MAKING YOURWEBSITE STAND OUT

/W STRUCTURED DATACreated by / Mendel Kurland @ifyouwillit

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mendel.me | @ifyouwillit

I'M MENDELDeveloperMarketerSmall business advocateInventorGoDaddy Evangelist

WHAT'S IN STORE?The vocabulary of dataWhy structured data is importantImplementing structured data using PHP / HTML

THE VOCABULARY OF DATA- Schema -- Markup -

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WHAT THE HECK IS ASCHEMA?

A schema is a cognitive framework or concept that helpsorganize and interpret information.

(http://psychology.about.com/od/sindex/g/def_schema.htm)

USPS

http://4vector.com/free-vector/addressed-envelope-with-stamp-clip-art-114525

LANGUAGE

https://www.flickr.com/photos/26878261@N07/7983928912/

EVEN CRAYOLA

http://www.crayola.com.au/free-coloring-pages/print/octopus-color-by-number-coloring-page/

SCHEMA.ORG

WHAT THE HECK ISMARKUP?

A (document) markup language is a modern system forannotating a document in a way that is syntactically

distinguishable from the text.

ACADEMIC CORRECTIONS

(https://www.flickr.com/photos/nics_events/2349632625/)

IN HTML, TAGS ARE 'MARKUP'

WHY STRUCTURED DATA ISIMPORTANT

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Google, Microsoft, Yandex, and Yahoo! collaborated to invest inand create the standard at schema.org.

MAJOR COLLABORATION

MAKES SEARCH LISTING MORE ATTRACTIVE

MAKES SEARCH LISTING MORE ENTICING

Rich data in search results mean higher click-through.

Click-through can depend on...

HIGHER CLICK-THROUGHcan

How many other listing have rich dataRelevancy of the search resultsContext of the rich data displayed

Just checking the date and time? No click-through needed.

LOWER CLICK-THROUGH

IMPLEMENTINGSTRUCTURED DATA USING

PHP / HTMLFind the correct schemaCreate a static PHP pageMake static PHP page dynamicCheck our work

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FIND THE CORRECT SCHEMA(Event + Address)

(http://schema.org/Event)

CREATE A STATIC PHP PAGE

MAKE STATIC PHP PAGEDYNAMIC

Change static pieces to variables.

PREVIEW NEW PAGE THATWE CREATED

(http://schema.ninja/examples/wwc.php)

MAKE SURE EVERYTHINGCHECKS OUT!

Use Google's markup validator.

AND THAT IS HOW YOU IMPLEMENTSTRUCTURED DATA!

QUESTIONS?Presentation URL

mendel.me/presentations/structureddata

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