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30Sec Milk project presentation for investors. Business based on technology that allows dairy farmers to extract milk from a cow, pasteurize it, and pack into consumer-ready packages while the cow is milked. The only non-mixed milk in the market traceable to specific milking session of specific animal.
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FORGOTTEN TASTE OF MILK
ANDREY KUTEYNIKOVCo-founder and CEO, 30Sec Milk™ project
October 2013
[email protected] +7 925 158 0238 2
“Natural” milk dilemmaConsumers prefer natural foods…
If they have a choice!
Supply chain needs milk with max shelf life
Industrial milk does not retain original taste and texture of native milk
Milk became faceless commodity
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30Sec Milk™ Production Cycle
Processed, cooled and packed within seconds while specific animal is milked
Compact all-in-one technology
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Why 30Sec Milk™ is different?Non-mixed – comes from specific animalWhole - no physical impact historyUnique milk in each packageRaw or pasteurized milk optionsStandard 1L packagesLogistically appropriate shelf life
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Will it be popular?Field research shows high interest
(02-03.2013; UK, Germany, Holland, France)
Farmers: 53% ready to buy 30Sec Milk™ technology on our terms
Retailers: 100% ready to have 30Sec Milk on shelves at average €1,39 per 1L package
Consumers (Dairy fair, Paris): 33% ready to pay €1,40+ per 1L package of 30Sec Milk™
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Western market realitiesEU-27 + North America numbers:
1. Annual drinking milk consumption = 60,2M tons
2. Milk cows = 33M; dairy farms =1,8M (with 1,6M in EU)
3. EU cost at farm = 28 cents/kg, selling price = 25-26
Market shape: (а) processors with mass-market products in supermarkets (b) farmers with limited processing/distribution capability
100% of milk is mixedOver 99% of milk processed in some way
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Market opportunity30Sec Milk™ will create and capture the niche of
branded non-mixed native milk with extended shelf life
Supply side: 1. farmers want profits not losses2. huge opportunity for entrepreneurs
Demand side:1. Consumers and retailers want natural local products
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Where money comes from?Licensing to farmers and entrepreneursFarmers will buy independence from processorsPremium branded product with low cost Control over technology chain: 30Sec Milk™ will
provide equipment, service, packages, brandingIncome sources:
a) Sale of licenses to farmers and entrepreneurs
b) Royalty charged on each package for 30Sec Milk™ brand use
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Business modelLocal products within global brand
Licensing as business model: licenses to use
30Sec Milk™ technology and brand
Licensees market 30Sec Milk™ on their own
Centralized 30Sec Milk™ brand development
Strategic markets – Europe & North America!
[email protected] +7 925 158 0238 10
Success factorsTechnology control at first link of value chain
30Sec Milk is the only non-mixed native milk
unique product wanted by consumers
Unique promotion potential
Short trade cycle
Fast cash flow turnover
Scalability
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Projections after launch (medium scenario)
Pre-launch Q1 Q2 Q3 Q4 Year 2 Year 3
30Sec Milk™ sales, tons per period
216/
259
909/
1090
2376/
2877
5 369/
6 551
95 097/
135 839
247 020/
595 824Dairy farms participating, end of period
24/
36
58/
87
146/
219
254/
381
926/
1725
1958/
3787
30Sec Milk™ Basic units operational at farms, end of period
24/
36
58/
87
158/
241
283/
433
1 272/
2552
2 977/
6909
Pre-launch Q1 Q2 Q3 Q4 Year 2 Year 330Sec Milk™ sales, tons per period 162 702 2 041 4 957 99 435 398 352Dairy farms participating, end of period 23 60 165 300 1500 3900
30Sec Milk™ Basic and Robotic units operational at farms, end of period
23
0
60
0
179
0
336
0
1661
166
4404
656
Cash Flow per period, 000 euro - 1468
-321 58 285 1 097 21 824 74 814
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Cash Flow Projections
Pre-launc
h
Q1 Q2 Q3 Q4 Q5 Q6 Q7 Q8 Q9 Q10 Q11 Q12
-€ 5,000,000
€ 0
€ 5,000,000
€ 10,000,000
€ 15,000,000
€ 20,000,000
€ 25,000,000
€ 30,000,000Current Cash Flow by quarter (medium
scenario)
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Monthly Income, by source
€ 0
€ 2,000,000
€ 4,000,000
€ 6,000,000
€ 8,000,000
€ 10,000,000
€ 12,000,000
Service fee for milking equipment installed Royalty for brand used (for packs sold)Total sales of licenses
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Current status, as of Sept. 2013Russian invention patent received 10.
2012. International patent application (PCT) filed 07.2012.
R&D and field tests in progress.Negotiations with potential investors in
progress
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The TeamBusinessDr. Andrei Kuteinikov. Serial entrepreneur and business angel. 15-years of experience at/with global pharmaceutical companies. PhD in economics of innovations.Fredrik Svensson – Business Development Mgr, Europe. Europe-wide sales experience with fine wines.
R&D Prof. Alexandr Belonosov. Serial inventor and innovator. Co-Chairman of U.S.-Soviet Program of Nuclear Tests Control in 1980s.Val Mikheev. Engineer with background in defense tech
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Next capital infusion rounds
€900K - 18 monthsEU company formation, global patenting, engineering for serial production, technology certification, market test €1,3M - 12 months
Business launch to break-even
