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Page 1: The Disturbing Truth- Milk, Sugar and Chocolates
Page 2: The Disturbing Truth- Milk, Sugar and Chocolates

Editor: Arshia Yasmin Joint Editor: Muhammad Iqbal Noor Khan Creative Director: Fahad Hussain Production Kamran Hussain Publisher: The Writerz

For more information about our products, contact us at:

www.thewriterz.com

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at: http://www.thewriterz.com

Page 3: The Disturbing Truth- Milk, Sugar and Chocolates

ABOUT THE AUTHOR

Irfan Iftekhar grew up in Calcutta and lives in

Karachi. He served DDB Needham Worldwide in Pakistan as

Creative and Copy Head for a decade, after which he joined

Meraj Media LLC, Media City Dubai as a Sub-editor for their

news magazine published simultaneously from UAE and

Netherland. He also produced and directed various television

commercials for various consumer products, in both India and

Pakistan. Now a Freelancer, he writes newspaper columns, and

research papers. He has authored almost two hundred

research papers on Health, Clinical pharmacology, Nursing

care, Biological sciences, Herbal and Ayurvedic Medicines. In

addition to writing, he occasionally serves as a consultant.

Page 4: The Disturbing Truth- Milk, Sugar and Chocolates

ACKNOWLEDGMENTS

Any book requires the coordinated effort people and I salute everyone who has worked so diligently to ensure the quality of this book.

My heartfelt thanks to Arshia Yasmin and Fahad Hussain for their valuable contributions. I appreciate Arshia Yasmin's research assistance. Special thanks to Muhammad Iqbal Noor Khan for his insightful assistance in editorial works, Nadia Fahad, Gulnashin Asad and Hena Bilal for their revision of the book. A thousand thanks you to Salahuddin Ayubi and Asad Hussain for their careful attention to manuscript preparation. My special thanks to Fahad Hussain for countless creative contributions, and for creatively designing the pages and also to Kamran Hussain for stepping in with enthusiasm and giving suggestions and efficient reviews and proof-reading.

I am especially grateful to my Wife Yasmin for her continued patience and support. I also thank our many reviewers for their comments to this edition.

Page 5: The Disturbing Truth- Milk, Sugar and Chocolates

CONTENTS

PAGE 11 An Overview of Nutrition

PAGE 12 Nutrition is about Life

PAGE 13 How Nutrition Sustains Your Body

PAGE 14 An Overview of Milk

PAGE 15 Different Types of Milk

PAGE 19 Milk and Confusion

PAGE 22 Establishing Recommendations

PAGE 23 Most of the Dairy Cows Never See a Blade of Grass

PAGE 24 Cows Are Not Suited To a Diet of Artificial Fodder

PAGE 25 Monsanto’s Recombinant Bovine Growth Hormone

PAGE 27 Asia is No Different

PAGE 28 Monsanto, corporation brought Agent Orange

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PAGE 29 An Overview of Sugar

PAGE 31 Early Refining in Europe

PAGE 32 The Caribbean

PAGE 35 World Sugar Production

PAGE 37 Types of Sugar

PAGE 40 The ugly side of sugar

PAGE 42 Sugar Used Big Tobacco-style Tactics

PAGE 44 Diseases of Metabolic Syndrome

PAGE 46 Diseases Caused by White Sugar

PAGE 51 Sugar and Arthritis

PAGE 52 Sugar and Your Heart

PAGE 56 Refined Sugar or Slow Death

PAGE 62 Sugar-cane and Sugar- the Good and the Ugly

Page 7: The Disturbing Truth- Milk, Sugar and Chocolates

PAGE 63 Added Sugar- a new phenomenon

PAGE 64 Sugar Industry - the all powerful

PAGE 65 Other Names They Gave to Sugar

PAGE 66 Chocolates

PAGE 67 Ancient Mayans and Chocolates

PAGE 69 Consumption Trends

PAGE 70 Chocolate Timeline

PAGE 71 Chocolates’ Myth Buster

PAGE 73 Found Guilty

PAGE 75 $135 billion in Restitution

PAGE 76 Do Not Fall in Love

PAGE 78 American Chemical Society

PAGE 79 Death by Chocolate

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PAGE 81 Sugar Content of Common Food Products

PAGE 83 Luring Customers

PAGE 84 News Media often misleads

PAGE 85 News is Irrelevant

PAGE 85 News Has No Explanatory Power

PAGE 86 News is Toxic to Your Body

PAGE 86 News Disrupts Your Concentration

PAGE 87 News Makes Us Passive

PAGE 87 News Junkies Cannot Create

PAGE 87 Never Told Truths

PAGE 90 Eat Less Sugar- Live Longer

PAGE 93 Elf Story

PAGE 95 Last Words

PAGE 96 Bibliography

Page 9: The Disturbing Truth- Milk, Sugar and Chocolates

MILK, SUGAR AND CHOCOLATES

Author

IRFAN IFTEKHAR

Page 10: The Disturbing Truth- Milk, Sugar and Chocolates

Nutrition is a science. When the science is explained step by step and

the facts are connected one by one, the details become clear and understandable.

Because nutrition is an active science, staying current is paramount. The number

of foods has increased dramatically. The connections between good food and bad

food have become more apparent-and our interest in making smart health

choices has followed. The science of nutrition has grown rapidly, with new "facts"

emerging daily and thus busting myths. History is replete with unfounded health

beliefs, and to everyone’s detriment, the milk myth is among the most tenacious.

Most of us do not know that cow’s milk protein may play a role in triggering type

1 diabetes through a process called molecular mimicry, across countries,

populations that consume more dairy have higher rates of multiple sclerosis. A

large observational cohort study in Sweden found that women consuming more

than 3 glasses of milk a day had almost twice the mortality over 20 years

compared to those women consuming less than one glass a day.

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Similarly very few of us know that Chocolate is not a food but a Toxin, with very

high oxalate content, especially in cocoa which can cause kidney stones and can

trigger headaches in migraine sufferers. The most lethal being the refined sugar,

which is worse than nothing because it drains and leaches the body of precious

vitamins and minerals through the demand its digestion. You will find this book a

myth buster.

I hope that this book serves you well.

Page 12: The Disturbing Truth- Milk, Sugar and Chocolates

FRUITS: Fresh fruits are

the best. Frozen, canned or dried

fruits also qualify. Eat variety of

fruits as fruits vary in their

nutrient content.

VEGETABLES: From

dark green to bright green to

spring green, from yellow to light

and deep orange and also red.

Vegetables vary in color and

nutrient values. Vegetables

provide us with nutrients, A, C

and B vitamins and also iron and

calcium. Dietary Guidelines

provide weekly

recommendations for the

different colors and type

DAIRY: Milk of all types,

yogurt, cheese, soy beverage and

cream are all dairy products.

GRAINS: Whole grains should make up half of the grains you eat daily, as advised by The Dietary Guidelines. With its outer coverings remaining intact, they are better for health and nourishment against refined

grains which have their hulls removed and appear whiter and look better. Wheat, brown rice, oats, corn, bulger, buckwheat, whole spelt are all whole grains.

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Scientifically, nutrients are a mixture of carbohydrate, protein, fat, vitamins and minerals while nutrition is about how our body uses food. These nutrients are essential for our growth, development and good health. All living things need water and food to live, but a balance in our food is necessary because our bodies derive all the energy and structural materials from the foods we eat. Health conscious people always think twice about what they eat, how they eat and when they eat.

Macro and Micro nutrient Macronutrient include

carbohydrate, proteins and fat which provide the human body with energy and

are required in large amounts for growth, metabolism.

Micronutrients. Micronutrients are also called trace elements

which include cobalt, chromium, copper, iodine, zinc, manganese, selenium and

molybdenum. These all micronutrients are needed in small quantities by the

human body are essential elements needed by life in small quantities. They

include micro minerals and Vitamins.

Your body is a carefully planned arrangement of cells, molecules, atoms, organs,

bones and tissues. And none of these every take a nap throughout your life even

when you are asleep. All are in a continuous movement, some changing, some

rejuvenating and some dying only to make place for newly born cells.

In seven years your skin is replaced by new cells, you may be 30 years of old, but

your red blood cell is just 120 days old, whether you are a vegetarian or a non-

vegetarian, your digestive tract's entire lining is renewed in three to five days

NUTRITON IS ALL ABOUT LIFE

HOW NUTRITION SUSTAINS YOUR BODY

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But for such a peerless machinery to

perform its task, you must replenish

continually by means of food. The

three main energy sources are

carbohydrates, fats, and proteins. They

are used preferentially under different

conditions. In general, the body burns

carbohydrates, then fats, and then

proteins.

What is milk? To find the answer let us see what Einstein once said about

milk: Einstein was asked by his hostess at a social gathering to explain his theory of relativity. Said the great mathematician, "Madam, I was once walking in the

country on a hot day with a blind friend, and said that I would like a drink of milk."

"Milk?" said my friend, "Drink I know; but what is milk?"

"A white liquid," I replied.

"Liquid I know; but what is white?"

"The color of a swan's feathers"

"Feathers I know; what is a swan?" "A

bird with a crooked neck"

MILK

Page 15: The Disturbing Truth- Milk, Sugar and Chocolates

"Neck I know; but what is this crooked?"

"Thereupon I lost patience. I seized his arm and straightened it. "That's straight," I said; and then I bent it at the elbow. "That's crooked."

"Ah!" said the blind man, "Now I know what you

mean by milk!"

Archaeological evidence reveal that the milking of dairy cows became a part of

Ancient Sumerian civilization approximately during 3000 B.C.E. The Sumerians

drank milk and also made butters and cheeses. In 1750 BCE when Vedic

civilization ruled India, domesticated cow was used for dairy products. The Bible

contains some fifty references to milk and milk products. In 1525 First cattle

arrive in Vera Cruz, Mexico and are later known as Texas Cattle, the settlers

transport the cattle to South America and are then rapidly multiplied. We get milk

from cows, after the cows are milked the milk is stored at 38°F, from where it

goes to the processing plants where it is pasteurized or in plain words heated up

to 162°F for 16 seconds so that germs and bacteria are killed and then kept again

at 38°F. After pasteurization it is homogenized so that fat globules is broken and

blended with milk.

Whole milk. The percent of milk fat distinguishes one type of milk

over another. Having 3.5% milk fat gives this milk its creamy texture. Whole milk

has abundance of fatty acids and hence good for nervous system. Whole milk

never comes fortified with any vitamins.

DIFFERENT TYPES OF MILK

MICRONUTRIENTS

Page 16: The Disturbing Truth- Milk, Sugar and Chocolates

Low fat milk. It tastes like whole milk but is fortified with A and

D vitamins while the milk fat only constitutes only 2 percent. The authors of

another study, published in the

American Journal of Clinical Nutrition,

concluded that the data "do not support

the hypothesis that an increase in

calcium intake or dairy consumption is

associated with lower long-term weight

gain in men.

The largest study of its kind, published in

the Archives of Pediatrics & Adolescent

Medicine, looked at more than twelve

thousand children aged nine to fourteen

from every state in the nation.

It found that the more milk they drank,

the heavier they were.83 Contrary to

expectations, the children who gained

the most weight did so by consuming

low-fat milk. Researchers at the Harvard

School of Public Health found an

increased risk of ovarian cancer in

women who drink skim or low-fat milk,

compared to those who do not. Similarly

children who drank low fat milk were

also at higher risk for weight gain, which

suggests that the hormones in milk may

be playing a bigger role than the fat

itself.

