The future opportunities on the mobile health market

The mobile Health corresponds to all services related directly or indirectly to the health, permanently available via a mobile device connected to a network. The global market for mobile health is 2.4 billion in 2013 and expected to reach $ 26.5 billion in 2017, Europe will represent $ 6.9 billion , Asia-Pacific $6.8 billion and $ 6.5 billion in North American.

The configuration of the mobile health industry, offer to pharmaceutical companies many opportunities and challenges.

We can clearly identify four main challenges:

Mobile health also offers many opportunities for pharmaceutical companies

1. Pharmaceutical companies will be closer to patients and will understand the needs, expectations and will be able to produce Blockbusters.

2. It is an opportunity for pharmaceutical companies to improve their image through the development of application which help patients.

3. This revolution may allow pharmaceutical companies to become key players in the prevention of diseases

4. MHealth will become a new level of growth (Turnover)

Figure1: Main opportunities

Pategou Joseph, International Strategy And Influence