From gamification to data collection

FROM GAMIFICATION TO DATA COLLECTION

How to use gamification & interactive campaigns to collect and segment data ?

Olivier SIMONIS, Co-Founder & Managing Director [email protected]

THE LEADING ENGAGEMENT & DATA COLLECTION PLATFORM

Qualifio is a SaaS platform used daily by 400 media, brands and agencies to engage, qualify and monetize their digital audiences

Qualifio allows its users to easily create innovative 40+ interactive applications (animated games quizzes, contests, polls, tests, votings, photos & videos galleries, animated games,...).

Qualifio can be used without any IT or CSS knowledge.

MEDIA AGENCIES BRANDS

CUSTOMERS

HOW DOES IT WORK?

CREATEINTERACTIONS

PUBLISHON MULTIPLE

CHANNELS

MEASURE RESULTSCOLLECT PROFILES

QUIZ INSTANTWIN

MOBILE CRM

FACEBOOK GOOGLEANALYTICS

XML FEED

CHRONOQUIZ

WEBSITES LIVE REPORTING

MINI-SITES SSO(SINGLE SIGN-ON)

DISPLAY ADS DMP

PHOTOCONTEST

MEMORY POLL &VOTE

WRITINGCONTEST

VIDEOCONTEST

PERSONALITYTEST

AND MANY MORE

LIVE EXAMPLE

HOW TO USE GAMIFICATION & INTERACTIVE CAMPAIGNS TO COLLECT AND SEGMENT DATA ?

CREATE & PUBLISH INTERACTIVITIES

(WEB/BLOGS/FB/APPS)

QUALIFY YOUR FOOT TRAFFIC

COLLECT CONSISTENT & QUALITATIVE DATA

SEGMENT YOUR CRM PROFILES

GENERATE HIGH VOLUMES OF PARTICIPATION ON

YOUR INTERACTIVITIES

SEND DATA TO DMP & RETARGETING PLATFORMS

1

6

3

4

2

5

- FORMS & SSO- QUESTIONS- SOCIAL NETWORKS

1. LAUNCH INTERACTIVITIES


MORE THAN 40 TYPES OF CAMPAIGNS

QUIZ

INSTANTWIN

WRITINGCONTEST

ADVENT CALENDAR

CUMULATIVEQUIZ

LANDINGPAGE

VIDEOCONTEST

CHRONOQUIZ

PHOTOCONTEST

BATTLE

GUESS THEWORD

FORM

SURVEY

MEMORY

PERSONALITYTEST

PREDICTION

...

POLL &VOTE

SUDDENDEATH


1. to make your content more interactive

2. to promote your products & services

3. to bring traffic to your stores (online/offline)

4. to monetize with partners (media, retail...)

5. to increase loyalty

6. to recruit new prospects

7. to increase fans & followers on social networks

WHY LAUNCH INTERACTIVITIES ?

WEBSITE BLOG

NATIVE APP

FACEBOOK PAGE

AD NETWORK


ON VARIOUS CHANNELS


ANONYMOUS CAMPAIGNS

GAMES WITH IDENTIFICATION

(FORM, FACEBOOK CONNECT, SINGLE SIGN ON)






2. GENERATE HIGH VOLUME OF PARTICIPATIONS

SMARTCAMPAIGNS

VIRALITYMECHANISMS

ACTIVATION PRIZES


Play again

Extra points

Extra tie breaker

Surf on current events

Be consistent with your products

Think segmentation

Important driver of participation

Be consistent with your product

Paid

Owned

Earned

Media




3. COLLECT CONSISTENT & QUALITATIVE DATA


SMART FORMS


SINGLE SIGN-ON


QUESTIONS


SOCIAL NETWORKS

4. SEGMENT CRM PROFILES

CRM(EX: SELLIGENT)

EMAILING TOOLS

(EX: ACTITO)

MARKETINGAUTOMATION

FACEBOOK CUSTOM

AUDIENCE




THEMATICS(HOBBIES)

CRM



FACEBOOK CUSTOM AUDIENCE

5. SEND DATA TO DMP & RETARGETING PLATFORMS


DMP(SINGLE USER VIEW)

UNIQUEBROWSER

CREATESEGMENTS

HOBBIES, TRAVEL DESTINATIONS. . .MOBILE DEVICE

IPETC.


DMP(SINGLE USER VIEW)

CREATESEGMENTS

- ADAPTED CONTENT- TARGETED ADS

RETAILER IN HIGH TECH AND CULTURAL PRODUCTS

INTERACTIVITIES LAUNCHED :

• A vote for the best song of the year; • A battle between Apple and Samsung smartphones; • A personality test to know which sort of music lover you are; • An expert quiz on wine; • A memory game to match comics strips covers with authors; • A photo contest where participants can upload their most artistic picture; • A prediction for the next World Football Cup;

6. QUALIFY YOUR FOOT TRAFIC

6. QUALIFY YOUR FOOT TRAFIC

CRMDMP

UNIQUE CODE +QR CODE

DISCOUNT COUPON (BAR CODE)UNIQUE CODE (E-SHOPS)

INVITATION

INTERACTIVITY(WEB, FACEBOOK, MOBILE)

+ IDENTIFICATION

6. INCREASE YOUR FOOT TRAFFIC AND SALES

XHT45J2

6. INCREASE YOUR FOOT TRAFFIC AND SALES

THANK YOU!

Olivier SIMONIS, Co-Founder & Managing Director [email protected]

Internet

From gamification to data collection