Upload
dean-donaldson
View
3.110
Download
2
Tags:
Embed Size (px)
DESCRIPTION
Mobile now and next for AdTech Tokyo 2011
Citation preview
© 2010 MediaMind Technologies Inc. | All rights reserved
>DRIVING MOBILE OPPORTUNITY GLOBALLY\\ THE CHALLENGES AND OPPORTUNITIES OF EMBRACING MOBILE MARKETING \\
> DEAN DONALDSON\\ GLOBAL DIRECTOR OF MEDIA INNOVATION
OPPORTUNITIES \\
<< CHALLENGES
© 2011 MediaMind. A division of DG
@deandonaldsonTuesday, 25 October 11
© 2011 MediaMind. A division of DG
It’s Sunny
Tuesday, 25 October 11
© 2011 MediaMind. A division of DG
It’s Rainy
Tuesday, 25 October 11
© 2011 MediaMind. A division of DG
It’s Snowy
Tuesday, 25 October 11
© 2011 MediaMind. A division of DG
It’s Ringing!
Tuesday, 25 October 11
© 2011 MediaMind. A division of DG
more peoplein japan now
surf the webfrom a mobile phone
than from a PCI-Igma
Tuesday, 25 October 11
© 2010 MediaMind Technologies Inc. | All rights reserved© 2010 MediaMind Technologies Inc | All rights reserved
Internet = 6 Petabytes6Eb6 Exabytes = 6M Terabytes
1,000 x WHOLE INTERNET
GLOBAL MOBILE DATA
Tuesday, 25 October 11
© 2011 MediaMind. A division of DG
2010 US Ad Spend in $Bn
0
23
45
68
90
1
3
26
50
70
84
MobileOnline
TV
MobileOnline
TV
x3
x2
x1.2
2010
2015
Tuesday, 25 October 11
© 2011 MediaMind. A division of DG
2010 US Ad Spend in $Bn
0
23
45
68
90
1
3
26
50
70
84
MobileOnline
TV
MobileOnline
TV
$500bn2010
2015
Tuesday, 25 October 11
0
150
300
450
600
2010
2015
370
382
© 2011 MediaMind. A division of DG
Global Ad Economy (Millions)
Digital Non-Digital
130 196
Tuesday, 25 October 11
0
150
300
450
600
2010
2015
370
382
© 2011 MediaMind. A division of DG
Global Ad Economy (Millions)
Digital Non-Digital
130 1961/3Tuesday, 25 October 11
© 2011 MediaMind. A division of DG
Consumer Replacement
mobile: 12-18 monthslaptop: 3-4 yearstelevision: 7-10 years
6 monthsTuesday, 25 October 11
© 2011 MediaMind. A division of DG
500 millionsmartphones a year are
going to be sold over timeSteve Balmer
Tuesday, 25 October 11
© 2011 MediaMind. A division of DG
2xas TV | as PC
Tuesday, 25 October 11
© 2011 MediaMind. A division of DG
6xpenetration
Tuesday, 25 October 11
© 2011 MediaMind. A division of DG
Cross Channel Campaign
Tuesday, 25 October 11
© 2011 MediaMind. A division of DG
Evenings are most
effectivefor mobile advertising
Fact #1
Tuesday, 25 October 11
© 2011 MediaMind. A division of DG
appleTRUMPS
android
Fact #2
Tuesday, 25 October 11
© 2011 MediaMind. A division of DG
more
clicksthan your PC
Fact #3 CTR
Tuesday, 25 October 11
© 2011 MediaMind. A division of DG
Tuesday, 25 October 11
© 2011 MediaMind. A division of DG
Tuesday, 25 October 11
© 2011 MediaMind. A division of DG
Tuesday, 25 October 11
© 2011 MediaMind. A division of DG
Tuesday, 25 October 11
© 2011 MediaMind. A division of DG
<10%Tuesday, 25 October 11
© 2011 MediaMind. A division of DG
`
Furthermore, when taking Rich
Media metrics Dwell Rate, Dwell Time and CTR into
account, unit size
remains a poor
predictor of
performance.
Tuesday, 25 October 11
© 2011 MediaMind. A division of DG
Location, Location
Location!
