Top 10Content strategy tools

London Content Strategy Meetup1 December 2015

Sue Davis@suedavis68

FrameworksFrameworks

1. The Elements of user experience

by Jesse James Garrett

‘The elements of user experience’

by Jesse James Garrett

Surface: visual design

Skeleton: interface

Structure: information architecture

Scope: content and functionality

Strategy: user needs andorganisation goals

2. Core content modelby Netlife Research

Core content:- you reach your objectives - users solve their tasks

3. The Elements of content strategy

by Brain Traffic

4. Agile feedback loop

product

data

ideas

5. The Five Whysby Edward de Bono

Tools and Tools and processesprocesses

6. Content inventoriesand audits

Content inventoryCatch redundant, out of date, duplicate and poor quality content

Content audit: evaluate the content

7. Content templates

Content templates• What fields & why?• How many

characters?• Format• How each field will

be used• Mandatory and

optional• One for each

content type.

8. Content calendar

9. House style guideone-pager

10. User stories and user acceptance criteria

User stories (from agile) capture the who, what and why in a more simple concise way.

As a … student [user]I want to … apply for student visa [task]So that … I can study in the UK [goal]

The need is met when…

Thank you

Sue Davis@suedavis68