Page 17: The Disturbing Truth- Milk, Sugar and Chocolates

Chocolate milk. It can be with reduced-fat, low-fat, or skim

milk plus cocoa and sweeteners but offers more calories.

Butter milk. It is commercially made by adding lactic acid to low

fat or skim milk and is also known as sour milk.

Acidophilus milk. It has bacterial culture and is either low fat

or skim milk, is more digestive

Soy milk. It is an alternative to cow's milk and is made from soybean

proteins, good for people who cannot digest lactose

New England Journal of Medicine, published a

case study which was a double-blind, crossover

study and performed with sixty-five children aged

eleven to seventy-two months suffering from

constipation. The children had failed to defecate

for anywhere from three to fifteen days; forty-

nine of them had anal fissures. All had been

treated by gastroenterologists and given laxatives,

but none had benefited from the treatment. The

children were given either cow's milk or soy milk for two weeks, then no milk at

all for one week. Then the feedings were reversed, so that those who had

received soy milk were now fed cow's milk. While fed soy milk, 68 percent of the

group (44 children) responded positively to the therapy, producing eight or more

bowel movements during the second phase of the study. Further, in those who

responded positively, anal fissures and pain with defecation were alleviated.

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The child on raw milk is very fit. Chilblains are practically eliminated. The teeth are

less likely to decay. The

resistance to tuberculosis

and other infections is

raised.’(The Lancet, May 8,

1937, page 1142. ‘Raw milk

should not be consumed by

anyone, at any time, for any

reason.’(John F. Sheehan,

Director of Dairy Food

Safety, Food and Drug Administration, Testimony before the Maryland House of

Delegates, March 15, 2007).

This is confusion, the Government officials warn against raw milk, particularly to

infants and children; while some parents have described that when they switched

to raw milk it helped alleviate serious health conditions in their children. Here are

two anecdotes from the files of the Weston A. Price Foundation. ‘A two-year-old

boy with very serious asthma: After the mother put the boy on raw cow’s milk,

the child went through the entire winter without a visit to the doctor for any

reason and no asthma attacks except for one, a serious attack that occurred after

the boy consumed pasteurized milk while on a family trip.’

‘Another report describes an autistic eight-year-old boy who had not spoken a

word since the sudden onset of autism at the age of two.

MILK AND CONFUSION

MICRONUTRIENTS

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After two months on raw cow’s milk, all autistic behavior disappeared and the

child began to babble as a prelude to speech. The only dietary or treatment

change was a switch from pasteurized to raw milk’.

How this raw milk made the parents happy is anyone’s imagination. Yet the

official instance remains the same that these children have no right to consume

raw milk and the parents who give raw milk commit child abuse. These true

anecdotes are termed as ‘case histories’ but for the happy parents who observed

each hour of their child recovery, these are a true observational science.

According to John Sheehan of the FDA, “Claims that raw milk has miraculous

disease-curing properties are not supported by the scientific literature”. Make a

note that he says that these properties of raw milk are not ‘supported’ in the

scientific literature, but does not deny its existence. The question is why this lack

of credible literature in scientific literature about the true health benefits of raw

milk. The answer is very simple, who is going to waste his or her time on such an

unrewarding research.

How this raw milk made the parents happy is anyone’s imagination. Yet the

official instance remains the same that these children have no right to consume

raw milk and the parents who give raw milk commit child abuse. These true

anecdotes are termed as ‘case histories’ but for the happy parents who observed

each hour of their child recovery, these are a true observational science.

Page 20: The Disturbing Truth- Milk, Sugar and Chocolates

According to John Sheehan of the FDA, “Claims that raw milk has miraculous

disease-curing properties are not supported by the scientific literature”. Make a

note that he says that these properties of raw milk are not ‘supported’ in the

scientific literature, but does not deny its existence.

The question is why this lack of credible literature in scientific literature about the

true health benefits of raw milk. The answer is very simple, who is going to waste

his or her time on such an unrewarding research.

A study by the Archives of Pediatrics was

published in 1926, when both raw and

pasteurized milk were available. The study

was of two hundred and twenty-four children

who got either raw milk or pasteurized milk

plus cod liver oil from the Boston Dispensary.

The children on raw milk had better weight

gain and greater protection against rachitis

compared to those on pasteurized milk even

with the addition of cod liver oil. A 1931 study on the growth of Scottish school

children was published in Nutrition Abstracts and Reviews. Those drinking raw

milk had a significantly greater increase in height and weight compared to those

drinking pasteurized milk. "

We have no scientific evidence that consuming raw milk provides any advantages

over pasteurized milk and milk products," said a statement from Dr. Yvonne

Maldonado, lead author of the policy statement, a professor of pediatrics at the

Stanford School of Medicine and an infectious disease expert.

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In such confusing scenario, the consumer seems lost with such questions like

whom to believe and how to believe? Are the old studies null and void now?

Were our parents and grandparents wrong to recommend raw milk or there is

something fishy about raw milk? The answer seems to be ‘no’ and ‘yes’. No

because the studies conducted during 1930’s and 1940’s were conducted by

nutrition experts of the time; our parents and grandparents were not wrong when

they appreciated the quality and benefits of raw milk and recommended it too.

‘Yes’ because there is something fishy about raw milk. The answer seems to be

no’ and ‘yes’. No because the studies conducted during 1930’s and 1940’s

were conducted by nutrition experts of the time; our parents and grandparents

were not wrong when they appreciated the quality and benefits of raw milk and

recommended it too. ‘Yes’ because there is something fishy about raw milk.

The answer seems to be

‘no’ and ‘yes’. No because the studies

conducted during 1930’s and 1940’s

were conducted by nutrition experts of

the time; our parents and

grandparents were not wrong when

they appreciated the quality and

benefits of raw milk and recommended

it too. ‘Yes’ because there is something

fishy about raw milk. The Centers for

Disease Control and Prevention in

Atlanta reported two incidents in

which humans were exposed to rabies

through unpasteurized milk from infected cows.

ESTABLISHING RECOMMENDATIONS

MICRONUTRIENTS

Page 22: The Disturbing Truth- Milk, Sugar and Chocolates

The average dairy cow today must consume approximately eighty pounds of

natural food a day to keep producing so much milk. But in fact it is not so.

Some of us do not know that

most of the dairy cows have

never seen a blade of grass.

Industrialization has changed

everything including the dairy

industry.

In the corporate world’s dairy

industry the cows live in crowded in dirt feedlots and are fed and bred with just

one focus, maximum milk at minimum cost. What is going in within the confines

of the cattle farms of the corporate dairy industry is kept as high secret. Professor

Emeritus of Animal Nutrition at Oregon State University, Peter R. Cheeke who has

served on the editorial boards of The Journal of Animal Science and Animal Feed

Science and Technology said, "One of the best things modern animal agriculture

has going for it," he says, "is that most people ... haven’t a clue how animals are

raised and processed ... For modern animal agriculture, the less the consumer

knows about what’s happening, the better."

Page 23: The Disturbing Truth- Milk, Sugar and Chocolates

SOME PEOPLE WHO

HAVE SEEN THIS

HAPPEN TO COWS SAY

THAT THIS SORT OF

CRUELTY CALLS FOR

THE INTERVENTION OF

THE ANIMAL RIGHTS

ACTIVISTS.

Despite the fact that

allergies, disease, and

obesity can all be

linked to our obsession

with cow’ s milk, we

have bought the milk

lobby' s fable hook, line

and sinker.

The truth is that grass-fed cows are healthier and their meat safer. Cows are not

suited to a diet of corn and other artificial fodder. High in starch, a poor source of

calcium and magnesium, corn and other fodder upsets the cow's stomach, making

it unnaturally acidic, it allows a whole range of parasites and diseases to gain a

foothold, including the pathogenic E-coli 0157:H7 bacterium.

Page 24: The Disturbing Truth- Milk, Sugar and Chocolates

The meat from grass fed cow is lower both in fat and in artery-clogging saturated

fat and provides omega-3 fats. Hannia Campos of the Harvard School of Public

Health in Boston and her colleagues found, in a study of 4,000 people, that people

with the highest concentrations of CLAs the top fifth among all participants had a

36 percent lower risk of heart attack compared to those with the lowest

concentrations (7). "Because pasture grazing leads to higher CLA in milk, and it is

the natural feed for cattle, it seems like more emphasis should be given to this

type of feeding," s Monsanto developed the recombinant Bovine Growth

Hormone (rBGH) which is injected every two weeks in cows to force produce

more milk (12). Its introduction sparked a huge controversy he had once told

Reuters Health by email. Monsanto's own data shows that there is a 79% increase

in mastitis (udder infections) and a resulting 19% increase in somatic cell counts

(pus & bacteria in the milk).

Monsanto warning label says "use of POSILAC may result in an increase in

digestive disorders such as indigestion, bloat, and diarrhea....'. The cows are thus

affected with clinical mastitis which increased the amount of cow’s pus and which

is treated with antibiotics, the residues of antibiotics are thus present in the milk.

A study by the Wall Street Journal (Dec. 1989) about the antibiotic residues in

milk found that 20% of the milk had illegal antibiotics present and this was later

confirmed in a May 1992 Consumers Reports study. IGF-1 is a naturally-occurring

hormone found in the milk of both cows and humans.

COWS ARE NOT SUITED TO A DIET OF ARTIFICIAL FODDER

MONSANTO DEVELOPED THE RECOMBINANT BOVINE

GROWTH HORMONE (RBGH)

Page 25: The Disturbing Truth- Milk, Sugar and Chocolates

It affects cell growth and is responsible for the quick growth of infants in both

species and is present in mother's milk, since it is meant to be consumed by

infants. But when this milk is consumed by grownups, it acts as a cancer

accelerator as IGF-1 is not destroyed in the pasteurization process. It may be

noted that Monsanto, Eli Lilly, Upjohn, and American Cyanamid are the four

corporations that stood to profit from the $500 Million to be made from

worldwide marketing of rBGH. Monsanto, corporation brought Agent Orange and

PCBs, a chemical so toxic that congress banned it in 1976. In a case reported in

Pediatric Annals (8), a seven-year-old boy with asthma and severe cow's milk

allergy was admitted to hospital. He was served a chicken broth, on the

assumption that it would be perfectly fine for him to consume. The server was

focused on the broth containing no lactose; unfortunately, it had been fortified

with casein, the predominant protein in cow's milk. After just two spoonful’s, the

boy pulled off his oxygen tube and began clawing and scratching at his chest. He

had obvious difficulty breathing, his facial skin turned blue, his heart rate became

bradycardic (dropped to less than fifty beats per minute), and his upper arm

stiffened. A cardiac team was rushed to his bed, administered CPR, and was able

to improve his respiration and heart rate.

Page 26: The Disturbing Truth- Milk, Sugar and Chocolates

While the boy survived, he has suffered from some neurological difficulties since

the episode

In Asia Oxytocin is called ‘love hormone' and is injected in cows to enhance milk.

There have been consistent raids on cattle farms across India as this drug is now

being used in alarming levels and it can cause irregular hormonal growth in

children. Scientists’ have found out how to significantly increase the size of

animals with chemicals. Grass-fed cows are healthier and their meat safer. Cows

are not suited to a diet of corn and other artificial fodder. High in starch, a poor

source of calcium and magnesium, corn and other fodder upsets the cow's

stomach, making it unnaturally acidic, it allows a whole range of parasites and

diseases to gain a foothold, including the pathogenic E-coli 0157:H7 bacterium.

There have been consistent raids on cattle farms across India as this drug is now

being used in alarming levels and it can cause irregular hormonal growth in

children. Scientists’ have found out how to significantly increase the size of

animals with chemicals. Unfortunately, humans are the main consumers of such a

daring experiment.

