Robert Baerg Overview May 2014

Robert Baerg

Increasing Revenue and Market Share

Technical Product ManagementStrategic Business Development

May 2014

May 2014 www.linkedin.com/in/robertbaerg

What do I do? Technical Product Manager

Managed technical product line throughout product lifecycle Market research, Voice of Customer, competitive analysis,

upstream marketing Led cross-functional team from requirements definition to launch

Strategic Business Development Created formal business development process Diagnosed latent customer needs and promoted targeted solution Recruited and developed national partners for joint go-to-market

strategy

Imbedded Project Manager Managed the myriad of tasks necessary for successful new product

development and onsite technical rollouts


Experience Summary Product Line Manager at Apertus Technologies

Managing P&L of $10M hardware/software product line; increased revenue 35%

Developing product strategies based on regular customer feedback, deep competitive research and industry analysis

Writing requirements, communicating priorities to senior leadership, owning roadmap and leading cross-functional teams


Experience Summary Project Manager at Rollouts Incorporated

Creating and executing a business plan to develop opportunities for national technology rollouts

Managing team of 20 external resources to deploy customer-facing technology and infrastructure systems to 700 retail sites over eight weeks

Successfully leveraging company experience into a leadership position in the emerging Digital Signage market


Experience Summary Strategic Business Development at Wireless

Ronin Technologies

Engaging Commercial, Retail and Food Service prospects for digital signage and company brand

Diagnosing latent customer needs and delivering targeted presentations to change perceptions

Doubling the number of new prospects engaged by field sales team; averaging 200 new prospects annually


Strengths (per Strengths Finders 2.0, Tom Rath)

Context Understand the present by

researching its history Help others use the past to

build for the future

Arranger A conductor, managing

multiple variables to the most productive outcome

Bring order out of chaotic situations

Learner A desire to learn and

continuously improve Works well in technical roles

Strategic Quickly spot the relevant

patterns and issues in complex situations

Create alternative ways to achieve success

Activitator Make things happen by turning

thoughts into action End stalemate by creating a

plan and spurring others to action


Professional Recommendations* I have had the pleasure of working with Bob on two occasions over an 8 year period. Bob’s role

at both Rollouts and Wireless Ronin was to open doors and navigate thru an organization to reach decision makers. Bob is able to establish conversations with people at all levels of an organization and clearly communicate a company’s value proposition in their particular situation. He is able to consistently secure new business opportunities and would be an asset to any company. He is a self motivated driver that would be an asset to any organization looking to increase sales to new clients. Scott W. Koller: Advisory Board Member at RJS Software Systems

Robert and I worked together with two companies, Computer Network Solutions and Xiotech. I found Robert and excellent go to person to get things done. We worked on many projects together and was always a breath of enthusiasm and energy to have a vision and path to accomplish more than anyone expected. He would be an excellent asset to any organization wanting to accomplish greatness Douglas Felsenthal PE: President at Kleiss Precision Tooling, VP Operation Kleiss Gears

Bob was a Business Development Manager when he worked for me at CNT with responsibility for growing specific partner relationships. He was diligent in building relationships and implementing channel marketing strategies with his partners. Julie Steen: Experienced Marketing and Business Development Executive

* Recommendations are taken from Robert Baerg’s LinkedIn profile


Summary

Product Management Successfully growing product line revenue while maintaining costs of sales,

funding follow-on product lines in a mature market niche

Strategic Business Development Diagnosing latent customer needs and promoting targeted solutions that align

with these needs; directly to C-level customers and through partner channels

Imbedded Project Management Leading cross-functional teams to meet deadlines during new product

development and onsite technical rollouts

Experienced and Technically Agile Successfully acquiring and demonstrating product and industry expertise in

technology hardware, software and services products

Poised for Future Success An MBA from the Carlson School, demonstrated strengths and experience that

predict an effective, trusted and reliable leader

Leadership & Management

Robert Baerg Overview May 2014