Le Bono Collection

The dream we need Business must be a force for change, if environmental challenges are to be overcome. – peter robinson

The name Le Bono derives from “bono” which means vision and courage. (in Zulu)

Where do we want to go? - Vision Le Bono is a Social Distributor –

a channel of inspiring, igniting activism and providing an integrated holistic approach to

sustainable and conscious living.

Mission

To link the benefits and pleasure of Ethical, Organic & Sustainable products

that appeal to the health, wellbeing and lifestyle (comfort and luxury) of people, with a commitment to social and the environment.

Philosophy

Le Bono is based on the philosophy of harmony, recognizing that industry, ecology and communities are inherently connected and it’s about realizing the positive effects of connecting businesses, consumers and nonprofits that creates this educational, empowering, and transformational awareness.

LE BONO stocks carefully curated top quality organic, natural and sustainable products to satisfy today's eco-conscious consumer.

Personal Care

Product Partners

Living & Home accessories

Gourmet Artisan F&B

Intelligent Nutrients is a privately owned corporation founded in 1995 by Horst Rechelbacher – an environmentalist, natural beauty pioneer and founder of Aveda Corporation. This USDA and Soil Association certified organic brand creates clean, food-based hair, skin and body products made with potent, healing seed oils delivering professional-quality results that can be used both internally or externally. www.intelligentnutrients.com

Intelligent Nutrients Key points

True Potency of the organic range's signature ingredient e.g. one teaspoon of the supplemental Intellimune Oil delivers the same number of antioxidants as eating seeds from 10 pounds of grapes, 11 pounds of blueberries, 20 pounds of strawberries or 30 pounds of fresh tomatoes. Scientific Research and Collaboration —IN works with noted physicians and scientists at leading universities and institutions as well as food and cosmetic chemists to create non-toxic, plant-based active formulations that have superior performance, without use of synthetic and petrochemically-derived ingredients. Recyclable packaging, eco-sustainable growing and business practices ‘all systems green’ make this range truly renewable the entire way through the product life cycle. 100% Renewable Energy —Intelligent Nutrients is the first professional quality brand in the health and beauty industry to purchase Renewable Energy Credits (RECs) on behalf of the manufacturing of ALL our products, as demonstrated by the Green E seal. Not only do they create renewable energy to offset the energy they use in manufacturing, they also purchase 100% wind energy for their corporate headquarters.   Organic Farming —IN grows certified organic ingredients on Horst Rechelbacher’s farm in Osceola, Wisconsin for research and use in Intelligent Nutrients products.   Cruelty Free —None of the ingredients or products are ever tested on animals, as demonstrated by the leaping bunny seal on all IN products.

Red Flower is an independent eco-luxury beauty and well-being company. Founded in 1999, on the principles of sustainability, world traditions, well being and aesthetics.red flower is guided by the principles of truth and authenticity. Red flower uses the highest quality natural and certified organic ingredients ranging from candles, tea, oil diffusers, hair & skincare, ritual based body treatments designed for home or spa use. www.redflower.com

Original & Mineral professional salon range of hair coloring products are Ammonia Free and harsh chemical free and achieves 100% grey coverage. The hair retail range is free from sulphates, parabens, propleyne glycol, MIT, phthalates and triclosan. www.originalmineral.com

Original & Mineral Key points

Original & Mineral hair care range are free from phthalates, sulfates, parabens, ammonia, propylene, glycol, MIT (methylisothiaolinone) and triclosan. Pioneers of CCT (Clean colour technology) for professional salon hair coloring use. Hair specialists with a full retail and professional salon range of products that are Ammonia Free and harsh chemical free and achieves 100% grey coverage. 90 permanent colors and 44 water semi-permanent colors in the range. Soya based tints and Avocado Oil Peroxide. All packaging is 100% recyclable. No products are tested on animals. Winner of the Australian Beauty Awards 2009 for Best Texturising Spray – Atonic Winner of the Fellowship for Hairdressing Australia 2009 award for Best New Product – Seven Day Miracle Moisture Mask

Living & Home accessories

Scanwood is Denmark’s largest manufacturer of wooden kitchenware. Designed by internationally renowned architectural designer Knud Holscher, for the 'Pure Wood' kitchenware series. “Designed by ScanWood, made by Nature.” The products are made through an environmentally friendly process and have won many design awards including the illustrious rIF Product Design Award. Scanwood products come from sustainable European forests, which are all forest stewardship council certified (FSC). www.scanwood.dk

Ball Mason are world renowned for their glass Ball Mason jars. Mason Jars are perfect for multiple purposes from preserving to creating an artisan look for a café.

Gourmet Artisan F&B

Loving Earth is a Melbourne based company dedicated to sourcing the highest quality organic and wildcrafted functional foods from around the world. The purpose of Loving Earth is to make these foods available in a way that honors both the Indigenous people that have cultivated them for thousands of years and the earth and ecosystems in which they are grown. Healthy - Sustainable - Fair are the 3 fundamental principles of Loving Earth and define the strict criteria, in which they source and develop all of their products. www.lovingearth.net

Big Tree Farms is a company based out of Bali that brings USDA certified Organic Cacao, Coconut Sugar and other artisan products to the world! Raw and Sustainable big tree is an amazing range!