There is no way to remove the types of hormones in Cows before it is consumed.

Heat, digestion and other processes do not totally eliminate the chemicals. It

simply moves up the chain of foods. A series of studies have also showed that

Zeranol, a synthetic estrogen and is specifically designed to be a growth promoter

in cows and pigs. It increases the risk of cancer in cows and humans alike.

(Reference: http://www.breastcancerfund.org/clear-science/chemicals-glossary/zeranol.html).

ASIA IS NO DIFFERENT

Page 27: The Disturbing Truth- Milk, Sugar and Chocolates

Monsanto, Corporation brought

Agent Orange and PCBs

A chemical so toxic that

congress banned it in 1976. In

a case reported in Pediatric

Annals (8), a seven-year-old

boy with asthma and severe

cow's milk allergy was

admitted to hospital. He was

served a chicken broth, on

the assumption that it would

be perfectly fine for him to consume. The server was focused on the broth

containing no lactose; unfortunately, it

had been fortified with casein, the

predominant protein in cow's milk. After

just two spoonful’s, the boy pulled off his

oxygen tube and began clawing and

scratching at his chest. He had obvious

difficulty breathing, his facial skin turned

blue, his heart rate became bradycardic

(dropped to less than fifty beats per

minute), and his upper arm stiffened. A cardiac team was rushed to his bed,

administered CPR, and was able to improve his respiration and heart rate. While

the boy survived, he has suffered from some neurological difficulties since the

episode.

(Pictures courtesy: Salemnews)

Page 28: The Disturbing Truth- Milk, Sugar and Chocolates

Sugar was first made from sugar cane during 500 BC. When India was invaded by

Emperor Darius of Persia in 510 BC, he found this amazing reed which gave honey

without bees and he took this secret of making sugar from sugar cane with him to

Persia from where it spread to the Mediterranean. Alexander the Great conquers

India and thus discovered sugar in

327 BC, a century after famous

Chinese Emperor T’ai Tsung sent a

mission just to study sugar

manufacturing process in India. In

A.D 641 the Arabs knew to cultivate

sugar and produce sugar to

export it to East Africa and southern

and eastern Mediterranean,

while in Cyprus, Egypt, Morocco, Sicily and Spain, which were ruled by Arabs started

to use sugar made from sugar cane. It is recorded, for instance, that sugar was

available in London at "two shillings a pound" in 1319 AD (13). This equates to

about US$100 per kilo at today's prices so it was very much a luxury.

It was Columbus who brought sugar cane during his second voyage to the New

World. In the year 1751 sugar cane was introduced by the Jesuit missionaries in the

United States. Sugar. It is recorded that sugar was available in London at "two

shillings a pound" in 1319 AD. This equates to about US$100 per kilo at today's

prices so it was very much a luxury in those days. In 1998 Florida Crystals became

the only producer of certified organic sugar in the U.S., marketed through the

Florida Crystals® brand. In 2008 Florida Crystals® Natural and Organic sugar were

certified Carbonfree®.

SUGAR

Page 29: The Disturbing Truth- Milk, Sugar and Chocolates

Sugars from foods and from the breakdown of starches in the mouth can

contribute to tooth decay. Bacteria in the mouth ferment the sugars and, in the

process, produce an acid that erodes tooth enamel causing dental caries, or tooth

decay can eat sugar without this happening,

though, for much depends on how long foods

stay in the mouth. Sticky foods stay on the

teeth longer and continue to yield acid

longer than foods that are readily cleared

from the mouth. For that reason, sugar in a

juice consumed quickly, for example, is less

likely to cause dental caries than sugar in a

pastry. By the same token, the sugar in sticky

foods such as dried fruits can be more

detrimental than its quantity alone would suggest.

It is thought that cane sugar was first used by man in Polynesia from where it spread

to India. In 510 BC the Emperor Darius the Great of Persia invaded India where he

found "the reed which gives honey without bees". The secret of cane sugar, as with

many other of man's discoveries, was kept a closely guarded secret whilst the

finished product was exported for a rich profit. Brazil was the largest producer of

sugar cane in the world. The next five major producers, in decreasing amounts of

production, were India, China, Thailand, Pakistan and Mexico. Sugarcane is

harvested by hand and mechanically. Half of the world’s total sugarcane production

comes from hand harvesting.

Page 30: The Disturbing Truth- Milk, Sugar and Chocolates

Early Refining In Europe

Sugar was only discovered by western Europeans as a result of the Crusades in

the 11th Century AD. Crusaders returning home talked of this "new spice" and

how pleasant it was. The first sugar was recorded in England in 1099. The first

sugar was recorded in England in 1100. Its price in London in 1300 was equal to

US $100 per kilo at today's price.

The America Continents discovery

established the sugar industry, because

the climate in the Caribbean was very

suitable for growing sugar cane. In 1537,

the first sugar refinery was set in

Germany. The subsequent centuries saw a

major expansion of western European

trade with the East, including the

importation of sugar. It is recorded, for

instance, that sugar was available in

London at "two shillings a pound" in 1319

AD (13). This equates to about US$100 per kilo at today's prices so it was very

much a luxury.

The Caribbean

The Caribbean is a region that consists of the Caribbean Sea, its islands, and the

surrounding coasts. The region is southeast of the Gulf of Mexico and the North

American mainland, east of Central America, and north of South confirmation that

even then when quantities were small America. In the 15th century AD, European

sugar was refined in Venice

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In the same century, Columbus sailed to the Americas, the "New World". It is

recorded that in 1493 he took sugar cane plants to grow in the Caribbean. The

climate there was so advantageous for the growth of the cane that an industry

was quickly established.

By 1750 there were 120 sugar refineries operating in Britain. Their combined

output was only 30,000 tons per annum. At this stage sugar was still a luxury and

vast profits were made to the extent that sugar was called "white gold".

Governments recognized the vast profits to be made from sugar and taxed it

highly. In Britain for instance, sugar tax in 1781 totaled £326,000, a figure that

had grown by 1815 to £3,000,000. This situation was to stay until 1874 when the

British government, under Prime Minister Gladstone, abolished the tax and

brought sugar prices within the means of the ordinary citizen.

Sugar beet was first identified as a source of sugar in 1747. No doubt the vested

interests in the cane sugar plantations made sure that it stayed as no more than a

curiosity, a situation that prevailed until the Napoleonic wars at the start of the

19th century when Britain blockaded sugar imports to continental Europe.

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By 1880 sugar beet had replaced sugar cane as the main source of sugar on

continental Europe. Those same vested interests probably delayed the

introduction of beet sugar to England until the First World War when Britain's

sugar imports were threatened.

Sugar beet

Sugar beet was first identified as a source of sugar in 1747. No doubt the vested

interests in the cane sugar plantations made sure that it stayed as no more than a

curiosity, a situation that prevailed until the Napoleonic wars at the start of the

19th century when Britain blockaded sugar imports to continental Europe. By

1880 sugar beet had replaced sugar cane as the main source of sugar on

continental Europe. Those same vested interests probably delayed the

introduction of beet sugar to England until the First World War when Britain's

sugar imports were threatened.

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Today the European Union, Brazil

and India are the top three

producers and together account

for some 40% of the annual

production. However most sugar

is consumed within the country

of production and only

approximately 25% is traded

internationally. One of the most

important examples of

governmental actions is within

the European Union where sugar

prices are so heavily subsidized

that over 5 million tons of white

beet sugar have to be exported

annually and yet a million tons of raw cane sugar are imported from former

colonies. This latter activity is a form of overseas aid which is also practiced by the

USA. The EU's over-production and subsequent dumping has now been subjected

to GATT requirements which should see a substantial cut-back in production over

the next few years.

1976 - Sucralose is invented by scientists from Tate & Lyle.

1981 – Aspartame again receives FDA approval.

1993 – Florida Crystals launches natural cane sugar product line.

1998 – Florida Crystals becomes the only producer of certified organic sugar in the U.S., marketed through the Florida Crystals® brand.

1998 - The FDA approves Sucralose (Splenda®), for use in the U.S.

2006 - The Center for Science in the Public Interest (CSPI) threatens a lawsuit against Cadbury Schweppes for labeling 7 Up as "All Natural" or "100% Natural" despite containing HFCS. CSPI claimed that HFCS was not a “natural” ingredient

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due to the high level of processing and the use of at least one genetically

modified (GMO) enzyme required to produce it.

2008 – Florida Crystals® Natural and Organic sugar become the first American sugar to be certified Carbonfree®

Sugar, also called sucrose or white table sugar, is a carbohydrate.

Carbohydrates are an ideal energy source for the body because they can be

readily converted to glucose and used as fuel by the cells of tissues and organs.

Green plants use the sun's energy to make sugar through a process called

photosynthesis. Humans gain access to the energy locked within sugar molecules

by eating plants or animals that have eaten plants. Body cells, particularly those

of the brain and nervous system, prefer carbohydrates over proteins and fats as a

source of fuel. Most of the sugar available for widespread human consumption

has been processed into granules. Sugar types vary by their degree of processing

and the size of their sugar crystals. India is already 12% behind their typical

summer monsoon rainfall and rapidly approaching the season's end. Here's a

breakdown of the major sugar producing regions.

Types of sugar

White Sugar: There are many different types of granulated sugar. Some

of these are used only by the food industry and professional bakers and are not

available in the supermarket. The types of granulated sugars differ in crystal size.

Each crystal size provides unique functional characteristics that make the sugar

appropriate for a specific food’s special need.

Bakers’ special Sugar: The crystal size of Bakers Special is even

finer than that of fruit sugar. As its name suggests, it was developed specially for

the baking industry. Bakers Special is used for sugaring doughnuts and crumb

texture

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Castor Sugar: This is a very finely granulated sugar which allows it to

dissolve almost instantly.

Powdered Sugar: Also called icing sugar this sugar is granulated

sugar ground to a smooth powder and then sifted. It contains about 3%

cornstarch to prevent caking. Powdered sugar is ground into three different

degrees of fineness. The confectioners’ sugar, the other two types of powdered

sugar are used by industrial bakers.

Coarse Sugar: Also known as pearl or decorating sugar: As its name

implies, the crystal size of coarse sugar is larger than that of “regular” sugar.

Coarse sugar is recovered when molasses-rich, sugar syrups high in sucrose are

allowed to crystallize. These characteristics are important in making fondants,

confections and liquors.

Date Sugar: Date sugar is more a food than a sweetener. It is ground up

from dehydrated dates, is high in fiber. It is also costly than other sugar types and

does not dissolve when added to liquids.

Fruit Sugar: Fruit sugar is slightly finer than “regular” sugar and is used

in dry mixes such as gelatin and pudding desserts, and powdered drinks.

Granulated Sugar: Also called table sugar, this sugar found in every

home’s sugar bowl, and most commonly used in home food preparation. It is the

most common form of sugar and the type most frequently called for in recipes. Its

main distinguishing characteristics are a paper-white color and fine crystals.

Sugar cubes: Made from moist granulated sugar that is pressed into

molds and then dried.

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Maple-Sugar: Granulated maple sugar is prepared by heating maple

syrup until the temperature is 45° to 50°F above the boiling point of water. It is

then allowed to cool to about 200°F until granulation is achieved.

Raw-Sugar: It is essentially the product at the point before the molasses

is removed. Popular types of raw sugar include demerara sugar from Guyana and

Barbados sugar. Turbinado sugar is raw sugar that has been steam cleaned to

remove contaminates.

