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Building a Company People Love:
Why Culture Matters
Katie Burke
Yet somehow most corporate rule books look
something like this:
What Culture Isn’t:
Wall Posters Corporate Governance Perks and Rewards
Culture Is…
• A bar for what’s possible at your company
• A powerful weapon in the war for talent
• A proactive catalyst to help employees make
better decisions
• A promise to your customers
• Collective clarity on what it means to be a part
of your organization
Culture Outpaces Every Other Variable for What Millennials
Prioritize in Choosing an Employer
And yet for most companies…
It’s Time For a Wake-Up Call.
“culture: recruiting
product: marketing.”
@Dharmesh
Over 1.5 million views on
CultureCode.com
Your products will change.
Your strategy will shift.
Your culture will determine whether you can hire top talent, how you
respond to market challenges, and how you succeed for the long haul.
Invest accordingly.
Questions? Concerns?
Comments? Critiques?
Know someone awesome who
should work at HubSpot?
Katie Burke
Kburke at hubspot dot com
@katieburkie