Tuesday, 25 October 11
© 2011 MediaMind. A division of DG
data showsconsumers engage with ads in
desktopapplications for longer
Tuesday, 25 October 11
© 2011 MediaMind. A division of DG
Impact:
changing the train of
thoughtTuesday, 25 October 11
© 2010 MediaMind Technologies Inc. | All rights reserved
Personal Web
Tuesday, 25 October 11
© 2010 MediaMind Technologies Inc. | All rights reserved
Personal Web
60/40Tuesday, 25 October 11
© 2010 MediaMind Technologies Inc. | All rights reserved
Personal Web
60/40Tuesday, 25 October 11
© 2010 MediaMind Technologies Inc. | All rights reserved
Social Interaction
50%© 2010 MediaMind Technologies Inc | All rights reserved
Tuesday, 25 October 11
© 2010 MediaMind Technologies Inc. | All rights reserved
Social Interaction
80%© 2010 MediaMind Technologies Inc | All rights reserved
Tuesday, 25 October 11
© 2010 MediaMind Technologies Inc. | All rights reserved
Social Interaction
100%© 2010 MediaMind Technologies Inc | All rights reserved
Tuesday, 25 October 11
© 2011 MediaMind. A division of DG
Evolution
content + apps + adsTuesday, 25 October 11
© 2011 MediaMind. A division of DG
Tuesday, 25 October 11
© 2010 MediaMind Technologies Inc. | All rights reserved
Media migration
‣Personal TVVOD across multiple devices
Locations tailored to individual
‣Web TVComputer as interactive TV set
User generated content
‣Digital TVTV set as display device
High Definition architecture
‣Analogue TV Centralized, passive, limited choice
Single location viewing
2010
1980
© 2010 MediaMind Technologies Inc | All rights reserved
Tuesday, 25 October 11
© 2011 MediaMind. A division of DG
$264m2015 Global Mobile TV
Tuesday, 25 October 11
© 2011 MediaMind. A division of DG
Tuesday, 25 October 11
© 2011 MediaMind. A division of DG
Tuesday, 25 October 11
© 2010 MediaMind Technologies Inc. | All rights reserved© 2010 MediaMind Technologies Inc. | All rights reserved
Tuesday, 25 October 11
© 2011 MediaMind. A division of DG
beyond thebrowser
Tuesday, 25 October 11
© 2011 MediaMind. A division of DG
Tuesday, 25 October 11
© 2011 MediaMind. A division of DG
60/40Tuesday, 25 October 11
© 2010 MediaMind Technologies Inc. | All rights reserved
€£$Tuesday, 25 October 11
© 2010 MediaMind Technologies Inc. | All rights reserved
60%v.5%
Tuesday, 25 October 11
© 2010 MediaMind Technologies Inc. | All rights reserved
apps
Tuesday, 25 October 11
© 2010 MediaMind Technologies Inc. | All rights reserved
HTML5
Tuesday, 25 October 11
© 2011 MediaMind. A division of DG
2015 eReader user base
= daily readership of newspapers + people who buy books
combined
Tuesday, 25 October 11
© 2010 MediaMind Technologies Inc. | All rights reserved
2016
ePaper $1
© 2010 MediaMind Technologies Inc | All rights reserved
Tuesday, 25 October 11
© 2011 MediaMind. A division of DG
First ‘Gamified’ HTML5 Rich Media ad
2011 MOBi award for best iPad/Tablet ad
Tuesday, 25 October 11
© 2010 MediaMind Technologies Inc. | All rights reserved© 2008 Eyeblaster. All rights reserved
50%of under 15’s by 2015 will all use
touchscreens
Tuesday, 25 October 11
© 2010 MediaMind Technologies Inc. | All rights reserved© 2010 MediaMind Technologies Inc | All rights reserved
Tuesday, 25 October 11
© 2010 MediaMind Technologies Inc. | All rights reserved
amazoncompareinstantly
© 2010 MediaMind Technologies Inc | All rights reserved
Tuesday, 25 October 11
© 2010 MediaMind Technologies Inc. | All rights reserved© 2010 MediaMind Technologies Inc | All rights reserved
Tuesday, 25 October 11
© 2010 MediaMind Technologies Inc. | All rights reserved
Tuesday, 25 October 11
© 2010 MediaMind Technologies Inc. | All rights reserved
Air Tagging
Tuesday, 25 October 11
© 2010 MediaMind Technologies Inc. | All rights reserved
visualization of search© 2010 MediaMind Technologies Inc | All rights reserved
Tuesday, 25 October 11
“”
© 2011 MediaMind. A division of DG
2017How may I help you,
human?
