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Developer Marketing for technical buyers
Servan Huegen Co-founder, Operations, Agile Coach @ Node1
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SubjectsCommunity Marketing
Developer Q/A
Code Management
Open Source vs Closed Source
Security
Developer Adoption
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WHYDeveloper Marketing?
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… Managers Developers
your software…
USE DON’T
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Do you know how an initial connection can be made
with the developer community in an easy way?
Developer Community Marketing
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You can furthermore build strong advocates for your product by recognising key influencers and
engaging actively on (developer) blogs.
In addition, by moderating daily, real feedback from developers can be captured and used for
improvement of the open source SDK’s, code
snippets and support documentation.
Sure! By placing the code in open repositories and seeding the communities with starter and
advanced questions and by actively answering
question from the community.
Is your PI easy to set up and use by developers?
API
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The 3:30:3 rule*Make sure that it does not take a developer more than:
3seconds
…to understand what your API does
30seconds
…to find the correct endpoint
3minutes
…to start consuming it
* quote by Ori Pekelman
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Developer Centric Marketing
Easy Integration
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Community Moderation Spread the Word
+ =
Establish Community
Establish a presence in the open source…
… and go where
developers are.
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Understand Developer Motivation
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Coverage Ease of use Attractive fees
Popularity
Cutting Edge
OptionsSupport Community
Performance
Developer
Developer Q/AStackoverflow serves as a platform for users to ask and answer questions.
Features questions and answers on a wide range of topics in computer programming.
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Code ManagementGithub is the most popular code repository site for open source projects.
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Open SourceOpen source refers to a computer program in which the source code is available to the general public for use and or modification from its original design.
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Open Source
Open source code is typically created as a collaborative effort in which programmers improve upon the code and share the changes within the community.
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Volunteer
Volunteer
Volunteer
VolunteerVolunteer
Open Source Closed Source
Free to use, BSD* 2-Clause LicenseOnly customers and merchants
of the company
By all contributors and reviewers
in the communitySecurity Only the authorised developers
By all contributors and reviewers
in de communityContribution
By the company developers
and /or partners
Open Source vs Closed Source
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* Berkley Software Distribution
Open Source Closed SourceModeration in GitHub
and developers communities
where experiences
and learning are shared
Easy to useThrough customer service and
implementation managers
Public references and open repositories like GitHub
Easy to findNeed a login to screened off area
GitHub Versioning GitHub, SVN, Git
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Authorized Developers Only
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API keys oAuth2
API Policies (rate limits, contracts)
Traffic monitoring
Developer Adoption• Promote a well designed ‘awesome’ API
• Demo easy integration examples for different
programming languages
• Provide clear and easy to understand online documentation
• Community QA: share knowledge, actively
engage developer audience
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WANT
NEED
Developer Adoption
• Living content: regularly refresh content
• Provide (mobile) SDKs for popular languages
• Create libraries for (micro) communities
• Provide code samples for different use cases
• Track developer activity: know your audience
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NEED
WANT
NEED
Node1 API Portal
Simple and easy to use APIs that let you focus on building great products.
Build for Developers
Get Started Explore
Thank you!Don’t hesitate to contact me if you have any questions.
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Servan Huegen Co-founder, Operations, Agile Coach @ Node1
+31 615 028 768