Sanding-Sugar: Also known as coarse sugar: A large crystal sugar that is

used mainly in the confectionery industries as a sprinkle on top of baked goods.

Ultra fine or bar-Sugar: This sugar’s crystal size is the finest of

all the types of granulated white sugar. It is ideal for delicately textured cakes and

meringues, as well as for sweetening fruits and iced-drinks since it dissolves easily

Brown-Sugar: Brown sugar retains some of the surface molasses syrup,

which imparts a characteristic pleasurable flavor. Dark brown sugar has a deeper

color and stronger molasses flavor than light brown sugar. Lighter types are

generally used in baking and making butterscotch, condiments and glazes.

Demerara-Sugar: It is a light brown sugar with large golden crystals,

which are slightly sticky from the adhering molasses. It is often used in tea, coffee,

or on top of hot cereals.

Barbados-Sugar: It is a very dark brown and has a particularly strong

molasses flavor. The crystals are slightly coarser and stickier in texture than

“regular” brown sugar.

Free-flowing Brown –Sugar: These sugars are specialty

products produced by a co-crystallization process. Since it is less moist, it does not

clump and is free-flowing like white sugar.

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Turbinado Sugar: This sugar is raw sugar which has been partially

processed, where only the surface molasses has been washed off. It has a blond

color and mild brown sugar flavor, and is often used in tea and other beverages.

Liquid Sugar: There are several types of liquid sugar. Liquid sugar or

sucrose, is white granulated sugar that has been dissolved in water before it is

used.

THE SIDE How the industry tried to alter public opinion about sugar can be understood by

the following account which appeared in Mother Jones which is about sugar and

the sugar industry.

'The story of sugar was one of a harmless product under attack by "opportunists

dedicated to exploiting the consuming public." Over the subsequent decades, it

would be transformed from what the New York Times in 1977 had deemed "a

villain in disguise" into a nutrient so seemingly innocuous

that even the American Heart Association and the American

Diabetes Association approved it as part of a

healthy diet. Research on the suspected links between

sugar and chronic disease largely ground to a halt by

the late 1980s, and scientists came to view such

pursuits as a career dead end. So effective were the

Sugar Association's efforts that, to this day, no consensus exists about sugar's

potential dangers.

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The industry's PR campaign corresponded roughly with a significant rise in

Americans' consumption of "caloric sweeteners," including table sugar (sucrose)

and high-fructose corn syrup (HFCS). This increase was accompanied, in turn, by a

surge in the chronic diseases increasingly linked to sugar. Since 1970, obesity

rates in the United States have more than doubled, while the incidence of

diabetes has more than tripled. Precisely how did the sugar industry engineer its

turnaround? The answer is found in more than 1,500 pages of internal memos,

letters, and company board reports we discovered buried in the archives of now-

defunct sugar companies as well as in the recently released papers of deceased

researchers and consultants who played key roles in the industry's strategy.

Consumption of sugary could contribute to increased weight gain. A half litre of

cola contributes about 11% of an adult’s daily calorie intake.

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One problem with sugary drinks is that they very rapidly increase blood sugar

levels and this can lead to tiredness and increased hunger even in people without

diabetes. Another problem with sugary soft drinks is that they don’t contribute

any nutritional value aside from a temporary boost of energy. Long term research

studies show that those that as intake of sugary drinks increase, so does weight

gain in both men and women.

Sugar used Big Tobacco-style tactics

Sugar used Big Tobacco-style tactics to ensure that government agencies would

dismiss troubling health claims against their products. Compared to the tobacco

companies, which knew for a fact that their wares were deadly and spent billions

of dollars trying to cover up that reality, the sugar industry had a relatively easy

task. With the jury still out on sugar's health effects, producers simply needed to

make sure that the uncertainty lingered. But the goal was the same: to safeguard

sales by creating a body of evidence companies could deploy to counter any

unfavorable research.

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Research suggests that sugar and its nearly chemically identical cousin, HFCS, may

very well cause diseases that kill hundreds of thousands of Americans every year.

Robert Lustig, a leading authority on pediatric obesity at the University of

California-San Francisco (whose arguments Gary explored in a 2011 New York

Times Magazine cover story), made this case last February in the prestigious

journal Nature.

In an article titled "The Toxic Truth About Sugar," Lustig and two colleagues

observed that sucrose and HFCS are addictive in much the same way as cigarettes

and alcohol, and that over-consumption of them is driving worldwide epidemics

of obesity and type 2 diabetes (the type associated with obesity). Sugar-related

diseases are costing America around $150 billion a year, the authors estimated, so

federal health officials need to step up and consider regulating the stuff. The

USDA's dietary guidelines only speak of sugar in vague generalities. ("Reduce the

intake of calories from solid fats and added sugars.") It's why the FDA insists that

sugar is "generally recognized as safe" despite considerable evidence suggesting

otherwise. It's why some scientists' urgent calls for regulation of sugary products

have been dead on arrival, and it's why absent any federal leadership New York

City Mayor Michael Bloomberg felt compelled to propose a ban on oversized

sugary drinks. One diabetes expert testified that anything more than 70 pounds

per person per year, about half of what is sold in America today might spark

epidemics.

Of the 600,000 food items normally

found in today’s grocery stores,

80% contain added sugar

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Sugar is addictive, similar to the effects of cocaine and nicotine on the human

brain. There’s significant evidence linking our overconsumption of sugar to

many of the major health crises we face today.

Refined sugars have been stripped of the vitamins, minerals, and fiber that were

originally present before processing. White sugar is 99.9 percent sucrose, and

brown and Turbinado are 96 percent sucrose. Brown sugar is white sugar with

molasses and/or caramel coloring added. Turbinado sugar, also called raw sugar,

is slightly less refined and contains a trace amount of a few minerals.

Consequently, consuming large amounts of refined sugars places an extra burden

on the body to supply the nutrients, specifically the B vitamins, chromium,

magnesium, and zinc, needed to convert glucose (blood sugar) into energy.

According to USDA biochemist Richard Anderson, refined sugar may also impair

the absorption of trace minerals like copper and chromium present in some of the

other foods we have eaten.

Research suggests that sugar and its nearly chemically identical cousin, HFCS, may

very well cause diseases that kill hundreds of thousands of Americans every year

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Robert Lustig, a leading authority on pediatric obesity at the University of

California-San Francisco (whose arguments Gary explored in a 2011 New York

Times Magazine cover story), made this case last February in the prestigious

journal Nature.

Refined sugars have been stripped of the vitamins, minerals, and fiber that were

originally present before processing. White sugar is 99.9 percent sucrose, and

brown and Turbinado are 96 percent sucrose. Brown sugar is white sugar with

molasses and/or caramel coloring added. Turbinado sugar, also called raw sugar,

is slightly less refined and contains a trace amount of a few minerals.

Consequently, consuming large amounts of refined sugars places an extra burden

on the body to supply the nutrients, specifically the B vitamins, chromium,

magnesium, and zinc, needed to convert glucose (blood sugar) into energy.

According to USDA biochemist Richard Anderson, refined sugar may also impair

the absorption of trace minerals like copper and chromium present in some of the

other foods we have eaten.

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In 1822, the average American ate the amount of sugar found in one of today's

12-ounce sodas every 5 days. Now, we eat that much every 7 hours. This is the

conclusion of the research by Stephan Guyenet and Jeremy Landen who wrote up

his findings at Whole Health Source. Refined sugar is a killer lurking behind those

inviting cakes, energy drinks, sodas, diet coke, candy and other sweet dishes.

SunGard can be as addictive as tobacco or alcohol. When you are addicted to

this white killer, it is very hard to stop. Here is what one sugar obsessed fellow has

to say about his ordeal: "Sugar has been my downfall for my entire life. I am

obsessed with the stuff. I feel 100% better when I am not eating it. I can usually

go sugar free for about a month, and then the depressing cycle starts all over

again. I say Okay, I’ve been good for 30 days now, I will go ahead and have some

cake. At first it doesn’t taste as good as I remember, so I keep eating more

because I think, how can this be, I love the taste of cake with icing, how come it

doesn’t taste as good as I remember…..so by that time after 2 or 3 servings….I am

backed to being hooked on anything

sugar I can get my hands on. This binge

usually lasts for a week. So all of my

hard efforts from being sugar free for

the month have gone down the

drain. And I’m back to feeling

awful, exhausted, and depressed. This

cycle has been going on for as long

as I can remember. Please Help!"

There are numerous anecdotes like this. The New York Times carried a report by

Gary Taubes on April, 13, 2011 in which he reported about Robert Lustig's lecture

called “Sugar: The Bitter Truth.

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Sugar can cause hyperactivity, anxiety, difficulty concentrating, and

crankiness in children

The more sugar you eat, the more elasticity and function you lose.

Sugar leads to cancer of the breast, ovaries, prostate, and rectum.

Sugar can weaken eyesight.

Sugar can cause a rapid rise of adrenaline levels in children.

Sugar can cause premature aging.

Sugar can cause tooth decay.

Sugar contributes to obesity.

High intake of sugar increases the risk of Crohn's disease

Sugar can cause arthritis.

Sugar can cause asthma

Sugar can cause heart disease.

Sugar can cause appendicitis.

Sugar can cause varicose veins.

Sugar can cause multiple sclerosis

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Sugar can contribute to osteoporosis.

Sugar can increase cholesterol.

Sugar can increase the systolic blood pressure.

Sugar can contribute to diabetes

Sugar can contribute to eczema in children.

Sugar can cause cardiovascular disease.

Sugar can impair the structure of DNA.

Sugar can change the structure of protein.

Sugar can make our skin age by changing the structure of collagen.

Sugar can cause cataracts.

Sugar can increase kidney size

Sugar can damage the pancreas.

Sugar is enemy #1 of the bowel movement.

Sugar can cause myopia (nearsightedness).

Sugar can compromise the lining of the capillaries

Sugar can make the tendons more brittle.

White sugar causes more harm to our health than we can think:

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Sugar can cause headaches, including migraine.

Sugar plays a role in pancreatic cancer in women.

Sugar can adversely affect school children’s grades and cause learning

disorders.

Sugar can cause an increase in delta, alpha, and theta brain waves.

75 Sugar can cause depression.

Sugar increases the risk of gastric cancer.

Sugar can contribute to Alzheimer’s disease.

Sugar can lead to the formation of kidney stones.

Sugar can lead to dizziness.

Sugar can be a risk factor of gallbladder cancer.

Sugar is an addictive substance.

Sugar can be intoxicating, similar to alcohol.

Sugar may induce cell death.

Sugar can lead to prostate cancer.

Sugar may cause laryngeal cancer.

Sugar may contribute to mild memory loss.

Sugar causes constipation

Sugar can increase the risk of stomach cancer

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Sugar can increase the risk of stomach cancer ‘On May 26, 2009, Robert Lustig

gave a lecture called “Sugar: The Bitter Truth,” which was posted on YouTube the

following July. Since then, it has been viewed well over 800,000 times, gaining

new viewers at a rate of about 50,000

per month, fairly remarkable numbers

for a 90-minute discussion of the

nuances of fructose biochemistry

and human physiology. Lustig is a

specialist on pediatric hormone

disorders and the leading expert in

childhood obesity at the University of

California, San Francisco, School of

Medicine, which is one of the best

medical schools in the country. He

published his first paper on childhood

obesity a dozen years ago, and he has

been treating patients and doing

research on the disorder ever since... If

Lustig is right, then our excessive

consumption of sugar is the primary reason that the numbers of obese and

diabetic Americans have skyrocketed in the past 30 years.

