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"Social + Gamification: Better User Experience, Better Engagement, Better Data" by Victor White, Senior Marketing Manager, Gigya.com(Boardroom A)Gamification works best when users can compete with their friends. As businesses look to gamify their web properties, ensuring that social rewards are tied to to users' social graphs is paramount to building sustained engagement. By seamlessly tying gamification with users' social identities, business can build a better user experience, leverage incredible customer insights, and drive valuable user behavior.
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Social + Gamification: Better User Experience, Better Engagement, Better Data
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Gigya’s Mission
Gigya’s mission is to socialize the rest of the web.
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Gigya: Social Infrastructure for Business
Gigya provides websites and apps with a complete social infrastructure.
Social Identity Management
Drive registrations & gain user insights
Social Plugins
Increase user engagement
Social GamificationReward users and
build loyalty
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Gigya Supports 1 Billion Unique Users Per Month
Gigya’s platform is trusted by 43% of the top 100 U.S. web properties according to comScore.
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Social Increases Traffic, Page Views, and Revenue
2-5 new visitors for content shared to social networks
90% increase in articles read from
socially referred users
2X increase in social referral traffic
40% increase in registrations with
Social Login
5X more likely to make a purchase with
Social Login
Gigya Implementations 2011
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Foursquare – Users Want to Compete with Friends
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Zynga – Users Want to Compete with Friends
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People are Bringing Their “Real” Identity Online
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Gamification Should be Social From the Ground Up
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Allow Competition within a User’s Social Graph
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Reward for Actions that Add Value to Your Business
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Create Feedback Loops that Encourage User Behaviors
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Value Runs Both Ways
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Insight on User Behaviors
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Example Use Case – Email Marketing
Profile Information
Name: Stephanie S
Email: [email protected]
Gender: Female
Birthday: 08/18/83
Location: New York, NY
Education: Stanford Graduate
Interest Graph
Interests: marathons, surf trips, web design, music festivals
Activities: running, surfing, soccer, camping, kayaking
Music: Run DMC, Black Eyed Peas, Foo Fighters, U2, Kanye West
Movies: Inception, The Shining, Jaws, Caddyshack, Seven
TV Shows: Parks and Recreation, The League, The Soup
Books: Steve Jobs, Hunger Games, Outliers
Social Graph
# of Friends: 222
# of Followers: 4,256
# of Connections: 500+
Achievements
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Port Data Into Marketing Platforms
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Thank You
Victor White
Email: [email protected]
Twitter: @victorwhite
Call us at: 650.353.7230 or email: [email protected]
