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Publishing platform for artists and media people
The ProblemWeb, the artist’s perspective:
• Good is expensive • Publishing: lots of effort• Tools for selling music• Gathering statsExisting tools are not good enough.
The Solution• Publications: website, social networks, newsletters• CRM: push, email, post to artist’s fans• No limitations on design• Mobile app without development• Actionable stats
The Solution
The Solution
The ValueAmplifr saves musicians money and time on building, publishing and optimizing communications on the web.
It helps the artist to sell more by giving them an insight on how well they perform and how can they improve their marketing.
My team does the job two times faster using Amplifr.
Ksenia Bausheva, CEO Prome Bakery
The ModelSaaS: monthly plans from $150 per month.
We are online in a private beta and have 10 early adopters who are also experts in the industry.
Average monthly check so far is $120.
Customer lifetime is expected to be longer than a year.
Lots of compromises
Full stack solutionPartial solution, use /w other
tool to solve the problem
No compromises, works as artists expect it to
US Market
With average monthly fee of $150 the market cap exceeds 1,2 billion dollars a year.
There were over 700 000 musician Facebook pages in US in 2011.
More than 500 000 musicians in US were using BandPage in 2011.
Customer AcquisitionWe approach our customers face to face. We “hire” our customers to be our experts who help us build an awesome product.
Right now we are in talks with Black Star Inc, Navigator Records and Kruzheva Music.
Public launch is planned for 2013. We will invest in marketing, extend to US and EU markets.
We estimate CAC to be $50 in our finance model.
Focus & DistributionWe focus on DIY and indie musicians and labels. To reach them, we are going to use blogs, music tech conferences, our own educational resources.
The model could be refocused though: Amplifr will work for media people in sports, TV, politics and so on.
Team & ExpertsCEO, Nate GadgibalaevProduct manager of Scalaxy and Evil Martians
COO, Alexander Tischenko
CEO & co-founder of Evil Martians
CTO, Yaroslav MarkinCTO & co-founder of Evil Martians
Our awesome expertsVladislav Leshkevich, KastaRussian chart topping hip-hop artist, MTV RMA 2004, 2009, 2010, “MTV Legend”, lots of other awards
Vlad Davydov, IKONTop russian booking agency, represents Universal Music in Russia
Peter Shecksheev, media personMusical and movie producer, top Russian TV show producer (8 seasons running)
Alexey Rostocky, Navigator RecordsTop russian record label, works with DDT, Splin, Zvery bands
Alexey Kosov, AssaiIndie alternative hip-hop musician, runs his band for living
What’s NextWe need advisors in marketing and distribution.
We’re in talks with FUGA to open content distribution to the public.
We’re working on iOS and Android apps feature to our customers.
We are extending to new markets (US and EU, and we need advisors to do that).
We are raising seed round.
Publishing platform for artists and media people
