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Finding Customers - Dave Conklin

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Page 1: Finding Customers - Dave Conklin
Page 2: Finding Customers - Dave Conklin

Finding CustomersBy Having Them Find You First.

Page 3: Finding Customers - Dave Conklin
Page 4: Finding Customers - Dave Conklin

Can We Get Real For A Minute?

Page 5: Finding Customers - Dave Conklin

This Talks BIG Idea.

Start digital conversations with potential buyers by

creating something awesome and getting it in front of

them where they already are.

Get their permission to talk to them by giving them even

more in exchange for their contact information.

Always give more. People buy from people they

like and trust.

Page 6: Finding Customers - Dave Conklin

Let’s Talk Networking

Page 7: Finding Customers - Dave Conklin

OMG.Opportunity!

Page 8: Finding Customers - Dave Conklin

who?

what?

where?

when?

why?

how?

Page 9: Finding Customers - Dave Conklin
Page 10: Finding Customers - Dave Conklin

Some Social Media Statistics

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The Biggest

& Most Effective

Business Growth

Networking Event

EVER CREATED

Is In Your Office.

Page 12: Finding Customers - Dave Conklin

The Biggest

& Most Effective

Business Growth

Networking Event

EVER CREATED

Is In Your Living Room.

Page 13: Finding Customers - Dave Conklin

The Biggest

& Most Effective

Business Growth

Networking Event

EVER CREATED

Is In Your Local Cafe.

Page 14: Finding Customers - Dave Conklin

The Biggest

& Most Effective

Business Growth

Networking Event

EVER CREATED

Is In Your Computer.

Page 15: Finding Customers - Dave Conklin

The Biggest

& Most Effective

Business Growth

Networking Event

EVER CREATED

Is In Your Phone.

Page 16: Finding Customers - Dave Conklin

AFTER You Know Your Personas

Research What They Love

& Make it.

Page 17: Finding Customers - Dave Conklin

Making Great Stuff Isn’t About The

Green Backs.

Content For The Linkerati

vs.

Content For Customers

Page 18: Finding Customers - Dave Conklin

Make Stuff Your Personas LoveHow Do I Know?

Page 19: Finding Customers - Dave Conklin

HelloFlo

Page 20: Finding Customers - Dave Conklin

AARP

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VW AD?

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Blogs are designed to create a community

around this amazing content you’re going to

develop.

Stop crapping on your blogs – creating

simply to create.

(But this talk isn’t about Content)

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The Sites Your Customers Love.

https://www.quantcast.com/planner#&sc=1&mr=100000&rs2=-1

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The Sites Your Customers Love.

http://www.semrush.com/info/jobapplicationcenter.com+(by+organic_organic)

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Opportunities With Those Sites:

Paid Display Ads |

Be A Guest Writer |

PR (Mentions In Contact) – Build Relationships |

Email List Partnership (Affiliate) |

Forum Participation |

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Relationship Note:

Don’t Go For “One Off” Mentions – Create

Relationships that will get you talked about over and

over.

Page 27: Finding Customers - Dave Conklin
Page 28: Finding Customers - Dave Conklin

Seeding Social

MediaWhen you want to push

something in social media, make

sure you get someone with

authority to seed it first to gain

traction. The more the better.

BuzzSumo | Followerwonk

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Reference USA

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Affiliate

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Get The Lead!

Offer MORE Value in exchange for an email.

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Build MORE Value

Page 33: Finding Customers - Dave Conklin