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Secrets of the
award-winning
intrapreneurs
10 December 2014
Peter Sayburn
@pete_sayburn_MGwww.marketgravity.com
We believe that entrepreneurship isn’t
just for the little guys. It’s the single
most important force behind sustainable,
profitable big business.
There are hundreds of great ideas in
every big company.
Specialists in proposition design and
prototyping. With insight, design and commercial expertise all under one roof.
http://youtu.be/MYTeQOUEhOs?list=UUlRs43k2s1gCVMdk9FQkzKA
What makes a successful CEA entry?
• Big customer problem and market opportunity
• Scale of ambition and commercial impact
• Evidence of ‘Corporate Entrepreneurship’
1. We are
totally
obsessed
with our
customers
“When you truly listen to customers,
and innovate, you can create a
winning proposition for both the customer and the business.”
WINNER
“It’s transparent, honest, open and, most
importantly, built on customer insight.”
“By telling customers that they could
switch and save money, they’re building
trust and loyalty.”
JUDGE
“Everyone talks about delighting their
customers, but this is about giving our
customers an edge…that’s how we win
against our competition”
WINNER
2. We are
willing to
stand out
from the
crowd
“With most innovation projects you have
broken ranks a little bit…but if you’ve
done it well, people will follow you.”
WINNER
“Avoid committees. You do not launch a
product, or build a business by
committee!”
WINNER
“With big company innovation you often
have far more to lose than a start-up
who is entering a field for the first time.”
JUDGE
3. We move fast
“Get a small group of empowered
people who are highly motivated and
agile…with some real entrepreneur flair”
WINNER
“They have delivered way beyond
business as usual. A great experience,
and really well executed”
“The fact that they were able to get it
launched and scaled so quickly is really
impressive”JUDGE
4. We build
on our
strengths
“We looked at what we do. We are a
bank, so how can we tap into that to
tackle these social challenges?”
“They took a business problem and
turned it into a positive way to engage
with their customers”
WINNER
JUDGE
“By establishing a new brand, they’ve
found a way to access the customers of
other energy providers.”
“Through this partnership, we’ve achieve
so much more that we could have alone”
JUDGE
WINNER
Be a massive pain in the arse!
And sometimes…
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Secrets of the
award-winning
intrapreneurs
10 December 2014
Peter Sayburn
@pete_sayburn_MGwww.marketgravity.com
