ciluk baa
The Importance of Landing [email protected]_oliveirawww.linkedin.com/in/alexoliveira1
1
2
@alexf_oliveirawww.linkedin.com/in/alexoliveira1
Tip #1 Upwork Marketer
2
3
@alexf_oliveirawww.linkedin.com/in/alexoliveira1
PPC Campaign
3
4
@alexf_oliveirawww.linkedin.com/in/alexoliveira1
Landing Page
4
5Why Should I Have Multiple Landing Pages?
@alexf_oliveirawww.linkedin.com/in/alexoliveira1
5
6
@alexf_oliveirawww.linkedin.com/in/alexoliveira1
6
7Elements To Consider When Designing A Landing Page Design, Optimize, Market, Measure
Step 1: Design
Step3: Marketing
Step 4: Measure
CompleteA/B Test
Step 2: Optimize
@alexf_oliveirawww.linkedin.com/in/alexoliveira1
Tip #2 Themeforest or Creative Market
Themeforest or Creative Market7
The ANATOMY of a LANDING PAGE
8
@alexf_oliveirawww.linkedin.com/in/alexoliveira1
8
9Whats Your Offer?
@alexf_oliveirawww.linkedin.com/in/alexoliveira1
Tip #3 Linkedin Freelancer
9
10Design Musts Layout ImagesResponsive Design
@alexf_oliveirawww.linkedin.com/in/alexoliveira1
Tip #4 99Designs & Duda
10
11Design Tips Color & BrandingOptimistic and youthfulOften used to grab a viewers attentionYellow
1EnergyIncreases heart rate and creates urgencyOften seen with clearance sales and references to foodRed
2Creates the sensation of trust and securityOften used by banks and businessesBlue
3Associated with wealthThe easiest color for the eye to process and used with finance or entertainment websitesGreen
4AggressivenessUsed as a call-to-action and attention grabberOrange
5Romantic and feminineUsed to market products and services for women and young girlsPink
6Soothing and calmOften relates to beauty or anti-aging productsPurple
7Powerful and sleekSeen as luxurious and sophisticatedBlack
8
@alexf_oliveirawww.linkedin.com/in/alexoliveira1
Tip #5 ColorMatters.com
11
12Design Tips
Is The Offer Clickthrough or LeadGen? No Navigation MenuOffer Above The [email protected]_oliveirawww.linkedin.com/in/alexoliveira1
Tip #6 GA Conversion Goals
12
13Sample Design
@alexf_oliveirawww.linkedin.com/in/alexoliveira1
13
14
@alexf_oliveirawww.linkedin.com/in/alexoliveira1
14
15Optimization Musts Definition of Optimization - noun optimization \p-t-m-z-shn\
:an act, process, or methodology of making something (as a design, system, or decision) as fully perfect, functional, or effective as possible;
@alexf_oliveirawww.linkedin.com/in/alexoliveira1
15
16Optimization Musts Copy HeadlineCTA Call-To-ActionForms (short vs long)
@alexf_oliveirawww.linkedin.com/in/alexoliveira1
Tip #7 Choose a Good Form
16
17Optimization TipsIntegrate with CRM/ESP/Marketing Automation SoftwareWhat To Test? Color, Image & CTAUse Bullets Not Paragraphs
@alexf_oliveirawww.linkedin.com/in/alexoliveira1
Tip #8 A/B Testing is a Must
17
18Sample Optimization
@alexf_oliveirawww.linkedin.com/in/alexoliveira1
18
19Marketing Musts Target Audience & PersonasSegment Database & Lists Determine Geo/LocationPPC pay-per-click OR CPL cost-per-leadWhat marketing channels will you use?Ad designs consistent w/ Landing PageEmphasize Benefits NOT Features
@alexf_oliveirawww.linkedin.com/in/alexoliveira1
Tip #9 Facebook Audiences
19
20
@alexf_oliveirawww.linkedin.com/in/alexoliveira1
Tip #10 Use Datafinder & Xtensio.com
20
21Marketing TipsAdd TestimonialsIncorporate Trust Indicators (Reviews, SSL)Limit Social Media LinksVideo (hosted on your landing page)
@alexf_oliveirawww.linkedin.com/in/alexoliveira1
Tip #11 Google & Facebook Reviews
21
22Measuring Musts Analytics (add pixels and conversion tracking)Optimize Landing Page & Marketing Campaign based on data analysis
@alexf_oliveirawww.linkedin.com/in/alexoliveira1
Tip #12 Facebook & Google Analytics
22
23Sample Landing Pages
@alexf_oliveirawww.linkedin.com/in/alexoliveira1
23
24
@alexf_oliveirawww.linkedin.com/in/alexoliveira1
24
25
@alexf_oliveirawww.linkedin.com/in/alexoliveira1
25
26
@alexf_oliveirawww.linkedin.com/in/alexoliveira1
26
27
@alexf_oliveirawww.linkedin.com/in/alexoliveira1
27
28
@alexf_oliveirawww.linkedin.com/in/alexoliveira1
28
@alexf_oliveirawww.linkedin.com/in/alexoliveira1
QUESTIONS ?ALEX F. OLIVEIRACEO of Prediq [email protected] YOU
29
