Exploring experimental email code Mark Robbins Senior Front End Web and Email Developer The Learning People @M_J_Robbins emailcodegeek.com

What were going to look at What is experimental email code? How to approach it Why you should be playing with it What Im currently doing

What is experimental email code? Its not 1998!

What is experimental email code? Responsive email CSS animation Embedded video SVG images SVG animation Interactive emails and more... Code like its 2014

How to approach experimental email code Subscribe to newsletters and blogs Dont just look at email Think how to exploit every trick you find Dont limit your ideas to what is possible If it aint broke, optimise it Research

How to approach experimental email code Screenshot aggregators Emulators DIY live testing suite Send it internally Share it and collaborate Test

How to approach experimental email code Finding a fallback for SVG images

How to approach experimental email code If youre not failing, youre not pushing the boundaries hard enough Fail

Why you should be playing with email code Progressive enhancement If you book them, they will come spirit of Jim Morrison

1. Its cool 2. Your competitors are/arent doing it 3. It will improve engagement 4. Your boss is the only person using Lotus notes 5. x% of people will see this 6. That x% are better customers 7. Mobile click through rates are low 8. It works Justifying it to the boss

What am I working on? Interactive in email games

What am I working on?

What am I working on? ThWack-a-Vole Selected hidden radio buttons Buttons are triggered by tags When button 3 is selected you see the for button 2 and 4 Moved with a 10 step animation which is reversed, switched and sped up

What am I working on? Interactive in email games goo.gl/PxnVUs

Mark Robbins @M_J_Robbins Thanks