Adwords Remarketing

What you will learn

How to kickstart your remarketing? How to build targeted lists and audiences. How to optimize your campaigns.

Did You Know?

20% Adword traffick is through GDN

96% of visitors do not convert

70% abandon a shopping cart.

GDN reaches 90% of the population

Ads on 2Million+ websites.

What does it involve and Why adwords

Code -> Cookie - > Lists.

Use one platform Sync GA data Targeted list building

code <!-- Google Code for Remarketing Tag --> <!-------------------------------------------------- Remarketing tags may not be associated with personally identifiable

information or placed on pages related to sensitive categories. See more information and instructions on how to setup the tag on: http://google.com/ads/remarketingsetup

---------------------------------------------------> <script type="text/javascript"> /* <![CDATA[ */ var google_conversion_id = 1009420620; var google_custom_params = window.google_tag_params; var google_remarketing_only = true; /* ]]> */ </script> <script type="text/javascript"

src="//www.googleadservices.com/pagead/conversion.js"> </script> <noscript> <div style="display:inline;"> <img height="1" width="1" style="border-style:none;" alt=""

src="//googleads.g.doubleclick.net/pagead/viewthroughconversion/1009420620/?value=0&amp;guid=ON&amp;script=0"/>

</div> </noscript>

How soon can I start my remarketing campaign?

Number of visitors needed for a remarketing list

A remarketing list must have at least 100 active visitors within the last 30 days before you can show an ad to people on the list when they visit a Display Network site. A remarketing list for Google search ads needs to have a minimum number of 1000 cookies (active visitors) before the list can be used to tailor your search ads. This helps protect the privacy of those who make up your list.

How quickly visitors are added

Visitors are added to a remarketing list within seconds after visiting a page with a remarketing tag. Every time someone visits a page containing this tag, the visitor's timestamp is updated so the person remains on the list for the amount of time specified in the membership duration of the list.

What happens when people are on more than one list

If people visit multiple pages on your site containing remarketing tags, they can be added to more than one of your remarketing lists. When this happens, all the ads included in the remarketing campaigns for those lists are eligible to serve. The ad with the highest adrank will then compete for placement in the auction.

Optimization tips

Decide on a goal All visitors visiting

your page Completing a specific

goal.

Ex://http..... /Checkout.html

//http...../Thankyou.html

Optimization tipsadvance

Make sure you pick the right membership duration when you initially set up your lists, as this cannot be changed at a later stage.

Make sure you have updated your website’s Privacy Policy to let users know about the cookies that will be added to their browser.

Make sure you use frequency capping so your ads don’t annoy your visitors (cap impressions at a daily or weekly limit – hint: 3 times per day is too high!).

Create each remarketing tactic in its own ad group

Use a range of text, images and video ads Check your settings to see what devices your

remarketing will be used on (don’t choose mobile if your site or landing page doesn’t render well on mobile devices)

Types of Remarketing ads

Dynamic Remarketing Remarketing Youtube Retargeting

Dynamic Remarketing

Link your Google my merchant center with adwords account.

Create ads with related products.

Price change Seasonality Flash sale offers.

Creating Lists

To create lists based on different templates, follow these steps:

Click the Shared library link in the navigation bar, below your list of campaigns.

Click the View link in the "Audiences" section.

Click the + Audience drop-down menu and select Remarketing list.

Enter a descriptive remarketing list name.

In the "Who to add to your list" section, select a template from the drop-down menu and fill out the information.

Enter the membership duration for your list (when available).

Leave the "Initial list size" checkbox selected if you'd like to include past visitors who match your rules (works on the Display Network only).

Remarketing

Create campign->select remarketing->intrest and remarketing->select your list

Using Your GA data

Link your adwords

account with GA.

Create list for different

Actions.

Retarget to specific

optimization goals

Setting up a Campaign

-cont

Select intrests and remarketing

And select the remarketing list created earlier

Remarketing on youtube channel

Link your youtube account.

Create a list for users who have seen your video.

You can target ads or channel videos to these audience.

Creating a youtube remarketing list

Immediate benifits to customer

Makes the customer feel special with tailored ads.

Get the best deal for the customer and save money.

Get customer feed back and maintian

relationship.

Benifits to advertiser

Increases conversion and sales. Brings down the cost per sale/lead for the

campaign. Converts unconvinced clients who abandoned

the shopping cart. Top of mind recall for brand.

Thank You

Aditya D'souza

Contact: aditya.david@gmail.com

Tel: 8976474536