Email Marketing

Categories of Buyers

•RetailRetail•Lease OptionLease Option•LandlordLandlord•RehabberRehabber•Cash BuyersCash Buyers

Building a Relationship with

Your Email List

Building a Relationship with Your Email List

•Local real estate news - 1 to 2 articlesLocal real estate news - 1 to 2 articles•National real estate news - 1 to 2 articlesNational real estate news - 1 to 2 articles•Real estate tips - 1 to 2 articlesReal estate tips - 1 to 2 articles•Business tips - 1 to 2 articlesBusiness tips - 1 to 2 articles•Educational cornerEducational corner•Company newsCompany news•Property updatesProperty updates

Email NewsletterEmail Newsletter

Weekly Email Communication

Weekly Email Communication

•Properties for saleProperties for sale•Excellent blog posts you made (1-2 a month)Excellent blog posts you made (1-2 a month)•Newsletter releaseNewsletter release•Educational contentEducational content

Email Formula - 1x a weekEmail Formula - 1x a week

Getting People to Pay Attention to Your

Emails

Getting people to pay attention to your emails

Email Copywriting FormulaEmail Copywriting Formula

•Provide serious valueProvide serious value•Don’t be boring - create an edge & personalityDon’t be boring - create an edge & personality•Be real & entertainingBe real & entertaining•Keep people on their toesKeep people on their toes

Marketing a Wholesale Deal

Marketing a Wholesale Deal

•Compelling subject lineCompelling subject line•Partial details and Partial details and

curiositycuriosity

•Terms of the DealTerms of the Deal•Pictures of the propertyPictures of the property•Video of the propertyVideo of the property•Comps - PDFComps - PDF•Pictures/Video of 3 compsPictures/Video of 3 comps•Repair Estimate - PDFRepair Estimate - PDF•Profit Calculator - PDFProfit Calculator - PDF

EmailEmailWordpress Blog Wordpress Blog

PostPost

FacebookFacebook

TwitterTwitter

•Personal profile postPersonal profile post•Business page postBusiness page post

•TweetTweet

Email Tips

Email Tips

Email TipsEmail Tips

•When someone buys quickly - update the listWhen someone buys quickly - update the list•When someone makes money - update the listWhen someone makes money - update the list•Education is HUGE!Education is HUGE!• Incorporate Facebook & TwitterIncorporate Facebook & Twitter•Survey your list - seek informationSurvey your list - seek information

How We Make Money

WholesalingWholesaling& Rehabbing & Rehabbing

PropertiesProperties(Core (Core

Business)Business)

Multi-Family Multi-Family Rental PropertiesRental Properties

Single Family Rental Properties

Lending

WholesalingBulk REO’s

RealtorReferrals

Hard MoneyLender Referrals

Real Estate Educational

Income

Loan ModificationReferral Income

Loan Referrals

Credit RepairIncome

Seller Leads

Seller Leads

Loan referrals to Mortgage Brokers Title Company referrals Attorney referrals Moving company affiliate income Junk removal affiliate income

Listing referrals to Realtors Loan modification affiliate income

Buyer Leads

Buyer Leads

Loan referrals to mortgage brokers Buyer referrals to mortgage brokers Insurance referrals Contractor referrals Home warranty affiliate income

National properties we provide for sale Real estate educational affiliate income Credit repair affiliate income Hard money loan affiliate income

Lead Capture Website

Video Ad

Cash Buyer Letter

Lead Survey

Database

Lead Survey

Lead Survey

Database

National Homes for Sale

Credit Repair Campaign

Real Estate Products

Realtor Referral Campaign

Real Estate Products Campaigns

Credit Repair Email Campaign

Hard Money Lender Referral Campaign

Realtor Referral Campaign

= $1500 per closed listing/purchase

= $250 per credit repair sign up

= $1000 - $2000 per loan

= $1,000 to $10,000 a month