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Sallie Goetsch provides an overview of how to use Google Webmaster Tools with WordPress and how they can help you get better insight from Google Analytics.
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May 18, 2014
EastBayWP.com
Our Meetup.com Page
http://www.meetup.com/Eastbay-WordPress-Meetup/
INTRODUCTIONS
1. Name
2. Company (if appropriate)
3. WordPress background
4. What you’re hoping to learn
GENERAL Q & A
Ask a question provide a tip about WordPress
Google Webmaster Tools Making it Work with
WordPress
Why Use Webmaster Tools? 1. Get warnings about malware, crawl errors,
spam
2. Get more details on search keywords and queries than Analytics will give you.
3. Find out about structured data (e.g. Google Authorship).
4. Get stats about your Google+ pages.
5. Set geographic target, crawl rate, and preferred domain.
Without Webmaster Tools…
No query, landing page, or geographical summary data.
Without Webmaster Tools…
The dreaded “keyword not provided” problem.
Create a Webmaster Tools Account
Sign in with the same email account that you use for Google Analytics!
Add Your Website
Verify Ownership by HTML Tag
The tag is the part in quotes after the word “content.”
Verify Site Ownership: WordPress.com
WORDPRESS PLUGINS TO HELP WITH WEBMASTER TOOLS
A few examples of
WordPress SEO by Yoast
Google Publisher
All in One Webmaster
Verify Site Ownership: Yoast SEO
This is in the General Settings pane. Paste in the part that comes after “content =.“
Verify Site Ownership: Google Publisher
Google Publisher asks you to log in with your Webmaster Tools account to verify your site.
Verify Site Ownership: All in One Webmaster
Provides a helpful hint about which part of the code to use.
Connect to Google Analytics
First, go to property settings in Google Analytics Admin.
Connect Webmaster Tools
Scroll down to “Webmaster Tools Settings” and click “Edit.”
Select Your Webmaster Tools Account
Now You See Queries
Top Landing Pages from Search
MORE SEARCH TRAFFIC INFO
Not all available via Google Analytics
Links to Your Site
Internal Links
Note the importance of tags in forming internal links.
SEARCH APPEARANCE What your site looks like in (and to) Google
Structured Data
salliegoetsch.com shows 135 items with errors in structured data. Need to fix.
More Less Structured Data
eastbaywp.com has no structured data at this time. We should fix that, too.
Google+ Authorship
Set up Your G+ Profile
Enter Profile in AIO Webmaster
The profile doesn’t have to be the same Google account you use for Webmaster Tools. You can add a business page, too.
Structured Data Testing
HTML Improvements
Index Status
Content Keywords
These are the terms that are used most frequently on your website. Looking at this list, I am in trouble.
MORE WEBMASTER TOOLS Extras
Crawl Errors
Looks like I’d better investigate that!
Crawl Stats
Add Sitemaps
WordPress SEO by Yoast will create the sitemap for you. Just copy the address and paste it here.
View Sitemaps
Security Issues
That’s what we like to see. Google will contact you if it finds any malware on your site.
Other Resources
Author Stats for Your G+ Pages
Where to Find Me
Sallie Goetsch
(510) 969-9947
Twitter: @salliegoetsch