Tuesday, 25 October 11
© 2010 MediaMind Technologies Inc. | All rights reserved
identifiablepersonally
© 2010 MediaMind Technologies Inc. | All rights reserved
Tuesday, 25 October 11
© 2010 MediaMind Technologies Inc. | All rights reserved
Tuesday, 25 October 11
© 2010 MediaMind Technologies Inc. | All rights reserved© 2010 MediaMind Technologies Inc | All rights reserved
Tuesday, 25 October 11
© 2010 MediaMind Technologies Inc. | All rights reserved© 2010 MediaMind Technologies Inc | All rights reserved
systempayment
2015Tuesday, 25 October 11
© 2010 MediaMind Technologies Inc. | All rights reserved© 2010 MediaMind Technologies Inc | All rights reserved
$$$Tuesday, 25 October 11
© 2010 MediaMind Technologies Inc. | All rights reserved
Sensory surround
((((© 2010 MediaMind Technologies Inc | All rights reserved
Tuesday, 25 October 11
© 2010 MediaMind Technologies Inc. | All rights reserved
Smart Appliances
© 2010 MediaMind Technologies Inc | All rights reserved
Tuesday, 25 October 11
© 2010 MediaMind Technologies Inc. | All rights reserved
∞=1© 2010 MediaMind Technologies Inc | All rights reserved
Tuesday, 25 October 11
© 2010 MediaMind Technologies Inc. | All rights reserved
1=1© 2010 MediaMind Technologies Inc | All rights reserved
Tuesday, 25 October 11
© 2010 MediaMind Technologies Inc. | All rights reserved© 2010 MediaMind Technologies Inc | All rights reserved
Tuesday, 25 October 11
© 2010 MediaMind Technologies Inc. | All rights reserved© 2010 MediaMind Technologies Inc | All rights reserved
Tuesday, 25 October 11
© 2010 MediaMind Technologies Inc. | All rights reserved
∞1={ ubiquitous computing (ubicomp) }
© 2010 MediaMind Technologies Inc | All rights reserved
Tuesday, 25 October 11
© 2010 MediaMind Technologies Inc. | All rights reserved
Smart Tags
RFID© 2010 MediaMind Technologies Inc | All rights reserved
Tuesday, 25 October 11
© 2010 MediaMind Technologies Inc. | All rights reserved
20121 TRILLION
Tuesday, 25 October 11
© 2010 MediaMind Technologies Inc. | All rights reserved
Tuesday, 25 October 11
© 2010 MediaMind Technologies Inc. | All rights reserved
Tuesday, 25 October 11
© 2010 MediaMind Technologies Inc. | All rights reserved© 2010 MediaMind Technologies Inc | All rights reserved
Tuesday, 25 October 11
© 2010 MediaMind Technologies Inc. | All rights reserved© 2010 MediaMind Technologies Inc | All rights reserved
Tuesday, 25 October 11
© 2010 MediaMind Technologies Inc. | All rights reserved
Science Fiction or Fact?
Tuesday, 25 October 11
© 2010 MediaMind Technologies Inc. | All rights reserved
Science Fiction or Fact?
• Chips linked to InternetActive up to 500m radius
• Wave-and-Pay + GPS
Tuesday, 25 October 11
© 2010 MediaMind Technologies Inc. | All rights reserved
Science Fiction or Fact?
• Chips linked to InternetActive up to 500m radius
• Wave-and-Pay + GPS
Personal Identification Device (PID)
= targeted ads
Tuesday, 25 October 11
© 2010 MediaMind Technologies Inc. | All rights reserved
Tuesday, 25 October 11
© 2010 MediaMind Technologies Inc. | All rights reserved
Tuesday, 25 October 11
© 2010 MediaMind Technologies Inc. | All rights reserved
Toshiba
© 2010 MediaMind Technologies Inc | All rights reserved
Tuesday, 25 October 11
© 2010 MediaMind Technologies Inc. | All rights reserved
[data]© 2010 MediaMind Technologies Inc | All rights reserved
Tuesday, 25 October 11
3?screens
© 2011 MediaMind. A division of DG
Tuesday, 25 October 11
© 2011 MediaMind. A division of DG
Tuesday, 25 October 11
© 2011 MediaMind. A division of DG
Going to ‘the Flicks’
Tuesday, 25 October 11
© 2011 MediaMind. A division of DG
Power of XBox in the palm of your hand
Tuesday, 25 October 11
© 2011 MediaMind. A division of DG
reinventing the remote control
Tuesday, 25 October 11
© 2010 MediaMind Technologies Inc. | All rights reserved© 2008 Eyeblaster. All rights reserved
2ndmost looked at screen in home
is the mobile
Tuesday, 25 October 11
© 2011 MediaMind. A division of DG
Tuesday, 25 October 11
© 2011 MediaMind. A division of DG
Tuesday, 25 October 11
© 2011 MediaMind. A division of DG
Online. Mobile. Out of Home.
Tuesday, 25 October 11
www.mediamind.com
© 2011 MediaMind. A division of DG
917.640.3095
@deandonaldson
@mediamind@dgitnetwork
thank you!
Tuesday, 25 October 11