Seed & Bean, UK - Organic, fairtrade, ethical chocolate bars made by creative, sustainable and ethical chocolatier. The finest organic Fairtrade Trinitario cocoa beans are harvested for the 72% and 58% Dark Cocoa, 37% Cocoa Milk and 30% Cocoa White chocolate bars. Made in small 45 litre batches in Northamptonshire, Seed and Bean are one of the very few British chocolate, organic and Fairtrade producers in the country. Local and small scale suppliers are used wherever possible and this has contributed to win five Great Taste Awards and two from the Academy of Chocolate. Seed & Bean are the only British chocolate company to be given 100% Ethical Accreditation by the Good Shopping Guide 2012. www.seedandbean.co.uk

Daylesford & Hepburn Mineral Springs Co Melbourne-based founders of Daylesford and Hepburn Mineral Springs Co. bottles and distributes water from the heart of Melbourne's mineral springs capital. Not only are their products natural, sustainable and local, with bottling and packaging just 100 kilometers from the source, but they're stylish too. Their line of sparkling fresh fruit mineral waters showcase brightly illustrated retro-looking labels with sweet colors that match their equally scrumptious contents. Daylesford and Hepburn Mineral Springs Co are growing a dedicated following as Melbournians, Victorians and Australians as a whole go for their beautiful local good. www.dhmsco.com.au

Brother Basil From Melbourne Brother Basil comes our big range of roasted coffee. With over 34 types, excluding café blends, Brother Basil is one of Australia's leading coffee roasters offing both professional ranges, as well as Nespresso compatible PODs. This range can be ‘home labeled’ making its market entry into Singapore something special!

Way better snacks Simply Sprouted. What do you get when you add sprouted whole grains & seeds to a tortilla chip? Every chip in here is bursting with goodness, because we’ve unlocked the powerful nutrients found in perfect, unprocessed ingredients. So when you share these deliciously sprouted chips, you’re actually improving someone’s well-being. You’re the best. Still good & crunchy. Still great with salsa. Just better for you. www.gowaybetter.com

Viva La Papa Direct from Peru, this range works with the local community using indigenous potato's and recipes to create a beautiful selection of potato chips.

J.Friend and Co NZ Artisan Honey J.Friend and Co is a New Zealand artisan honey producer. Our unique honey is certified organic, single origin, single varietal, and the first in the world with carbon zero certification. J.Friend and Co; NZ Artisan Honey produce a boutique range of single flower organic honeys sourced from New Zealand’s diverse landscape. We work with passionate artisan beekeepers to bring together a collection of the very best single flower honey from some of the country’s most spectacular native plants and settings. The Honey For Cheese Collection features  Wild Thyme Honey (intense flavours), Blue Borage Honey (floral flavours) and Kamahi Honey (nutty, malted flavour). www.nzartisanhoney.co.nz

Esti Greek “Esti” organic line of products consists of extra virgin olive oil, Kalamata olives and balsamic vinegar. Organic extra virgin olive oil Kalamata P.D.O. is produced from the unique Koroneiki variety olives, that grow in selected organic olive groves of Kalamata, the region where the highest quality of Greek extra virgin olive oil is produced since ancient times. awarded with a prestigious 2011 Gold 1 Star Great Taste Award. More than a product, “esti” extra virgin olive oil, is the elixir of well being, “esti” comes from Koroneiki, the most awarded variety of olives, that grow in the abundant olive cultivarum of Kalamata and it’s first cold pressed in a traditional olive oil millstone of the 18th century. www.esti.com.gr

Antidote Chocolate Antidote chocolate bars are sustainably made from "bean to bar" with a unique 50/50 blend of real RAW & roasted organic cocoa for optimum taste and nutrition. 77% & 84% & 100% raw cacao bars Vegan and gluten free, organic certified cocoa All flavors are an original composition of sweet & savory notes through spices, flowers, fruits and nuts. Most unique flavor combination : red flower + berry, gooseberry + ginger, almond + fennel, lavender + red alaea salt, mango + juniper, banana + cayenne, mountain rose salt + lemon www.antidotechoco.com

Farmgate Cheese is Australia’s premier artisan cheese specialists and we passionate about food. With extensive International experience in specialist cheese and gourmet produce, we have worked across the globe with market leading, food retailers, chef's and producers. Bringing this love and passion to our customers, we select each cheese at its' ripest and match these to premium dried fruits, crackers, wines, jams and jellies for cheese. www.farmgatecheese.com.au

LB Brand Strategy: Approach

Position LB as luxury organic & sustainable concept and lifestyle brand. Position brand to capitalize on increasing global consumer consciousness about wellness, nutrition, environment. Innovative cross-channel distribution strategy that ranges from the departmental stores, to the spas and salons, to the restaurants and cafes, to the hotels and resorts, to the organic and gourmet stores, to the nutrition clinics and hospitals/medical centres, and to the trendy specialty stores. Social Events (talks, activities – spa, beauty, hair, cuisine, health, fitness Partnership in social communities & environment in supporting sustainability Leverage marketing and sales reach of internet to quickly increase broad LB brand visibility and sales channels in cost effective way, while focusing on building LB channels. Nurture brand through targeted marketing and public relations to communities in target markets to build “buzz”.

PR & Marketing Strategies

Website Social Media - Facebook Search engine keywords Email newsletter POS and materials such as product catalogues and posters Publications joint-promotions Events – product/ brand launches and special events Promotions – Through key festive seasons Awards for products