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My introduction/setting the scene presentation explaining what Social Business is at "the Future of Collaboration - How Cloud, Social and Mobile combine to transform business" event. The EuroCloud UK April meeting at Baker Tilly's offices at 25 Farringdon Street London. It's not the Muhammad Yunus form of social enterprise/business Defining Social Business Cloud, Social and Mobile - 3 simultaneous disruptions that create digital disruption Explaining the key social business platform players Giving examples of companies doing it properly It's about cultural change and a new way of doing business (not just technology) Suggested reading
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The Future of Collaboration
How Cloud, Social and Mobile combine to transform businessDavid Terrar | Agile Elephant | EuroCloud UK| 10 April 2014
AgendaSetting the scene David Terrar, Founder & CXO,
Agile ElephantThe Future of Work Performance Jon Mell, Social Leader,
IBM UKApplying the McKinsey 7S Model, where S means "Social"
Alan Patrick, Founder & CXO, Agile Elephant
Connecting social to where the work is done David Moore, VP and Chief Solutions Architect, SAP
The importance of building community and a culture of sharing
Simon Levene, Senior Strategy Consultant, Jive Software
Employee Engagement - the new heart of social business and collaboration
Janet Parkinson, Founder & CXO, Agile Elephant
Cultural impact of moving from legacy collaboration to Cloud/Social/Mobile
Chris Boorman, CMO, Huddle
Announcing the EuroCloud 2014 Awards Programme
Lindsay Smith, Secretary General, EuroCloud UK
Panel Session – Q&A Moderated by David Terrar
2011
2012
What is Social Business?
“The deep integration of social media and social integration in to the organisation to drive business impact.”
Altimeter Group
“Social business is the ability for an ORGANIZATION to use its communities to improve its performance.”
Socius
Moore’s Law
20042005 2006
2007 2010 20102011
2007
2010
"1.7 billion touch-screen devices shipped in 2012." - IDC
• Consumerization of IT• Big Data
How can Social Technologies help?
New Product Development
Customer serviceIdea generation
Market research Developer relations
Amplifying Word of Mouth
Employee communications
General Marketing
Reputation management Product testing
Public relationsLONG TAIL SALES
PROJECT COLLABORATION
Co-innovation
Member networking
Capturing Knowledge
http://www.cloudave.com/631/maslow-s-hierarchy-of-enterprise-2-0-roi/
Books Enterprise 2.0 – Andrew McAfee Groundswell – Charlene Li, Josh Bernoff Social Business By Design – Dion Hinchcliffe, Peter
Kim The Connected Company – Dave Gray Culture Shock – Will McInnes The Shift: The Future of Work is Already Here –
Lynda Gratton
References and Resources• http://en.wikipedia.org/wiki/Muhammad_Yunus
• http://www.zdnet.com/blog/hinchcliffe/the-big-five-it-trends-of-the-next-half-decade-mobile-social-cloud-consumerization-and-big-data/1811
• http://dionhinchcliffe.com/2012/10/23/imagining-the-future-of-the-enterprise/
• http://www.altimetergroup.com/research/reports/evolution-social-business
• http://info.socious.com/bid/54542/What-is-Social-Business-A-Clear-Definition
• http://www.cloudave.com/631/maslow-s-hierarchy-of-enterprise-2-0-roi/
• http://www.slideshare.net/leebryant/leadership-and-organisational-structure-in-a-21st-century-company
• http://www.jivesoftware.com/wp-content/uploads/2013/09/magic_quadrant_for_social_software_2013.pdf
• http://www.information-services.basf.com/itr/BISInternet/en/function/conversions:/publish/upload/documents/sol_serv/connect_basf.pdf
• http://aboveandbeyondkm.com/2011/06/getting-beyond-technology-driving-adoption-that-matters-for-business-results-even-in-highly-regulated-industries-e2conf.html
• https://twitter.com/TheBrycesWrite
• http://johnstepper.com/2011/07/16/banking-social-media-4-business-examples/
• http://www.slideshare.net/bdionline/building-a-purposeful-social-network-by-deutsche-bank-bdi-111512-financial-services-social-communications-2012-case-studies-and-roundtables
• http://socialbusinessjourney.com/2014/02/25/social-business-cookbook-soft-version-for-all-culture-hackers/
• http://www.slideshare.net/socialbusinessjourney/grundfos-soc-bizlightekstern20140225
• http://www.socialenterprise.it/en/index.php/2014/02/17/breaking-down-the-walls-of-the-social-enterprise/
• http://www.e20summit.com/de/ressources/videos.html
David TerrarAgile Elephant | techUK | EuroCloud UK
p: +44 (0)1727 866309 m: +44 (0)7715 159423
e: [email protected] w: www.theagileelephant.com skype: david_terrartwitter: http://twittter.com/DT @DT linkedin: http://www.linkedin.com/in/davidterrar blog: http://biztwozero.com
