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Understanding google Analytics (Best Guide with all example files included)

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Page 1: Understanding google Analytics (Best Guide with all example files included)

Hello,

Below you will find your customizable ecourse.

To edit the course quickly and easily just copythe code phrases below into the "find/replace"feature in your text editor. This is usually foundunder the "edit or search" menu at the top of

the page.

-------------Instructions-------------

- Highlight and copy the copy and paste phrases includingthe quotation marks. One at a time and paste them in

to the "find what" box.

- Type your own information in to the "replace with" box.

- Click the replace all button.

You're done now just check to see if all of the informationis correct and then paste your messages in to your follow

up auto-responder and start sending it.

------------------------Copy and paste phrases

------------------------

"autoresponder code here" (found in your autoresponder service)

"confirmation link" (found in your autoresponder service)

"add your name here"

"your email address"

"your URL here"

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Conformation message:

Page 2: Understanding google Analytics (Best Guide with all example files included)

Hello "autoresponder code here"

Thank you for your interest in the Understanding Google Analytics .

It is very important that you confirm your subscriptionso that we can start sending your messages.

Please take a minute and click the link belowto confirm.

"confirmation link"

We will send your first lesson as soon as we receiveyour conformation.

Remember we value your privacy. We will never rent, share orsell your email address.

"add your name here"

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Subject line: First Lesson - Understanding Google Analytics

Hello "autoresponder code here",

Welcome to the first lesson in the Understanding GoogleAnalytics Crash Course. Over the next few days you willreceive several lessons that will help you learn the ins

and outs of using Google Analytics to monitor your website,track visitors and enhance it's overall performance.

In this first lesson let's talk a little about what GoogleAnalytics is and what it can do.

Google Analytics, also commonly referred to as GA, is one ofthe many services offered by the search engine giant Google.It is primarily a resource using which Internet marketers and

webmasters or companies owning website's can measure theperformance of their sites using statistics.

Page 3: Understanding google Analytics (Best Guide with all example files included)

The statistics record every activity to, on and from thewebsite which helps the Internet marketers, webmasters orcompanies to know exactly how their website is performing.

Although Google Analytics is a tool predominantly purposedfor Internet marketers, webmasters and bloggers also use

this powerful resource and find it immensely helpful.

With GA the performance of a website is assessed in manyways, company would typically look at the end results

which would be sales or lead generation eventually leadingto more revenue through Internet marketing. However, the

consequential factor of sales and lead generation arepreceded by various stages and different kinds of

activities on the website.

Google Analytics records the traffic to a website, theredirected or rerouted visitors from other sites, search

engines, directories, advertising platforms or even peopleaccessing a website by directly entering the URL onto a

browser.

The tool goes even further and records the amount of time avisitor spends on a website or on a given webpage within a

website, the geographical location of the user or viewer,whether or not the user is eventually buying anything,

signing up for a service or expressing interest in a product.

There are various ways Google Analytics tracks user activityon a website. Right from the advertisement links to referringthrough social networks, every source, route and access of auser is recorded. It records every data in real time and offers

a quick real time snapshot for the Internet marketers orwebmasters.

Marketers can access the analysis made by Google Analytics byusing the dashboard of the application, where a summary of the

assessment is displayed or they can view comprehensive reportsbased on different aspects of the website, such as; traffic,

page views, visitor behavior etc. that detail everythingextensively.

Google Analytics has multiple utilities. It can be used togauge the popularity of a website, the ranking on searchengines, the performance in regards to sales and activity

Page 4: Understanding google Analytics (Best Guide with all example files included)

and to understand if the marketing practices of the companyowning the website are effective.

Google Analytics is also useful to understand if the contenton your webpage's is impressive, if the ads posted on certain

affiliate networks are getting results and conversions andevery other aspect associated with a website performance

resulting from Internet marketing strategies.

That's it for today's lesson. We have a lot to go over inthe next few days if you want to learn how to effectively use

Google Analytics to analyze the productivity of your ownwebsite, so make sure you look for your next lesson soon. Wewill be talking about setting up your Google analytics account.

Thank you again for signing up for the Understanding GoogleAnalytics crash course, If you have any questions or need any

assistance please feel free to contact me at anytime usingthe contact information below. I will be happy to help.

Until then,"add your name here"

"your email address"

"your URL here"

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subject line: Second Lesson - Understanding Google Analytics

Hello "autoresponder code here",

It’s time for your second lesson in the Understanding GoogleAnalytics crash course. I hope you found lesson one

informative and now have a better understanding of what GAcan do for you. In this lesson we are going to go over setting

up your own Google analytics account, so you can start putting

Page 5: Understanding google Analytics (Best Guide with all example files included)

it to work for your website.

- Setting up your Google Analytics account is very simple andthe entire process can be over in a few minutes.

The first thing you need is a general Google account. This canbe your Gmail account or some other account. If you don't have

any type of Google account then you have to create one.

It is better not to use your Gmail account which you alreadyhave because that way your Google Analytics account and Gmailwould be juxtaposed and you would have too much information on

one email address.

Ideally, you should go to the Google Accounts page and createan email address, unique for a specific website. You can name

the email address as per the domain name of the website.

Once you have a general Google account, you should go onto theGoogle Analytics page. Here, you will be asked a few simplequestions and there will be several checkboxes. Most of the

checkboxes are self explanatory and if you are a littleconfused as to whether you should go for ‘custom’, ‘advanced’

or ‘standard’ configurations, it is better to go with ‘standard’,especially if this is the first time you are using Google

Analytics.

It's a good idea to choose a domain name for the account name.While, you can use any name you want, but having a website URL

as your account name can help you easily track which GoogleAnalytics account is for which website. If you have multiple

website's you can create different profiles for each one later,from within your Google Analytics account.

For optimum results you should let Google know about all ofthe domains that you want to monitor and collect analytical

data on.

Additionally, you may or may not choose to share your GoogleAnalytics data with third parties and other Google products

and services.

After you complete the sign up process, you will get a‘tracking code’ from Google Analytics. This tracking codeneeds to be inserted in your website for Google to start

recording data.

Page 6: Understanding google Analytics (Best Guide with all example files included)

Download This Full Guide with Files @ http://surefile.org/file/0565R90

It must be placed after the body tag in the code of thewebpage's you want to track. If you have different filesfor different webpage on your website then you have to

insert the tracking code on every page.

The process is fairly simple and Google provides you withdetailed instructions, but if you don't feel comfortabledoing it yourself then you can hire a webmaster or a

developer to do the job for you. They should know exactlywhere to place the tracking code so that it will work

properly.

Once the code is in place it will begin collecting data andyou can login to your Google Analytics account and start

observing the analysis in real time on the dashboard.

That's it for today's lesson. In your next lesson we will betalking about the different types of reports available inside

your Google Analytics account.

Again, I appreciate your joining me for this short course.If you have any questions or need any assistance pleasefeel free to contact me at any time. I will be glad to help.

Until then,"add your name here"

"your email address"

"your URL here"

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