6 REMARKABLE TECHNIQUES THAT YOU CAN DISCOVER FROM EVERY SERP

Discussed By: Allan S. Guese

Why Google SERP is your friend?

This is where Google displays what it prefers to return in search results

You can nearly decode the algorithm just by observing

See the most accepted page title pattern

Relevant content that corresponds to the query is available at a glance

Get a hint on how to outrank your competitor

6 Remarkable Techniques that You Can Discover from Every SERP

1. Identify the presence of the keyword or query string in the title

2. Pay attention to the significance of keywords in URL

3. Understand what kind of results are favored in search results

4. Observe how keywords are distributed in title, description, and content

5. Know whether sites are using structured data or not

6. Get a feel for the descriptions

1. IDENTIFY THE PRESENCE OF KEYWORDS OR QUERY STRING IN THE TITLE

Identify the Presence of Keywords in the Title

• If your competitor is outranking you, this is where you’ll find how the title has functioned into their ranking

• Compare how your competitors associate the terms in the title

• Keywords in title are important but not necessarily trump all factors

2. PAY ATTENTION TO THE SIGNIFICANCE OF KEYWORDS IN URL

Significance of Keywords in URL

Does your competitor have keywords in the URL?

Does your URL lack keywords in the URL?

• If both answer is Yes, you’ve found an area that you missed

• Create a page that associates the keyword you are targeting

• Keywords in URL does have an effect in SEO

Significance of Keywords in URL

See in this search term sample:

“video ad monetization platform”

3. UNDERSTAND WHAT KIND OF RESULTS ARE FAVORED IN SEARCH RESULTS

Results that Are Favored in Search Results

• Find out what contents are ranking best

• You’ll get a hint of the content that you need to generate

• See how your competitor used that content to their advantage

Results that Are Favored in Search Results

• See the favored content for the term “outrank your competitor in google”

4. OBSERVE HOW KEYWORDS ARE DISTRIBUTED IN TITLE AND DESCRIPTION

How Keywords are Distributed in Title and Description

• Most times, Google doesn’t display your chosen long-tail keyword

• Every part of the keyword is distributed, swapped, and synonymized within the metadata

• You’ll get a grasp on how to create the most effective metadata when you’re familiar with the SERPs.

How Keywords are Distributed in Title and Description

• Parts of the keyword are distributed within the metadata

5. KNOW WHETHER SITES ARE USING STRUCTURED DATA OR NOT

Know Whether Sites are Using Structured Data or Not

• Get an opportunity to see if your competitor is using structured data

• According to studies in 2014, pages with schema markup rank higher in search results and not many sites have this integrated.

• But must not overdo it if your using it in your homepage. Google recommends against the use of rich snippets on the homepage

Know Whether Sites are Using Structured Data or Not

• Search term: “hotels in baguio”

6. GET A FEEL FOR THE DESCRIPTIONS

Get a Feel for the Descriptions

• Descriptions have a huge impact in SEO

• They affect Clickthroughs

• Clickthroughs affect search results

• Google uses Clickthrough rate to rank sites in the SERPs

Get a Feel for the Descriptions

• This result shows the effect of descriptions in SERP

• Search term: “apartments in colorado springs colorado”

@AllanGuese