The number of viewers Lustig has attracted suggests that people are paying

attention to his argument... The phrase Lustig uses when he describes this

concept is “isocaloric but not isometabolic.” This means we can eat 100 calories

of glucose (from a potato or bread or other starch) or 100 calories of sugar (half

glucose and half fructose), and they will be metabolized differently and have a

different effect on the body.

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The calories are the same, but the metabolic consequences are quite different...

This correlation between sugar consumption and diabetes is what defense

attorneys call circumstantial evidence. It’s more compelling than it otherwise

might be, though, because the last time sugar consumption jumped markedly in

this country, it was also associated with a diabetes epidemic...’

(https://www.youtube.com/watch?v=dBnniua6-oM).

Here are some hard facts. When considering rates of obesity among different

racial/ethnic groups, notable differences exist (S. E. Anderson & Whitaker, 2009;

Flegal, Carroll, Ogden, & Curtin, 2010; D. S. Freedman et al., 2005a; Harris,

Perreira, & Lee, 2009; Ogden, Flegal, Carroll, & Johnson, 2002; Ogden, Lamb,

Carroll, & Flegal, 2010).

For instance, prevalence data from 2007-2008 reveal that among Hispanic

children, 14.2% of those aged 2-5 and 25.1% of those aged 6-11 are obese

compared to 9.1% and 19% of white children in the same age groups (Ogden,

Carroll, Curtin, Lamb, & Flegal,

2010). The National Center for Health

Statistics estimates show that

between 1988-1994 and 2007-2008,

the obesity prevalence

among Hispanic boys dramatically

increased from 14 .1% to 26.8%

(Ogden & Carroll, 2010). Among

boys of other racial/ethnic

groups, the obesity prevalence has

also increased but not as dramatically. For instance, non- Hispanic white boys

have experienced an increase from 11.6% to 16.7% and non-Hispanic black boys

have experienced an increase by 10.7% to 19.8% (Ogden & Carroll, 2010).

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Among boys of other racial/ethnic groups, the obesity prevalence has also

increased but not as dramatically. For instance, non- Hispanic white boys have

experienced an increase from 11.6% to 16.7% and non-Hispanic black boys have

experienced an increase from 10.7% to 19.8% (Ogden & Carroll, 2010).

Among girls from different racial/ethnic groups, Hispanic girls are the second

heaviest with non-Hispanic black girls being the heaviest (Ogden & Carroll, 2010).

Datum show that between 1988-1994 and 2007-2008, the obesity prevalence for

Hispanic girls increased from 13.4 to 17.4% compared to non-Hispanic black girls

who experienced a 16.3% to 29.2% increase during the same period. Capitalism,

agriculture and food production is hard to match. Profit makes capital indifferent

to the qualitative aspect of life unless it can make short profit. Rational capitalist

will produce unhealthy food as long as it is more profitable than healthy food.

ARTHRITIS: According to Arthritis foundation, Arthritis literally

means joint inflammation. But the

term is often used to refer to any of

the more than 100 diseases that

affect the joints – where two or

more bones meet to allow

movement. Currently, there more

than 50 million people diagnosed

with arthritis in the United States.

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Arthritis and diabetes are not directly related, but the diseases often overlap. In

fact, recent reports from the Centers for Disease Control and Prevention (CDC)

found that more than half (52 percent) of people with diabetes also have arthritis.

Often people who experience the pain of arthritis are unaware of the connection

between pain and sugar, something rarely mentioned by medical practitioners.

But it is a simple question of bio chemistry. David Gillespie in his book sweet

poison refers to sugar as a poison to our system and is the number one block to

weight loss. It is important to understand which sugars are a problem. Basically all

carbohydrates break down to sugar when metabolized. It doesn’t matter whether

it is candy or potato in the end it’s all the same. But it is the rate that this

breakdown occurs that is of interest to the arthritis sufferer.

Heart: In a an article published in Bloomberg it was mentioned that

'People whose sugar intake is about a quarter or more of their total daily calories

had twice the risk of dying

from heart disease than

those who whose intake

was 7 percent, according

to the research in JAMA

Internal Medicine. For

those whose intake of

added sugar was about 19

percent, their risk of dying

from heart disease was

about 38 percent higher.

Today’s study is the first to

link on a national level the

amount of sugar American adults eat to their risk of dying from heart disease

after taking into account weight, age, health, exercise and diet, said lead study

author Quanhe Yang, an epidemiologist at the U.S. Centers for Disease Control

and Prevention. Research has already linked sugar consumption to diabetes,

weight gain and obesity.

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“Too much sugar can make you fat; it can also make you sick, sick from diseases

like cardiovascular disease, which is the No. 1 killer in America,” according to

Laura Schmidt, a school of medicine professor at the University of California at

San Francisco, “Small amounts of sugar are fine. It’s consuming massive amounts

of sugar that’s a growing problem in America.” Heart disease, which can cause

heart attack, chest pain and heart failure, is the leading cause of death worldwide

for both men and women and kills more than 600,000 Americans each year,

according to the Atlanta-based CDC. According to the Atlanta-based CDC there is

no specific national guideline for sugar consumption.

The Institute of Medicine recommends sugar be less than 25 percent of total

calories, the World Health Organization recommends less than 10 percent, while

the American Heart Association suggests limiting sugar to less than 150 calories a

day for men and less than 100 calories a day for women.

Researchers in the study looked at data from several National Health and

Nutrition Examination Surveys, which provides nationally representative

information on U.S. adults. They found that U.S. adults consumed about 14.9

percent of daily calories from added sugar in 2005-2010, down from 16.8 percent

in 1999-2004.

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For most U.S. adults, added sugar made up 10 percent or more of their daily

calories during 2005-2010 and for 10 percent of people, sugar made up 25

percent or more of their daily calories.

Added sugar: One of the main sources of the energy is

the added sugar, which doesn’t contain any micronutrient but calories. Sugar is

generally the cheapest and most accessible calorie which can make excessive

appetite and quasi addictive. That is why the more sugar we consume the more

sugar we want, so more processed food are getting sweeter and sweeter. This

opportunity is exploited by the soft drink manufacturers. Drink is a really good

example for empty calories, sometimes called liquid candy; it contains almost only

added sugar and no other micronutrients.

In Canada, childhood obesity has nearly tripled in the past 30 years. In Japan,

childhood obesity has doubled in just a decade – while the incidence of adult

obesity has remained steady. This is because, while adults continue to eat their

traditional Japanese diet, children in Japan are now being raised on our heavily

marketed sugar-heavy “western” diet. We can blame the food manufacturers and

marketers. But even more, we can blame ourselves.

It is shameful that our current generation of children

is the first that will not live as long as their parents!

And that their parents are the ones who are actively

doing this to them, by loading them up with sugar.

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In Canada, childhood obesity has nearly tripled in the past 30 years. In Japan,

childhood obesity has doubled in just a decade – while the incidence of adult

obesity has remained steady. This is because, while adults continue to eat their

traditional Japanese diet, children in Japan are now being raised on our heavily

marketed sugar-heavy “western” diet. We can blame the food manufacturers and

marketers. But even more, we can blame ourselves.

REAL LIFE STORIES

Here is another story from someone who was successful to emerge a winner: “I’ll

admit it, I was addicted to sugar throughout my childhood, my teens, my twenties. It

was used as a reward food in our home. Saturday was known as “candy day.” If we

had been good that week, we got a chocolate bar and a can of pop (sadly, that is

now daily fare for so many North American kids). Even after I left home, sugar

remained a reward food and a comfort food for me – a treat for completing a big

university assignment, or to cheer me up if I was feeling down. Through my thirties, I

decided to cut down on the sugar. I honestly cannot say what really motivated me

to do that. I guess I started noticing that I would feel lethargic after a big chocolate

chip cookie pig-out. And the logical side of my brain started to realize that sugar had

not been available in such quantities for the bulk of humankind’s existence that our

bodies were not evolved to eat it and I wondered what it might be doing to me. And

now, I rarely eat sugar. Yes, it took years of willpower to get to this stage – but I

have broken the addiction. It is no longer a matter of willpower. I no longer desire it.

Truly!”

A bubbling young boxer writes, "Help me! I thought I was finally getting a handle on

my weight issue but the sugar is killing me. I had an awful day. I won't even tell you

what I ate today because it is just so unbelievable. All I will say is that 90% of my

food today consisted of sugar! I really, really need some help getting past these

cravings. I am no doubt a sugar addict. If I could get past this there is no doubt that I

will reach my goal."

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The American Journal of Clinical Nutrition published a research paper in it 2007

issue. It was about 'Potential role of sugar (fructose) in the epidemic of

hypertension, obesity and the metabolic syndrome, diabetes, kidney disease, and

cardiovascular disease1,2,3'. The research was conducted by Richard J Johnson,

Mark S Segal, Yuri Sautin, Takahiko Nakagawa, Daniel I Feig, Duk-Hee Kang,

Michael S Gersch, Steven Benner, and Laura G Sánchez-Lozada. 'This study

concluded that sugar intake, and particularly that of fructose, may have an

important participatory role in the current cardio renal disease epidemic and may

also explain why certain subgroups, such as African Americans, are particularly

prone to disease. This pathway may well be mediated, in part, by the unique

ability of fructose to raise uric acid. Fructose has a role in the epidemic of

cardiovascular disease, then a number of predictions should arise from future

studies. First, fructose intake will be a risk factor for hypertension, insulin

resistance, hypertriacylglycerolemia, obesity, type 2 diabetes, preeclampsia,

chronic kidney disease, stroke, cardiovascular disease, and mortality'.

Here again are some facts and figures:

Excess weight, especially obesity, has been

associated with increased risk for type 2

diabetes, high blood pressure, high

cholesterol, coronary heart disease (CHD),

and stroke (D. Thompson, Edelsberg,

Colditz, Bird, & Oster, 1999). Obesity has

also been associated with an increased

susceptibility to different cancers (e.g., breast, colon) (Calle & Thun, 2004), liver

and gallbladder disease (Must et al., 1999), sleep apnea and breathing

complications (Wolk, Abu, & Shamsuzzaman, 2003), and reproductive health

problems (Pasquali, Pelusi, Genghini, Cacciari, & Gambineri, 2003).

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Excess weight has also been associated with several psychological problems and

mental health conditions, such as low self-esteem (W. Dietz, 1998), depression

(Luppino et al., 2010), and eating disorders (NCCDPHP, 2011; Neumark-Sztainer et

al., 2006). Similarly in children, obesity has been associated with increased risk of

asthma and sleep apnea (Sutherla nd, 2008), type 2 diabetes (Whitlock, Williams,

Gold, Smith, & Shipman, 2005), cardiovascular disease (D. S. Freedman, Mei,

Srinivascan, Berenson, & Dietz, 2007), and social stigmatization (Sikorski et al.,

2011).

REFINED SUGAR: In 1957, Dr. William Coda Martin

tried to answer the question: When is a food a food and when is it a poison? His

working definition of "poison" was: "Medically: Any substance applied to the

body, ingested or developed within the body, which causes or may cause disease.

Physically: Any substance which inhibits the activity of a catalyst which is a minor

substance, chemical or enzyme that activates a reaction."1 The dictionary gives an

even broader definition for "poison": "to exert a harmful influence on, or to

pervert".

Refined Sugar: Unless these life forces are present, the body cannot utilize this

refined starch and carbohydrates. Nature is the best creator; it supplies these

elements in every plant in sufficient quantities so that metabolism occurs easily in

that particular plant, leaving no excess for any other carbohydrates. Incomplete

carbohydrate metabolism results in the formation of 'toxic metabolite' such as

pyruvic acid and abnormal sugars containing five carbon atoms. Pyruvic acid

accumulates in the brain and nervous system and the abnormal sugars in the red

blood cells. These toxic metabolites interfere with the respiration of the cells.

