to lightly blend Starry night eye colour over the Bone. next, give eyes glamorous definition by using noir eye Define to line along the upper lash line, extending the liner slightly past the outer corner of the eye. then using a dry eyeliner brush, apply Sapphire eye colour directly over the noir liner. complete the look with two coats of Black total mascara.

Cheeks With bold lips, cheeks only need the slightest whisper of colour. Use a blush brush to barely dust Whipped Berry cheek colour onto the cheekbones.

Lips Finally, create a statement-worthy pout by using a lip brush to apply Rouge Lip colour. Begin by applying colour at the center of the lips and working out until lips are lush and full.

Bone Eye Colour 10-3850

Whipped Berry* Cheek Colour 10-3885

Black Total Mascara 10-5613

Pink Passion Cheek Colour 10-3890

Nuance Lip Define 10-2946

Sophisticated* Lip Colour 10-3322

Bone Eye Colour 10-3850

Whipped Berry* Cheek Colour 10-3885

Starry Night§ Eye Colour 10-3842

Sapphire§ Eye Colour 10-3851

Mink Eye Define 10-2942

Starry Night§ Eye Colour 10-3842

Noir Eye Define 10-2940

Black Total Mascara 10-5613

Rouge Lip Colour 10-3335

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C o l o u R C o S m E T I C S

Orders: Amway Global Independent Business Owner | ArtistryBeauty.com | 800-253-650048

colour to complement and enhanceFrom subtly sheer to boldly confi dent, eye and

cheek colours play up your natural beauty.

a. four-Pan Compact sold separately A sleek, black compact to hold your eye and cheek colours beautifully. magnetic backing makes it easy to put colour in, and to refi ll it with your favorites. mini applicator brushes and mirror make application on the go easy.

10-4173 $14.50P286B829Y943

Expresseye-catchingcolourinthreefabulousfinishes

B. eye ColourSay it all with just one look. each irresistibly smooth, buildable colour blends effortlessly to create looks from soft and sheer to bold and dramatic. mineral-based and enriched with vitamins A and e, silky-smooth powder resists creasing for a gorgeous gaze all day long. eight mesmerizing shades in matte, shimmer, and metallic fi nishes.

0.04 oz. $7.25P143B414Y471

Whipped Berry*10-3885

Pink Passion10-3890

Sun Kissed10-3888

Softandsilkycolourforcheeks

C. Cheek ColourGive cheeks a sheer blush or naturally fl ushed glow. this velvety-soft cheek colour glides on smoothly and blends effortlessly for gorgeous, luminous colour. enriched with vitamins A and e for added anti-aging benefi ts.

0.1 oz. $10.95P216B626Y712

Black Tie10-3858

Steel10-3857

Glacier§

10-3847Starry Night§

10-3842

Rain Forest§

10-3846Sapphire§

10-3851

Tulle*10-3864

Bone10-3850

A–C

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C o l o u R C o S m E T I C S

49180-DAY MONEY-BACK Satisfaction Guarantee

Must-havebrushesforeasy, expertapplication

F. ARTISTRY® Brush SetSeven-piece set includes a powder, blush, eye shadow, eye contour, eye liner/brow, eye brow/lash, and lip brush. comes in an elegant ARTISTRY signature logo case with room for your favorite ARTISTRY cosmetics, too!

70-0154 $59.00P1163B3374Y3835

must-have products for masterful makeup

Noir 10-2940

Mink 10-2942

Enhanceeyeswithsupremedefinition

e. eye DefineOutline, define, and enhance eyes with this versatile twist-up pencil that never needs sharpening. Glides on smoothly for effortless definition that stays vibrant. Foam tip smudger blends colour for soft, alluring eyes. Ophthalmologist tested and recommended for contact lens wearers.

0.009 oz. $15.95P314B912Y1037

Blond 10-2956

Deep Brown 10-2953

Shapeanddefineforaperfectbrow

D. Brow Define Use this twist-up pencil to softly define, shape, and colour brows to perfection. Goes on smooth, blends beautifully, and stays put. this double-ended liner is complete with colour at one end and a brow brush on the other.

0.003 oz. $15.95P314B912Y1037

Line, define, and create gorgeous

looks with ease.D

E

F

§Metallic *ShimmerCool Neutral Warm

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Page 51: Amway 2009/2010 True Beauty Catelog

C o l o u R C o S m E T I C S

51180-DAY MONEY-BACK Satisfaction Guarantee

long, lush, lash perfection From natural to all-out flirty fringe, create the lashes

you crave with the stroke of a wand.

new!

a stroke of genius for perfect lashes

a. Total mascarathe only mascara you’ll ever need, total mascara is a multitasking master of beauty. transforming lashes with each application, its rich, creamy formula does all the work but puts you in total control – volumizing, lengthening, separating, and lifting for completely customized lash perfection.

• One stroke enhances for naturally beautiful everyday wear. • Two strokes intensify for lush, defined lashes. • Three strokes deliver lash-lifting power for drama to the max.

Specially designed with an innovative brush to ensure even application, it’s waterproof, smudge-proof, and has a built-in boost of nourishing vitamin e to wrap each lash with gorgeous, glossy, conditioning colour from root to tip.

10 mL $15.40P303B880Y1000

A

Black 10-5613

On o

ppos

ite p

age:

Cre

ate

this

look

with

Noir

Eye

Def

ine, B

lack

Tota

l Mas

cara

, and

Dee

p Br

own

Brow

Def

ine.

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C o l o u R C o S m E T I C S

Orders: Amway Global Independent Business Owner | ArtistryBeauty.com | 800-253-650052

lip colour that cares for your lips

Loveyourlipsinsheercolourperfection

a. Sheer Lip Colour with SPf 15create everyday, kissable lips in soft gorgeous colours with the protection of SPF 15. Formulated with lip-loving ingredients like vitamins A, e, and c, and enriched with aloe, Sheer Lip colour conditions for ultra-smooth and soft lips that shine.

