CAPTURING THE UNICORN

FIND, NURTURE AND RETAIN CREATIVE INTRAPRENEURS IN YOUR ORGANIZATION

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@MISSMALAPROP

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WHAT IS AN… INTRAPRENEUR?

an employee of a large corporation who is given freedom and financial support

to create new products, services, systems, etc., and does not have to follow the corporation's

usual routines or protocols.

dictionary.com

Newsweek, 1985

“The Macintosh team was what is commonly known as intrapreneurship…

a group of people going, in essence, back to the garage,

but in a large company.”

IS EINSTEIN IN YOUR MIDST?

WHAT INTRAPRENEURSHIP HAS MEANT FOR ME.

FINDING YOUR CREATIVE UNICORNS

PRODUCERS & PERFORMERS

Have they shown Producer-like thinking?

Started projects of their own?

Have they shown Producer-like thinking?

Started projects of their own?

(Hire them.)

CANNONS & AMMUNITION

Who do other employees turn to when they’re stuck?

Who do other employees turn to when they’re stuck?

(That person is probably a cannon.)

TEAMWORK MAKES THE DREAM WORK

NURTURING YOUR CREATIVE UNICORNS

A UNICORN WANTS MORE THAN A HORSE.

Money & traditional success indicators

may not be their primary motivation.

Money & traditional success indicators

may not be their primary motivation.

(The creative process itself is.)

AN INTRAPRENEUR THRIVES ON PROBLEM-SOLVING.

AN INTRAPRENEUR WANTS TO BE A LEADER IN THE SANDBOX.

RETAINING YOUR CREATIVE UNICORNS

AN INTRAPRENEUR NEEDS CONTINUAL CHALLENGES.

Consider shorter review periods and more aggressive

goal-setting.

Consider shorter review periods and more aggressive

goal-setting.

(High-achievers work faster than others.)

MAKE EXCEPTIONS FOR EXCEPTIONAL PEOPLE.

Are alternative work schedules or non-traditional compensation

an option?

Are alternative work schedules or non-traditional compensation

an option?

(20th century models cannot solve 21st century problems.)

THANK YOU!