They cannot get sufficient oxygen to survive and function normally. In time, some

of the cells die. This interferes with the function of a part of the body and is the

beginning of degenerative disease

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SUGAR IS TOXIC TO YOUR BODY:

For humans refined sugar is lethal because it provides 'naked or empty' calories,

no such natural minerals are present in refined sugar as found in sugar-cane. It

drains and leaches the

body of precious

vitamins and minerals

through the demand of its

digestion, detoxification

and elimination makes upon one's entire system and drains the human body of

vitamins and minerals. Sugar taken every day produces a continuously over acid

condition, and more and more minerals are required from deep in the body in the

attempt to rectify the imbalance.

Sugar was classified as a poison by Dr. Martin because

sugar has been depleted of its true life forces, the

vitamins and minerals. And ' What is left consists of

pure, refined carbohydrates.'

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Finally, in order to protect the blood, so much calcium is taken from the bones

and teeth that decay and general weakening begin. If used in excess, refined

sugar affects every organ in the body, it is stored in form of glucose in the liver,

the capacity of which is limited and excess amount of refined sugar makes the

liver expand like a balloon. Once the liver is filled with maximum capacity, the

excess glucose is returned to the blood stream in the shape of fatty acids and

taken to every part of

the body and stored mostly

in the belly, the buttocks,

the breasts and thighs.

The fatty acids are then

distributed among active

organs, such as the heart

and kidneys. These begin

to slow down; finally their

tissues degenerate

and turn to fat. The whole body is affected by their reduced ability, and abnormal

blood pressure is created. The nervous system is partially affected; and organs

governed by it, such as the small brain, become inactive. The circulatory and

lymphatic systems are invaded, and the quality of the red corpuscles starts to

change. An overabundance of white cells occurs, and the creation of tissue

becomes slower. Our body's tolerance and immunizing power becomes more

limited, so we cannot respond properly to extreme attacks, whether they are

cold, heat, mosquitoes or microbes.

It has been proved that excess use of refined sugar strongly effects on the

functions of brain.

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Brain responses to glucose and fructose ingestion show a distinctly different

pattern. Glucose reduced blood flow and activity in brain regions that control

appetite and reward (shown in blue at left). In contrast, appetite and reward

regions remained active after fructose ingestion but activity in memory and

sensory perception (shown in blue at right) was suppressed. These images

represent composite data from 20 healthy adult volunteers.

(Yale University Photo) To understand how, it is important to know that glutamic acid is the key to

orderly brain functions; this is found in many vegetables. A major role is played by

B-vitamins which divide glutamic acid into

antagonistic-complementary compounds

which produce a "proceed" or "control"

response in the brain. Vitamins are also

manufactured by symbiotic bacteria which

live in our intestines. If refined sugar intake

is excessive, these bacteria start to die

away or wither, thus depleting the stock of

B-vitamins and our ability to remember and

or calculate is lost.

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There is a historic fact of an incident that occurred in 1793. The story of the

shipwrecked sailors when their vessel carrying a cargo of sugar was shipwrecked,

the five surviving sailors were finally rescued after being marooned for nine days.

They were in a wasted condition due to starvation, having consumed nothing but

sugar and rum.

The eminent French physiologist F.

Magendie was inspired by that incident to

conduct a series of experiments with

animals, the results of which he published

in 1816. In the experiments, he fed dogs a

diet of sugar or olive oil and water. All the

dogs wasted and died. The shipwrecked

sailors and the French physiologist's

experimental dogs proved the same point.

As a steady diet, sugar is worse than

nothing. Plain water can keep you alive for

quite some time. Sugar and water can kill

you. From that day to this, the sugar industry has invested millions of dollars in

behind-the-scenes, subsidized science. The best scientific names that money

could buy have been hired, in the hope that they could one day come up with

something at least pseudo-scientific in the way of glad tidings about sugar. It has

been proved, however, that (1) sugar is a major factor in dental decay; (2) sugar in

a person's diet does cause overweight removal of sugar from diets has cured

symptoms of crippling, worldwide diseases such as diabetes, cancer and heart

illnesses.

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All foods contain some nutrients in the way of proteins, carbohydrates, vitamins

or minerals, or all of these. Sucrose contains caloric energy, period. The "quick"

energy claim the sugar pushers talk about, which drives reluctant doughboys over

the top and drives children up the wall, is based on the fact that refined sucrose is

not digested in the mouth or the stomach but passes directly to the lower

intestines and thence to the bloodstream. The extra speed with which sucrose

enters the bloodstream does more harm than good. "Made from natural

ingredients", the television sugar-pushers tell us about product after product. The

word "from" is snot accented on television. It should be. Even refined sugar is

made from natural ingredients. There is nothing new about that. The natural

ingredients are cane and beets. But that four-letter word "from" hardly suggests

that 90 per cent of the cane and beet have been removed. Heroin, too, could be

advertised as being made from natural ingredients.

The opium poppy is as natural as the sugar beet. It's what man does with it that

tells the story. If you want to avoid sugar in the supermarket, there is only one

sure way. Don't buy anything unless it says on the label prominently, in plain

English: "No sugar added". Use of the word "carbohydrate" as a "scientific" word

for sugar has become a standard defense strategy with sugar pushers and many

of their medical apologists.

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SUGARCANE AND REFINED SUGAR

THE GOOD AND THE UGLY: An interesting

observation about sugar was made 100 years ago during the building of the

Panama Canal. Many

workers from the sugar-growing

Dominican Republic applied

to work on it, and they were all

tested for diabetes which

was known to be very common

there. Surprisingly, none

was found to have it. Further

investigation revealed that only

the rich Dominicans had

diabetes. They ate white sugar, lots of it, while the poor people chewed sugar

cane. Sugar cane juice is full of the minerals needed for carbohydrate metabolism.

Eating the carbohydrate without them is asking for trouble.

ADDED SUGAR

A NEW PHENOMENON: Action on Sugar’ states that:

Added sugar is a very recent phenomenon and only occurred when sugar,

obtained from sugar cane, beet and corn became very cheap to produce. No

other mammal eats added sugar and there is no requirement for added sugar in

the human diet. This sugar is a totally unnecessary source of calories, gives no

feeling of fullness and is acknowledged to be a major factor in causing obesity and

diabetes both in the UK and worldwide.

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Humans have no dietary requirement for added sugar. Dr. Aseem Malhotra, the

science director of ‘Action on Sugar’, emphasizes that the body does not require

carbohydrates from sugar added to foods (15). Dr. Malhotra states that sugar is in

fact ‘essential to food industry profits and lining the pockets of its co-opted

partners’. The sugar/food industry has tremendous power, sponsoring high-

profile sporting events, gaining celebrity endorsements, and employing

psychological techniques in their ubiquitous advertising. Maliciously, they target

children, who are vulnerable to advertising and to giving in to a sweet tooth.

SUGARS naturally occurring in fruits, vegetables and dairy are OKAY but SUGARS

removed from their original source and ADDED to foods, we need to be wary of.

There are many things wrong with the modern diet… but the massive amounts of

added sugar may just be the worst. Numerous studies show that sugar, more than

any other ingredient in the diet, may be driving some of the world’s leading

killers… including heart disease, diabetes and even cancer.

POWERFUL Evidence for the “Big

Tobacco”-style marketing tactics used by the sugar industry has recently been

uncovered by an American dentist named Christin Couzens. A couple of years ago,

Cristin Kearns Couzens is a Senior Consultant at the University of Colorado Center

for Health Administration and an Acting Instructor at the University of

Washington School of Dentistry, (16) noticed a funny thing while at a dental

conference on diabetes and gum disease – sugar was not once mentioned as a

cause of either health problem by any of the conference speakers.

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This incident began her on a journey of research into sugar industry archives. One

of the most staggering things Couzens found was documentation of three sugar

executives receiving an award called “The Silver Anvil” – for “excellence in the

forging of public opinion”. In the 1970’s, these men had launched a highly

successful campaign to save the public image of sugar when scientific evidence of

its ill health effects had begun to emerge – with the eventual end results of the

American Heart Association and American Diabetes Associations approving sugar

as part of a healthy diet.

Deploying industry scientists and influencing academia

Another common tactic of sugar interests—when the only studies they can find

unambiguously refute their own assertions—is to deploy their own scientists to

dispute mainstream science and repeat industry talking points. In another letter

to the DGAC, the GMA chides the committee for an incomplete review of the

available science and proffers a list of scientists with whom the committee should

consult. All five scientists named have food industry conflicts of interest on sugar

[links to form page; enter scientist’s name in the form to see conflicts]. Theresa A.

Nicklas received support from the Sugar Association; Joanne L. Slavin was funded

by General Mills; and G. Harvey Anderson received support from General Mills,

Archer Daniels Midland, and unrestricted funding from the Sugar Association and

the Canadian Sugar Institute. In 2014, the other two, John Sievenpiper and Roger

Clemens, appeared on an industry “sponsored satellite program” organized at a

biology conference by James Rippe, an infamous figure paid $41,000 a month—

among other conflicts of interest—by the Corn Refiners Association to produce

and publish research that aligns with the trade group’s position on high fructose

corn syrup and health (Deborah Bailin, former analyst, Center for Science &

Democracy-

(http://blog.ucsusa.org/deborah-bailin/big-sugar-is-watching-you-four-ways-the-

food-industry-is-trying-to-rig-the-game-635).

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There is hardly an internet site that isn't made out of whole cloth on this subject.

Usually they inform you that Columbus took the chocolate bean back to Spain,

that's why we all drink chocolate and so forth. Columbus didn’t. He saw

chocolate beans but he didn't have the farthest idea what they were. Here is a

guy who thought that it was off the coast of China after all. He never saw a

chocolate being used and it goes on and on and on.

Chocolates were once called the food of the gods. The Mayan Indians held cocoa

beans in high regard. Images of cocoa pods were carved into the walls of their

elaborate stone temples, and Mayan writings refer to cacao as “food of the gods.”

It was the Mayans who first created a beverage from crushed cocoa beans which

was enjoyed by royalty and shared at sacred ceremonies. Every single Maya

cylindrical vase that we know of like that contained chocolate because it says so

on the hieroglyphic inscription along the rim. According to National Geographic “

According to records of the time, a rabbit could be purchased for four cocoa

beans. It's a tree called Theobroma Cacao: Theobroma, meaning food of the gods

in Greek, and Cacao, C-A-C-A-O, being the real name of chocolate.

Cacao tree is an understory tree. It grows in the tropical forests but underneath a

canopy of higher trees and looks like a sprawling and squiggly looking thing..

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Cacao tree is an understory tree. It grows in the tropical forests but underneath a

canopy of higher trees and looks like a sprawling and squiggly looking thing

Cacao tree produces flowers all over its trunk and on the larger branches these

tiny little flowers, which are no bigger than a tack and they’re little, white,

purplish-white flowers and thousands of them on the trunk. A few of these get

themselves pollinated properly by midges that are what pollinates the tree.

Throughout the year, the tree trunk and major branches sprout, clusters of tiny,

waxy pink or white five-petaled blossoms. Of the thousands of flowers that grow

on a single tree, only 3-to-10 percent are pollinated by tiny flies and other insects.

The pollinated flowers develop into mature fruit about six months later the pods

that contain cocoa beans.

