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FOODTRUCK RESEARCH HOW WE EAT AND HOW WE DO RESEARCH
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MACIEJ PŁONKA
UX CONSULTANT
EDISONDA
PARADIGM SHIFT :-)
BIG DATA
AGILE
MVP
https://www.experiencedynamics.com/services/usability-testing
http://www.tigergourmet.com/wp_cc/home/wine-bar-waiter-clean-glass-in-restaurant/
http://www.inyourpocket.com/krakow/Food-Truck-Square_133600v
https://www.experiencedynamics.com/services/usability-testing
http://uxblog.emc.com/2013/08/30/guerrilla-usability-testing-at-emc/
GUERILLA RESEARCH
EXPERT VS HUMBLE
https://www.flickr.com/photos/photo645a/3432768993/
http://www.lovefoodhatewaste.com/node/1756, http://cooking.stackexchange.com/questions/54802/can-spaghetti-noodles-replace-lo-mein-noodles
+
YOU DON’T NEED TO KNOW EVERYTHING
http://blog.sqlauthority.com/tag/sql-statistics/, http://www.upcindex.com/9780470185483
http://www.huffingtonpost.com/dr-boxer-wachler/give-thanks-for-your-eyes_b_6142554.html
http://abcnews.go.com/Lifestyle/years-off-ears-eartox/story?id=25128185
OBSERVE, LISTEN
BE CURIOUS
ETHNOGRAPHY
HOW DOES A USER ACT/WORK/SOLVE A PROBLEM?
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_01_new_new
_03_this_thisone
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_thisoneforsure
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ETHNOGRAPHY
1. Build trust - „I’m here to help”.
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ETHNOGRAPHY
1. Build trust - „I’m here to help”.
2. Be clear - „I’m not here to judge you”.
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ETHNOGRAPHY
1. Build trust - „I’m here to help”.
2. Be clear - „I’m not here to judge you”.
3. Blend in - either disappear or be one of them.
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ETHNOGRAPHY
1. Build trust - „I’m here to help”.
2. Be clear - „I’m not here to judge you”.
3. Blend in - either disappear or be one of them.
4. Observe - look for patterns and users’ own solutions
SOPHISTICATED VS SIMPLE
https://kennethtiongeats.wordpress.com/tag/andre-chiang/
https://overseawitholivia.wordpress.com/2014/01/20/beloved-brussels-belgium/
OFTENTIMES SIMPLE WORKS BEST
LOOK FOR SIMPLE TOOLS THAT ENABLE CONTACT
COOPERATIVE MOODBOARDING
HOW DOES A USER IMAGINE THE „LOOK AND FEEL”?
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COOPERATIVE MOODBOARDING
1. Think of the simplest artifact for user to express hers/his idea.
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COOPERATIVE MOODBOARDING
1. Think of the simplest artifact for user to express hers/his idea.
2. Assure one doesn’t require any skills to participate.
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COOPERATIVE MOODBOARDING
1. Think of the simplest artifact for user to express hers/his idea.
2. Assure one doesn’t require any skills to participate.
3. Assure it’s just an exercise.
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COOPERATIVE MOODBOARDING
1. Think of the simplest artifact for user to express hers/his idea.
2. Assure one doesn’t require any skills to participate.
3. Assure it’s just an exercise.
4. Let participants debate and discuss.
AUTHORITATIVE VS DEMOCRATIC
https://mgrochocki.wordpress.com/2013/07/20/kurt-scheller/
http://www.ebay.com/bhp/food-truck
ONE BECOMES AN EXPERT REGARDLESS OF TIME AND TOOLS..
..BUT BY SHOWING IT TO OTHERS.
http://www.progarmentusa.com/META-1963-Mens-Lab-Coat-p/1963.htm,
PROTOTYPING WORKSHOP
HOW DOES A USER VISUALIZE WEBSITE/SYSTEM/APP?
http://centerline.net/wp-content/uploads/2013/11/Template_Missions_Methods_Mindframes.pdf
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PROTOTYPING WORKSHOP
1. Rapid sketching „show-and-tell”.
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PROTOTYPING WORKSHOP
1. Rapid sketching „show-and-tell”.
2. Lo-fidelity.
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PROTOTYPING WORKSHOP
1. Rapid sketching „show-and-tell”.
2. Lo-fidelity.
3. Encourage progress by presentation.
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PROTOTYPING WORKSHOP
1. Rapid sketching „show-and-tell”.
2. Lo-fidelity.
3. Encourage progress by presentation.
4. Quantity over quality.
https://sustainableservice.wordpress.com/2013/06/22/why-work-with-a-service-designer/
https://sustainableservice.wordpress.com/2013/06/22/why-work-with-a-service-designer/
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PROTOTYPING WORKSHOP
1. Rapid sketching „show-and-tell”.
2. Lo-fidelity.
3. Encourage progress by presentation.
4. Quantity over quality.
http://techcrunch.com/2013/04/11/prototyping-app-pop-joins-avos-the-company-led-by-youtube-founders-chad-hurley-and-steve-chen/
HUMBLE, SIMPLE, DEMOCRATIC
“IN THE BEGINNER’S MIND THERE ARE MANY POSSIBILITIES, BUT IN THE EXPERT’S THERE ARE FEW”
