Comparison Of Old And New Techniques Of SEO

What is SEO?

Search engine optimization is a process which helps you OPTIMIZE your website for better

performance on search engines.

Aim of SEO

Components of SEO

Two main components of

SEO

On-page SEO Off-page SEO

How SEO has Evolved?

Brief History of SEO(1991-2002)

• World’s First Web Site Launch.• Yahoo Launch.• Google Launch.

• Google Measuring Standard. • Page Rank.

• Page Rank – Hunger.• Birth Of Black Hat Seo.

(2003-2005)

• Google launch “AdSense”.

• In 2004, Rand FishKin launches SEOMOZ.

• In 2005, Google releases the no follow tag.

• Google launches Google Analytics.

(2006-2009)

• In 2006, Google announces that BMW is banned for using a tactic called “Cloaking”.

• In 2006, XML sitemaps launches.• In 2008, Google Suggest launches.

• In 2009, Google gets search results form social networks.

• Google Caffeine update.

(2010-2012)

• Forcing brands to earn rankings through quality, user-focused content or face penalties in search.

• Major penalties was enforced on: J.C PenneyDecoreEyesOverstock

• Google Launches Panda. • 2012, Google Releases Penguin.

(2013-Present)

• Personalization vs Privacy.• In 2013, SEOMOZ rebrands to MOZ.• Mobile Optimized websites.

• Local search

(2016-Future)

• Users want search results with minimal efforts.• Video content will overtake written content.• Mobile optimization will become more important

than desktop optimization.

• Google new techniques for SERs.• Social Content Will be More Readily Indexed.• App Indexing. (Blurred lines between web and

app)• Competition between platforms not search

engines.• The rise of interactive content.

Link Building vs Link Earning

GOAL

LINK BUILDING

KEYWORDS

CONTENT

DESIGN

New Techniques

• Broken link building.• Copy Adwords Ads to Make Killer Title and

Description Tags.• Send Juice to Pages Sitting on Page 2 or 3.• Write Mini Blog Posts for YouTube Descriptions

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References• htp://searchenginewatch.com/sew/opinion/2439923/11t-biggest-seo-trends-

and-events-of-2015• http://searchengineland.com/evolution-seo-trends-25-years-223424• http://www.marketingprofs.com/articles/2015/28941/five-buzzworthy-seo-

trends-you-must-know-about-for-2016• http://www.marketingprofs.com/charts/2015/28346/four-important-seo-

trends-for-2015• http://searchengineland.com/library/channel/seo• http://www.business2community.com/seo/10-seo-trends-2016-01351556• http://neilpatel.com/2015/11/05/6-seo-trends-that-will-sustain-your-search-

rankings-and-organic-traffic/• http://www.slideshare.net/HubSpot/hub-spot-historyofseocoffeetips• http://backlinko.com/seo-techniques

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