According to records of the time, a rabbit could be purchased for four cocoa

beans. It's a tree called Theobroma Cacao: The obroma, meaning food of the gods

in Greek, and Cacao, C-A-C-A-O, being the real name of chocolate.

Page 67: The Disturbing Truth- Milk, Sugar and Chocolates

Cacao tree is an understory tree. It grows in the tropical forests but underneath a

canopy of higher trees and looks like a sprawling and squiggly looking thing. Cacao

tree produces flowers all over its trunk and on the larger branches these tiny little

flowers, which are no bigger than a tack and

they’re little, white, purplish-white flowers and

thousands of them on the trunk. A few of these get

themselves pollinated properly by midges that

are what pollinates the tree. Throughout the year,

the tree trunk and major branches sprout, clusters of tiny, waxy pink or white

five-petaled blossoms. Of the thousands of flowers that grow on a single tree,

only 3-to-10 percent are pollinated by tiny flies and other insects. The pollinated

flowers develop into mature fruit about six months later the pods that contain

cocoa beans.

The cocoa pods are a rather unusual site, growing directly from the trees trunk

and major branches. The pods are oval, from 7-to-14 inches long. At first, the

pods are green or maroon in color. The green pods generally ripen to a bright

yellow-gold and the maroon pods become orange or yellow-orange. If you cut

these pods, the right pods open, which are sort of like the size of a small tiny

football, you will find inside the seeds covered with a delicious white pulp. It

really is good. Each tree produces about 20 pods and each pod contains between 20

and 60 seeds. In order to produce one kilograms of cocoa paste about 10 pods are

required. Healthy mature pods will eventually rot on the tree unless picked by an

animal or farmer. When the pods ripen they turn from green or yellow to orange or

red.

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Consumption trends: According to research

firm Markets and Markets: Chocolate is an $83 billion a year business, That

makes the industry's value larger than the Gross Domestic Product (GDP) of more

than 130 nations on earth, World Bank figures show. Europeans account for

nearly half of all the chocolate the world eats, according to the International

Cocoa Organization. The average Brit, Swiss or German will each eat around 11

kilograms (24 pounds) of chocolate a year. A UK study by research group Mintel

revealed 91% of all women admit to eating chocolate – with the men not far

behind at more than 87%.

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CHOCOLATE TIMELINE:

1868 - Richard Cadbury makes the first Valentine’s Day box of chocolates

1890 - Hershey milk chocolate bar was made.

1890 - The first Hershey milk chocolate bar is invented by Milton S. Hershey.

1907 - Hershey Company makes Hershey Kisses

1908 - Toblerone chocolate is invented by a man named Theodore Tobler

1923 - Milky Ways were invented and designed to taste like Malted Milk, made by

the Mars family.

1925 - Mr. Goodbar were created and are known for the combination of creamy

milk chocolate and crunchy peanuts

1930 - Snickers were designed and were named after the family’s horse.

1933 - Kraft Caramels were made

1992 - Dove dark chocolate bars are made.

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Chocolate Is Not a Significant Cause of Migraine Headaches

While some foods may be associated with the onset of migraine headaches,

one recent study suggests that chocolate is not a significant cause of

migraines. The study, conducted at the Pittsburgh State University, placed

63 women prone to get migraines on diets that included chocolate or the

chocolate substitute, carob. Chocolate proved to be no more likely than

carob to trigger a headache (Cephalgia, 1997; 17:855-862). The cause of

migraines appears to be linked to hormone levels, and scientists continue

to study its causes.

Chocolate Does Not Cause Obesity

Neither chocolate nor any other food causes obesity. When calorie intake

exceeds calories burned through activity, a person gains weight. Studies

conducted on the calorie contribution of foods found that chocolate

contributes only 0.7-to1.4 percent of calories to the average American diet

(Am. Journal of Clinical Nutrition,1994;60:S1060-S1067

Chocolate Contains Nutrients Everyone Needs Chocolate not only tastes

great, it also contains some important nutrients. A 1.4 ounce milk chocolate

bar contains protein, 15 percent of the daily requirement for the B vitamin

riboflavin, and 9 percent of the daily requirement for calcium and 7 percent

of the Daily Value for iron. It also is an excellent source of copper.

Chocolate with almonds or peanuts boosts its nutritional value, especially

for protein.

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Chocolate with almonds or peanuts boosts its nutritional value, especially

for protein.

Chocolate milk is an excellent source of many nutrients. Low-fat chocolate

milk (2 percent fat) contains less fat than whole milk while providing more

zinc, potassium, niacin and riboflavin than whole milk or plain 2 percent

milk. For other nutrients, plain milk and chocolate milk are about the same

Portion sizes have increased, and “king size”, pre-packaged, ready-to-eat snacks

are widely available. Readers have probably seen chocolate bars taped to bottles

of soft drinks and foot-long sandwiches. And smaller portion sizes are often not

on offer.

'Chocolate has an effect on the brain similar to opium,

according to a study that found amazing comparisons

between obese people and drug addicts.' The findings of

the University of Michigan researcher and her team have

been published in the US journal Current Biology. In their

paper, the scientists concluded: ‘Opioid circuitry... could

in this way participate in normal motivations and

perhaps even in generating intense pathological levels of

motivation to over consume reward in binge eating

disorders, drug addiction and related compulsive

pursuits.’ In United States and other countries,

advertising and promotional activities by profit-greedy

companies promote obesity by providing more frequent

opportunities for excessive consumption of food and

encouraging sedentary lifestyle

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Coca Cola which was earlier sold in approximately 200 ml bottles is now sold in

600 ml to 1000 ml bottles for individual consumption. Larger-sized chocolate bars

and packets of crisps encourage excessive consumption while giving the

impression that we’re getting better value for money.

An independent study in the UK predicted that occurrences of obesity may rise to

more than 50% by the year 2020. Statistics, lawmakers & the medical world have

proposed that confectioners should not be sold anymore in the pharmacies as

being practiced in many corners of the world. Aside from being linked to obesity,

chocolates are also suspected to be one causative factor triggering diabetes. This

proposition is still under consideration due to the vast studies that are still in

progress to prove the same.

FOUND GUILTY

In an article by

Seth Heyman

which was

published in

Marketing &

Advertising Law,

Marketing Guidelines, Marketing Litigation, U.S.A. the author described an

interesting case: 'In a recent decision by the National Advertising Division of the

Better Business Bureau candy manufacturer Hershey’s was instructed to improve

its advertising to make clear that its Brookside Dark Chocolate line is not made

with pieces of fruit, but rather fruit flavors. Hershey’s competitor Mars, Inc.

challenged its Brookside ads, arguing that the layout and font sizes on the candy’s

packaging misled consumers into believing they were eating real fruit, rather than

fruit flavored juice wrapped in chocolate.

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MANIPULATING THE ADVERTISING:

For example, the package described the product as “Brookside Dark Chocolate

Goji with Raspberry Flavors” but the word “Goji” appeared much larger than the

“Raspberry Flavors.” Mars argued that this was calculated to mislead consumers

into believing that the product actually contained real Goji fruit, with added

raspberry flavoring. Mars also pointed out that the package featured pictures of

fresh fruit, and that a television commercial took place at a farm locale, which

further promoted the misleading message. Hershey responded by arguing that

consumers were not misled because the product name itself included the

description fruit “flavors” and text

on the bottom of the package stated,

“Soft fruity flavored centers covered in

smooth dark chocolate.” The

commercial similarly used the

term “flavored” and the country setting

for the ad was selected to

reinforce the “Brookside” name

and logo, which includes a tree and

stream. To make its decision, the NAD

examined the product and its

advertising from a consumer’s

perspective and found that while the

product name did not inherently

convey a message that it contained

real fruit, the layout and font sizes conveyed a contrary message.

The NAD recommended that Hershey’s modify Brookside packaging “to present

the product name in a manner that makes it clear that all of the identified fruits

are in fact ‘flavors’ and not actual pieces of fruit in the product.

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In one of the largest product-liability rulings in U.S. history, the Hershey Foods

Corporation was ordered by a Pennsylvania jury to pay $135 billion in restitution

fees to 900,000 obese Americans who for years consumed the company's

fattening snack foods.

"Let this verdict send a clear message to Big Chocolate," said Pennsylvania

Attorney General Andrew Garsten, addressing reporters following the historic

ruling. "If you knowingly sell products that cause obesity, you will pay." The five-

state class-action suit accused Hershey's of "knowingly and willfully marketing

rich, fatty candy bars containing chocolate and other ingredients of negligible

nutritional value."

The company was also charged with publishing nutritional information only under

pressure from the government, marketing products to children, and artificially

"spiking" their products with such substances as peanuts, crisped rice, and

caramel to increase consumer appeal.

Nutella paid just over $3 million to settle a class action lawsuit. Apparently, it had

been misleading consumers to think it was a healthy food. A San Diego mom

thought Nutella would be a good breakfast staple for her 4-year-old daughter

after watching a commercial for the yummy spread. Aside from the fine, Nutella’s

website no longer makes any health claim; it rather focuses on the tag line,

“Breakfast never tasted this good.

In February of 2010, The Center for Science in the Public Interest put together a

lengthy report for the Food and Drug Administration. According to Ethan A. Huff,

the report contains detailed information about food manufacturers making false

or misleading health claims about their products.

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Nutella Fined 3 Million Dollars for Misleading About Health.

In February of 2010, The Center for Science in the Public

Interest put together a lengthy report for the Food and

Drug Administration. According to Ethan A. Huff, the

report contains detailed information about food

manufacturers making false or misleading health claims

about their products.

One bar of milk

chocolate that has 1.55

ounces or 44 grams

contains 235 calories, 13

grams of fat, 8 of which

come from saturated fat,

and 221 grams of sugar. One ounce of dark chocolate, or 28.35 grams, contains

156 calories, 9 grams of fat, 5 from saturated fat, and 13 grams of sugar.

Saturated fat elevates blood cholesterol, which puts you at risk for heart disease

and stroke. The added sugar in chocolate has no nutritional value, which can

cause weight gain and heart disease, according to the American Heart

Association. If you’re going to indulge in chocolate, Alice Lichtenstein, a professor

at Tufts University recommends that you cut out other treats on that day or that

you walk an additional 30 minutes to counteract the additional calories you’re

getting.

One milk chocolate bar has 26 grams of carbohydrates and 1 ounce of dark

chocolate has 17 grams, most of which is from sugars or refined carbohydrates.

Refined carbohydrates can cause spikes in your blood sugar, which can make your

body resistant to insulin over time and may lead to Type 2 diabetes.

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The excess sugar may also send you to the dentist more often than you’d

like with tooth decay and cavities.

Gastroesophageal reflux is a condition in which the stomach contents come

back up into your esophagus, resulting in heartburn. Chocolate causes your lower

esophageal sphincter to relax, which enables the stomach contents to travel back

upward, giving you that burning sensation behind your chest. The National

Digestive Diseases Information Clearinghouse recommends that you avoid

chocolate to help control GERD.

Caffeine stimulates your central nervous system, which is a why a piece of

chocolate may perk you up when the workday starts to drag, but caffeine has no

nutritional value. If you eat too many caffeine-containing foods such as chocolate,

you may experience rapid heartbeat, anxiety, depression, restlessness, sleep

problems, tremors, nausea and vomiting, according to Medline Plus. Dark

chocolate contains more caffeine than milk chocolate, and both contain

theobromine, which is a substance closely related to caffeine.

$83 billion a year business

According to research firm Markets and Markets: Chocolate is an $83 billion a

year business, That makes the industry's value larger than the Gross Domestic

Product (GDP) of more than 130 nations on earth, World Bank figures show.

