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This is a slide share from a presentation on Event Tracking for Google Analytics, specifically working with Wordpress however, the same principles could be applied to other website platforms. We have found that using this technique works very well, especially if you have plans on growing your site. Once the code is added, going forward each element you want to track you'll just need to add a title and class to it. We have a full blog post on this that can be read at our site: www.gravitatedesign.com
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Event Tracking for Google Analytics: Wordpress Edition
Event Tracking for Google Analytics: Wordpress Edition
A Little Recap: Event Tracking Event tracking is a feature of Google Analytics that allows site owners to trace actions on their site, even when a URL change is not recorded.
Standard GA: _gaq.push([‘_trackEvent’,’Category’,’Action’,’opt_label’,’opt_value’])
Universal: ga(‘send’,’event’,’category’,’action’,’opt_label’, opt_value)
Event Tracking for Google Analytics: Wordpress Edition
Steps to take: l Decide what events are to be tracked
l Categorize these events into similar buckets
l Write and add code to the site
l Add class to events to be tracked
To Set Up Event Tracking
Event Tracking for Google Analytics: Wordpress Edition
Items on site: l Click to the videos section?
l Click the form submit button?
l Click to download a file?
l How many times social links are clicked?
Step 1: What to Track? For this presentation, let’s say you are managing a medical website and a Dr. is releasing a preview to his journal article. The page includes a link to videos, form, download link, and social icons.
Event Tracking for Google Analytics: Wordpress Edition
Items to categorize: l For videos, lets call the category ‘Videos’
and the Action ‘Play’
l For forms lets call the category ‘Forms’ and the Action ‘Completion’
l For journal downloads lets call the category ‘JournalArticles’ and Action ‘Download’
l For social links lets call the category “Social” and the Action “View”
Step 2: Categorize
Event Tracking for Google Analytics: Wordpress Edition
Code to add:
Step 3: Add Code
<script src="http://code.jquery.com/jquery-1.11.0.min.js"></script> <script src="http://code.jquery.com/jquery-migrate-1.2.1.min.js"></script> jQuery(function($){
if (typeof(_gaq) !== 'undeFined') // Check if Google Analytics is Loaded {
// Video Tracking for Google Analytics $('.video-‐track').click(function(e){_gaq.push(['_trackEvent', 'Videos', 'Play', 'Video_'+$(this).attr('title')+'_'+location.href]); }); // Form Tracking for Google Analytics $('.form-‐track).click(function(e){_gaq.push(['_trackEvent', ’Form', ’Completions', 'Form_'+$(this).attr('title')+'_'+location.href]); }); // Journal Tracking for Google Analytics $('.journal-‐track').click(function(e){_gaq.push(['_trackEvent', 'JournalArticles', 'Download', 'Journal_'+$(this).attr('title')+'_'+location.href]); }); // Share Tracking for Google Analytics $('.social-‐track’).click(function(e){_gaq.push(['_trackEvent', 'Social', ‘View’, 'Social_'+$(this).attr('title')+'_'+location.href]); });
}
});
Event Tracking for Google Analytics: Wordpress Edition
For example: <a title=”Doctor John Doe” class=”journal-track” href=”/john-doe-journal-preview.pdf”>Download John Doe’s preview here</a>
Class to add: l video-track
l form-track
l journalarticle-track
l Social-track
Step 4: Add Class
Event Tracking for Google Analytics: Wordpress Edition
Now Review
Event Tracking for Google Analytics: Wordpress Edition
From: Gravitate – www.gravitatedesign.com Presented By: Joe Vernon
Read the post at:
www.gravitatedesign.com/event-tracking-google-analytics-wordpress-edition/
The End.
@gravitatedesign @blondejoev