0.13 oz. $15.40P303B880Y1001

Sheer Gloss10-3357

Sheer Madeira*10-3364

Sheer Pom Pom*10-3363

Kiss fi ne lines and feathering goodbye. reduce the appearance

of fi ne lines up to 70% while adding gorgeous, hydrating colour.

A

B

Reducetheappearanceoffinelines

B. Lip Colourclinically shown to reduce the appearance of fi ne lines up to 70% in as little as two short weeks. Drenches lips with long-wearing, creamy colour perfection in one coat. exclusive moisturizing properties keep lips silky smooth and hydrated, preventing colour from feathering and bleeding.

0.13 oz. $15.40P303B880Y1001

Rouge10-3335

Opulent10-3339

Bon Bon10-3327

Glint*10-3329

Delicate*10-3323

Flatter*10-3330

Sophisticated*10-3322

Prim§

10-3306

Ripe§

10-3333

Daring§

10-3338

creme shimmer metallic

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C o l o u R C o S m E T I C S

180-DAY MONEY-BACK Satisfaction Guarantee 53

§Metallic *ShimmerCool Neutral Warm

Finelinesfadeawaywithaglossyfinish

C. Lip Shinecomplete every look with perfectly polished, luxurious lips. Lightweight formula with a pomegranate fragrance contains a special blend of aloe and vitamins A and e to help protect, soften, and smooth fi ne lines. Simply subtle colour can be worn alone or on top of your favorite lip colour for enhanced shine.

0.14 oz. $13.50P266B772Y878

luscious lips

Candid*10-7200

Scarlet* 10-7206

Trinket*10-7190

Downtown10-2948

Nuance10-2946

Lineanddefinepicture-perfectlips

D. Lip Defi neKeep lip colour in line with easy-to-apply, smudge-resistant lip liner. It shapes, defi nes, and contours while preventing feathering and bleeding. For long-lasting, picture-perfect lips, use it as a base under your favorite lip colour. convenient double-ended liner is complete with beautiful colour at one end and a lip brush on the other.

0.007 oz. $15.40P303B880Y1001

C

D

Page 54: Amway 2009/2010 True Beauty Catelog

Orders: Amway Global Independent Business Owner | ArtistryBeauty.com | 800-253-6500

there are four easy ways to order:• Call 800-253-6500, monday–Friday, 8 a.m. to midnight, and Saturday, 8:30 a.m. to 5 p.m. (et).

• Visit ArtistryBeauty.com any time, any day.

• ThroughanAmwayGlobalIndependentBusinessOwner (IBO).

• Byfax, using an order form supplied by an Amway Global IBO. Fax orders to 800-762-6308, 24 hours a day, 7 days a week.

It only takes a few minutes to register as a customer and place your order.

your Satisfaction GuaranteedWe stand behind the quality of our products and guarantee your satisfaction. if for any reason you are not completely satisfied with your purchase, you may return it within 180 days of purchase for an exchange or refund of the product price and applicable tax. Some exceptions apply and are noted with product descriptions.

Delivery rates refer to AmwayGlobal.com for current delivery rates. Delivery charges are subject to change without notice.

All IBOs, go to AmwayGlobal.com or call 800-253-6500 for special offers on qualifying orders.

returnsBe sure to follow the directions on the return form located on the invoice included with your order. Drop your labeled return package in the USPS mail (home, office, USPS blue box, or a local post office). Postage is not necessary if mailed in the USA using this prepaid label. If the return label is not included, please go to AmwayGlobal.com and download a return label.

Keep your portion of the return label included with your order containing your tracking number and corresponding invoice number(s) for proof of shipment in event of loss of returned merchandise. We are not liable for returned merchandise that does not reach our returns facility. track your return with an Amway Global return label at: www.returnscenter.smartlabel.com/amway

Amway Global Independent Business Owners are charged a processing fee of $5.95 for each return. Any merchandise returned due to errors or damages upon delivery, will not incur a processing fee.

A Few Words on PricesWe try to keep prices consistent throughout the catalog period. However, our manufacturers and suppliers may raise or lower a price after the catalog is printed. therefore, we reserve the right to change prices, without notice, on any item, for any reason. All prices stated here are suggested prices only. Amway Global Independent Business Owners are not obligated to charge these prices; they independently determine the prices at which they sell products to other IBOs or consumers.

Have a question? call your Amway Global IBO, or contact customer Support at 800-253-6500, monday–Friday, 8 a.m. to midnight, and Saturday, 8:30 a.m. to 5 p.m. (et).

54

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O O

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Page 55: Amway 2009/2010 True Beauty Catelog

Inner HEALTHOUter BEAUTY

Helping you achieve beauty inside and out – Artistry skin care and nutrilite nutritional supplements.

ArtistryBeauty.com | nutriliteHealth.com

Page 56: Amway 2009/2010 True Beauty Catelog

©2009 All rights reserved. Printed in the USA. L6304SAH SA-0983

Pricing effective October 2, 2009. Prices subject to change without notice.

To order ArTisTry® products, contact your local Amway Global independent Business Owner, visit ArtistryBeauty.com, or call 800-253-6500.

Create this look with belgian lace eye colour from the essentials colour quad – light, Steel Eye Colour, Black Total Mascara, Deep Brown Brow Define, Whipped Berry Cheek Colour, and Delicate Lip Colour.

new! ideal dual powder foundationEveryday air-brushed perfection

Dual-wear foundation so advanced

it offers a weightless, airbrushed

finish so silky smooth it looks

flawless. see page 36.