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AdWords RemarketingIs Your Privacy Policy Updated?
What Is Remarketing
With a remarketing campaign (through AdWords or not)
you show ads to people who have visited your website before.
How Remarketing Works
Emily is browsingyour web site.
1
Emily didn't makea purchase.
Emily went toanother web site.
2
With Remarketing youshow your ads toEmily on otherweb sites.
3
My Ad
Because remarketing uses information collected from your visitorsto show ads, you need to make sure youinform visitors about this practice.
Requirements When Using Remarketing
1 Update Privacy Policy
It’s a must.Your Privacy Policy must be updatedwhen you start your remarketing campaign with AdWords.
When you use the remarketing or similar audiences feature inyour website, you're required to have the followinginformation in your website's privacy policy:What to include in your privacy policy for remarketinghttps://support.google.com/adwords/answer/2549063
“
Prepare.Follow a 3-step strategy:
1. Update your Privacy Policy to inform users about remarketing
2. Notify users in advance about the changes to your Privacy Policy
3. Start the remarketing campaign
Update Your Privacy Policy.Google AdWords requires you to include this information:
1. How you’re using remarketing2. Inform users that Google will show your ads across other web sites3. Inform users that Google uses cookies to show ads based on users’ past visits to your own web site4. How users can opt-out of Google AdWords remarketing campaigns
Use TermsFeed’s Privacy Policy Generatorto include the necessary clause required to start using Remarketing with AdWords
https://termsfeed.com/privacy-policy/generator/
Notify users.It’s recommended to notify users in advance of your newchanges to your Privacy Policy.
Post the new Privacy Policy online and keep the oldPrivacy Policy available.
Allow 1 to 2 weeks for users to be informed about thenew changes.
Placing two Privacy Policies (old and new) on the same pageallows users to compare the changes.
Placing 2 Privacy PoliciesOn The Same Pagehttps://termsfeed.com/blog/placing-2-privacy-policies-same-page/
If users can create an account, email them aboutyour changes to your Privacy Policy.
Changes To Privacy Policies orTerms of Service: How tohttps://termsfeed.com/blog/changes-privacy-policies-terms-service-how-to/
Here’s how AppAnnie emailsusers of changes to itsTerms of Service andPrivacy Policy.
Pinterest does it too.
The same applies if you have a mobile app.Users should know about your new Privacy Policy.
Changes To Privacy Policies orTerms of Service: How tohttps://termsfeed.com/blog/changes-privacy-policies-terms-service-how-to/
If you operate a SaaS application,integrate this as a notification in users’ dashboards.
How A SaaS, DigitalOcean, NotifiesTerms of Service Updateshttps://termsfeed.com/blog/saas-digitalocean-notifies-terms-of-service-updates/
DownloadPrivacy Policy Templatehttps://termsfeed.com/blog/sample-privacy-policy-template/
Additional requirements
Comply with CAN-SPAM Act.
If you collect email addresses from users, make sureyou comply with the CAN-SPAM Act.
CAN-SPAM Act applies to US-based businesses, but its guidelines are recommended for all businesses.Read more at https://termsfeed.com/blog/using-remarketing-make-sure-comply-requirements/
Comply with EU Cookie Directive.
Remarketing with AdWords uses cookies to show ads.
You must inform users about your and AdWords usage ofcookies for showing ads.
https://termsfeed.com/blog/using-remarketing-make-sure-comply-requirements/
Learn more aboutPrivacy Policy requirements when usingGoogle AdWords Remarketing:
