APRIL 2015

UNIVERSITY RESEARCH & REVIEW, LLC

Offering a revolutionary, but proven approach

to solving several very big, related problems

How did the idea to start this company originate?

WHO? Our primary founder was CEO at a small, little known university through 2010. One thing frustrated him to no end…

WHAT? His university had to buy leads (prospective enrollee contact information) in order to increase enrollment. Every lead vendor provided low-quality leads. Frustrated, he asked “Why can’t someone do this better?”

WHY? Massive market, high need, weak competition, timely opportunity (if the right people are involved).

Our distinguished team

4 college CEOs/presidents5 PhDs2 EdDs1 provost3 higher-ed entrepreneurs2 former JD Power execs2 former Wall St analysts1 enrollment exec Plus…Barry LayneChief Marketing OfficerThomas Laussermair, PhDChief Technology OfficerKurt Sagovac, MS, MBAVice President

– 21 million students are enrolled in college. – 10 million will change majors.– 6 million will change schools.– 3 million will enroll in colleges and universities each

year while… – 30 million “think about” enrolling. – 12 million adults will change careers each year.– 8 thousand colleges, universities, career schools.

Half have enrollment issues. – Each is a prospective customer.

A mammoth market

We address big, related problems

Problem: Falling or stagnant enrollment (at Colleges)

“Enrollment Goals Elude Many Colleges” The Chronicle of Higher Education

Problem: Poor decision making (by Students)• 50% college students change majors • 33% change schools

Problem: Dissatisfaction with careers (by employees)Typical U.S. worker now lasts 4.6 years on job - MarketWatch

Why is enrollment a problem?

Large colleges = marketing dynamos! Smaller, low profile schools = marketing duds!

Over 40% of private colleges didn’t meet 2014 enrollment or tuition goals.

The Chronicle of Higher Education

Why is changing fields of study or changing schools a problem?

Lost time

Lost money

Climbing debt

According to CareerBuilder1. Only 26% work in the field they majored in at

college, and2. 36% wish they’d majored in something different

1 + 2 = OpportunityThere are no credible, low cost, mass-market

“career change” advisory services.

Why is dissatisfaction with careers a problem?

Our solutions

• For colleges

Highly qualified potential enrollees sourced and prequalified by us.

• For students of all agesExpert guidance in selecting Field of study/major and college or university

• For career changersExpert guidance to determine the most appropriatefield (and related academic path)

How we solve students’ problems

• Personalized recommendations • Science + technology + experience: Personality

profile test suggests suitable vocational areas; massive databases, proprietary algorithms

• Interaction, not just lists or rankings!• Recommend major and 3-5 appropriate schools

Proprietary technology

17-pg PDF file available… illustrating entire process, starting with student, ending with referral to 3-5 colleges.

How we solve schools’ problems

• We introduce highly qualified potential enrollees to a school’s admissions office

- Our experts recommended the school- School name is now familiar to student- Detailed information on student provided to admissions officeNOTE: These are potential enrollees who may not otherwise find or apply to the recommended schools.

• Personalized recommendations • Science + technology + experience:

Personality profile test suggests suitable vocational areas; massive databases, proprietary algorithms

• Interaction: advice from a human!• Recommend most appropriate careers and

appropriate degrees and schools

How we solve career changers’ problems

Our Revenue Model

Sources of Revenue• Leads. Send potential enrollees to schools.• Bonus payments for enrollees (vs. cost per lead).• Fee-based hands-on services (for students, career

changers)• Advertising on our websites • Data, reports, consulting (once data is mined)• Licensing fees for Best Value School images

History of the company

• Founded November ’11• Recruited exceptional Advisory Board ‘12• Beta launch July ‘13 (technology proved inadequate)• Additional capital from team; redo technology ‘14• Launch BestValueColleges.org ‘14 (29 awards)• Focus groups, market tests; publicity & TV interviews• Launch urandr.org website October ’14• 1,100+ advisory sessions; sign first lead buyers

Market insight from 1000 sessions

Guesscast*2015 2016 2017 2018 2019 2020

Revenue in 000s Lead sales 200 1200 2500 6000 10000 15000 Tuition share 30 72 170 450 1200 3000 Advertising 0 100 250 500 750 1500 Fee-based services 0 60 300 750 1500 3000

230 1432 3220 7700 13450 22500Expenses G & A 240 720 850 1000 3000 5000 Marketing 600 1000 1000 1250 3000 5000 Testing (MAPP) 36 300 500 700 1000 2000 Misc 100 300 500 1000 2000 5000

976 2320 2850 3950 9000 17000

Pre-tax net -746 -888 370 3750 4450 5500

* Actual results will depend more upon amount of capital availablethan execution risk. This scenario is with $3M capital.

211 “A” LLC Units 65 “B” LLC Units (grants to Advisory Board

or earned in lieu of fees) 276 Units issued & outstanding (a/o 6.1.15)

Pre-money Valuation: $6.9 millionMoney raise: $3 millionForm: LLC units (or can convert to C corp)

Capitalization; money raise

Contact person Joseph SchmokeFounder/CEO

Phone 561-594-1110 office561-289-4102 mobile (direct)

Email js@urandr.orgWebsites www.urandr.org advisory (prospective students)

www.bestvaluecolleges.org awards (colleges)Address University Research & Review LLC

3651 FAU Blvd., Suite 400-EE4Boca Raton, FL 33431

Contact info