Exploring experimental email code Mark Robbins Senior Front End
Web and Email Developer The Learning People @M_J_Robbins
emailcodegeek.com
What were going to look at What is experimental email code? How
to approach it Why you should be playing with it What Im currently
doing
What is experimental email code? Its not 1998!
What is experimental email code? Responsive email CSS animation
Embedded video SVG images SVG animation Interactive emails and
more... Code like its 2014
How to approach experimental email code Subscribe to
newsletters and blogs Dont just look at email Think how to exploit
every trick you find Dont limit your ideas to what is possible If
it aint broke, optimise it Research
How to approach experimental email code Screenshot aggregators
Emulators DIY live testing suite Send it internally Share it and
collaborate Test
How to approach experimental email code Finding a fallback for
SVG images
How to approach experimental email code If youre not failing,
youre not pushing the boundaries hard enough Fail
Why you should be playing with email code Progressive
enhancement If you book them, they will come spirit of Jim
Morrison
1. Its cool 2. Your competitors are/arent doing it 3. It will
improve engagement 4. Your boss is the only person using Lotus
notes 5. x% of people will see this 6. That x% are better customers
7. Mobile click through rates are low 8. It works Justifying it to
the boss
What am I working on? Interactive in email games
What am I working on?
What am I working on? ThWack-a-Vole Selected hidden radio
buttons Buttons are triggered by tags When button 3 is selected you
see the for button 2 and 4 Moved with a 10 step animation which is
reversed, switched and sped up
What am I working on? Interactive in email games
goo.gl/PxnVUs