MAKING YOURWEBSITE STAND OUT
/W STRUCTURED DATACreated by / Mendel Kurland @ifyouwillit
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mendel.me | @ifyouwillit
I'M MENDELDeveloperMarketerSmall business advocateInventorGoDaddy Evangelist
WHAT'S IN STORE?The vocabulary of dataWhy structured data is importantImplementing structured data using PHP / HTML
THE VOCABULARY OF DATA- Schema -- Markup -
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WHAT THE HECK IS ASCHEMA?
A schema is a cognitive framework or concept that helpsorganize and interpret information.
(http://psychology.about.com/od/sindex/g/def_schema.htm)
USPS
http://4vector.com/free-vector/addressed-envelope-with-stamp-clip-art-114525
LANGUAGE
https://www.flickr.com/photos/26878261@N07/7983928912/
EVEN CRAYOLA
http://www.crayola.com.au/free-coloring-pages/print/octopus-color-by-number-coloring-page/
SCHEMA.ORG
WHAT THE HECK ISMARKUP?
A (document) markup language is a modern system forannotating a document in a way that is syntactically
distinguishable from the text.
ACADEMIC CORRECTIONS
(https://www.flickr.com/photos/nics_events/2349632625/)
IN HTML, TAGS ARE 'MARKUP'
WHY STRUCTURED DATA ISIMPORTANT
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Google, Microsoft, Yandex, and Yahoo! collaborated to invest inand create the standard at schema.org.
MAJOR COLLABORATION
MAKES SEARCH LISTING MORE ATTRACTIVE
MAKES SEARCH LISTING MORE ENTICING
Rich data in search results mean higher click-through.
Click-through can depend on...
HIGHER CLICK-THROUGHcan
How many other listing have rich dataRelevancy of the search resultsContext of the rich data displayed
Just checking the date and time? No click-through needed.
LOWER CLICK-THROUGH
IMPLEMENTINGSTRUCTURED DATA USING
PHP / HTMLFind the correct schemaCreate a static PHP pageMake static PHP page dynamicCheck our work
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FIND THE CORRECT SCHEMA(Event + Address)
(http://schema.org/Event)
CREATE A STATIC PHP PAGE
MAKE STATIC PHP PAGEDYNAMIC
Change static pieces to variables.
PREVIEW NEW PAGE THATWE CREATED
(http://schema.ninja/examples/wwc.php)
MAKE SURE EVERYTHINGCHECKS OUT!
Use Google's markup validator.
AND THAT IS HOW YOU IMPLEMENTSTRUCTURED DATA!
QUESTIONS?Presentation URL
mendel.me/presentations/structureddata
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