Europeans account for nearly half of all the chocolate the world eats, according to

the International Cocoa Organization. The average Brit, Swiss or German will each

eat around 11 kilograms (24 pounds) of chocolate a year. A UK study by research

group Mintel revealed 91% of all women admit to eating chocolate – with the

men not far behind at more than 87%.

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Whenever Valentine's Day or Christmas Eve arrives, the chocolate lobby

shows its muscles of power by funding studies which conclude with a result of

their choice and it is nothing new. Here’s a ‘timely’ release promoting the health

benefits of the sugar-delivery system called chocolate. These releases always

come out just before Valentine’s Day, Easter, and Halloween. Just in time for

Valentine’s Day, the American Chemical Society (ACS), the world’s largest

scientific society, released a new Bytesize Science video today featuring five

chemistry facts that highlight why chocolate, in moderation, may be good for you.

The video, produced by the ACS Office of Public Affairs, is available at

www.BytesizeScience.com the video explains how a bar of chocolate contains

hundreds of compounds, many with beneficial properties. Among the videos

“sweet” facts: - You can watch more of it here:

http://www.stonehearthnewsletters.com/that-chocolate-lobby-must-be-

pretty-powerful/nutrition-food-chocolate/#sthash.eSmn0xPM.dpuf

BY CHOCOLATE:

In the 17th Century, the first recorded case of “Death by Chocolate” occurred in

San Cristobal de las Casa, in Chiapas, Mexico (17).

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The upper class Spaniards were so addicted to chocolate intake that they refused

a church dictated ban forbidding consumption of drink or food during Mass. In

response, the townspeople refused to uphold this edict and chose to attend

worship services in Convents. The Bishop of Chiapas, who passed the edict, was

found dead due to a mixture of poison that was

secretly added to his daily cup of chocolate.

On the other hand a number of recent studies have shown that eating chocolate has a positive influence on human health due to its antioxidant and anti-inflammatory properties. This includes reducing blood pressure and improving insulin sensitivity (a stage in the development of diabetes). gh levels of chocolate consumption might be associated with a one third reduction in the risk of developing heart disease, suggests a study published online in the British Medical Journal.

1. Krispy Kreme original glazed doughnut …………………………........ 10 g

2. Luna Bar berry almond ……………………………………………...............11 g

3. Froot Loops breakfast cereal 3/4 cup ……………………………….......12 g

4. Ben & Jerry’s vanilla ice cream ……………………………………............16 g

5. Starbucks caffè latte grande 16 oz. …………………………………........17 g

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6. Godiva 2 truffles ……………………………………………………..................17 g

7. Subway 6″ sweet onion teriyaki chicken sandwich… ………………17 g

8. Ms. Field’s chocolate chip cookie ………………………………….......... 19 g

9. Tropicana 100% orange juice 8 oz. …………………………………........ 25 g

10. Yoplait original yogurt …………………………………………….............. 27 g

11. Craisins dried cranberries 1/3 cup …………………………………...... 29 g

12. Vitamin Water 20 oz. bottle ………………………………………….........33 g

13. Oscar Mayer Lunchables crackers …………………………….. ...........36 g

14. Coca-Cola Classic 12 oz. can ………………………………………............39 g

15. Sprinkles Cupcake red velvet ……………………………………….......... 45

16. California Pizza Kitchen Thai chicken salad ……………………….... 45 g

17. Jamba Juice blackberry bliss 16 oz. ………………………………….......49 g

18. Odwalla SuperFood 450 ml bottle …………………………………........50 g

22 SPOONFUL OF SUGAR

Average American sugar consumption

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Americans are swallowing 22 teaspoons of sugar each day, and it's time to

cut way back, the American Heart Association says. Most of that added sugar

comes from soft drinks and candy. The biggest culprits for the glut of sugar? Soft

drinks by far, followed by candy, cakes, chocolates and pies. With about 8

teaspoons of added sugar, a regular 12-ounce soft drink is enough to make you

obese.

Today most candy and chocolate

brands advertise their product with a

focus on children and teens, and here

is the fruit of their labor" a national

health survey has shown that kids ages

14 to 18 consume an eye-popping 34

teaspoons of added sugar a day."

Wahida Karmally, nutrition director at

Columbia University's Irving Institute

for Clinical and Translational Research,

said that with these guidelines, it's important to remember overall moderation.

Some people, for instance, might be doing fine in their sugar consumption but are

overdoing it on fat. "I don't want people to go back thinking if I just cut back on

teaspoons of sugar I'm going to be very healthy," she said. In any supermarket the

checkout aisle is where you make purchases on impulse, without thinking. You’re

in a hurry, don’t have time or energy to think, and throw a candy bar on the

checkout counter. Most people who make these impulse purchases acknowledge

later that they didn’t even want that candy bar, and it wasn’t even reflective of

their diet or eating habits. But it is still so easy to splurge.

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Studies have proven items in checkout aisles can sell at up to a five times higher

rate than items in the regular aisle they should be placed in throughout the

grocery store! Obviously, put junk food in these checkout locations and bam!

Pounds on the waistline. Regularly eating junk food causes obesity and disease.

Because this is well known and studied in the United States, there is no legitimate

reasoning behind allowing these products to be there, when we are our most

vulnerable. But the power of the almighty dollar will always outweigh the public

good.

News misleads: Take the following event (borrowed from Nassim Taleb). A car

drives over a bridge, and the bridge collapses. What does the news media focus

on? The car. The person in the car. Where he came from? Where he planned to

go? How he experienced the crash (if he survived)? But that is all irrelevant.

What's relevant? The structural stability of the bridge. That's the underlying risk

that has been lurking, and could lurk in other bridges. But the car is flashy, it's

dramatic, it's a person (non-abstract), and its news that's cheap to produce. News

leads us to walk around with the completely wrong risk map in our heads. So

terrorism is over-rated. Chronic stress is under-rated. The collapse of Lehman

Brothers is overrated. Fiscal irresponsibility is under-rated. Astronauts are over-

rated. Nurses are under-rated. We are not rational enough to be exposed to the

press.

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Watching an airplane crash on television is going to change your attitude toward

that risk, regardless of its real probability. If you think you can compensate with

the strength of your own inner contemplation, you are wrong. Bankers and

economists – who have powerful incentives to compensate for news-borne

hazards – have shown that they cannot.

NEWS IS IRRELEVANT

Out of the approximately

10,000 news stories you have

read in the last 12 months,

name one that – because you

consumed it – allowed you to

make a better decision about

a serious matter affecting

your life, your career or your

business. The point is: the consumption of news is irrelevant to you. But people

find it very difficult to recognize what's relevant. It's much easier to recognize

what's new. The relevant versus the new is the fundamental battle of the current

age. Media organizations want you to believe that news offers you some sort of a

competitive advantage. Many fall for that. We get anxious when we're cut off

from the flow of news. In reality, news consumption is a competitive

disadvantage. The less news you consume, the bigger the advantage you have.

News items are bubbles popping on the surface of a deeper world. Will

accumulating facts help you understand the world? Sadly, no. The relationship is

inverted. The important stories are non-stories: slow, powerful movements that

develop below journalists' radar but have a transforming effect. The more "news

factoids" you digest, the less of the big picture you will understand. If more

information leads to higher economic success, we'd expect journalists to be at the

top of the pyramid. That's not the case.

Page 83: The Disturbing Truth- Milk, Sugar and Chocolates

It constantly triggers the limbic

system. Panicky stories spur the

release of cascades of

glucocorticoid (cortisol). This

deregulates your immune system

and inhibits the release of growth

hormones. In other words, your

body finds itself in a state of

chronic stress. High glucocorticoid levels cause impaired digestion, lack of growth

(cell, hair, and bone), nervousness and susceptibility to infections. The other

potential side-effects include fear, aggression, tunnel-vision and desensitization

Concentration requires uninterrupted time. News pieces are specifically

engineered to interrupt you. They are like viruses that steal attention for their

own purposes. News makes us shallow thinkers. But it's worse than that. News

severely affects memory. There are two types of memory. Long-range memory's

capacity is nearly infinite, but working memory is limited to a certain amount of

slippery data. The path from short-term to long-term memory is a choke-point in

the brain, but anything you want to understand must pass through it. If this

passageway is disrupted, nothing gets through. Because news disrupts

concentration, it weakens comprehension. Online news has an even worse

impact. In a 2001 study two scholars in Canada showed that comprehension

declines as the number of hyperlinks in a document increases. Why? Because

whenever a link appears, your brain has to at least make the choice not to click.

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DONOT BE A NEWS JUNKIE IT WILL KILL YOUR CREATIVITY

News stories are overwhelmingly about things you cannot influence. The daily

repetition of news about things we can't act upon makes us passive. It grinds us

down until we adopt a worldview that is pessimistic, desensitized, sarcastic and

fatalistic. The scientific term is "learned helplessness". It's a bit of a stretch, but I

would not be surprised if news consumption, at least partially contributes to the

widespread disease of depression.

News kills creativity. Finally, things we already know limit our creativity. This is

one reason that mathematicians, novelists, composers and entrepreneurs often

produce their most creative works at a young age. Their brains enjoy a wide,

uninhabited space that emboldens them to come up with and pursue novel ideas.

I don't know a single truly creative mind who is a news junkie – not a writer, not a

composer, mathematician, physician, scientist, musician, designer, architect or

painter.

The news media has never told us or warned us about the fact that the U.S. has

allowed foods that are banned in many other developed countries into our food

supply,” says nutritionist Mira Calton who, together with her husband Jayson

Calton, Ph.D., wrote the new book Rich Food, Poor Food. During a six-year

expedition that took them to 100 countries on seven continents, the Caltons

studied more than 150 ingredients and put together a comprehensive list of the

top 13 problematic products that are forbidden by governments, outside the U.S.,

due to their detrimental effects on human health. “If you see any of the following

ingredients listed on the nutrition label, don’t buy the product,” Calton warns.

“Leaving these banned bad boys on the shelves will speak volumes to grocery

stores and food manufactures about what informed consumers simply won’t

tolerate.”

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Ingredients: Coloring agents (blue 1, blue 2, yellow 5, and yellow 6) found in:

Cake, candy, macaroni and cheese, medicines, sport drinks, soda, pet food, and

cheese. “Recent studies have shown that when food manufacturers left foods in

their natural, often beige-like color instead of coloring them with these chemical

agents, individuals thought they tasted bland and ate less, even when the recipe

wasn't altered,” Calton says. This may explain why the use of artificial dyes—the

most popular being red 40, yellow 5, and yellow 6—have increased five-fold since

1955.

Why the U.S. allows it: Procter & Gamble Co. took a quarter century and spent a

half a billion dollars to create “light” chips that are supposedly better for you,

Calton says (19). They may need another half

a billion bucks to figure out how to deal with

the embarrassing bathroom side effects

(including oily anal leakage) that comes with

consuming these products. Health hazards:

“This fat substitute appears to cause a dramatic

depletion of fat- soluble vitamins and

carotenoids, robbing us of the vital

micro-nutrients," Calton says, adding that

many countries including the U.K. and

Canada, have banned it.

Ingredient: Azodicarbonamide. Found in: Breads, frozen dinners, boxed pasta

mixes, and packaged baked goods. Why the U.S. allows it: While most countries

wait a week for flour to naturally whiten, the American food processors prefer to

use this chemical to bleach the flour ASAP. Health hazards: It's not enough to just

ban this product in Singapore. You can get up to 15 years in prison and be

penalized nearly half a million dollars in fines for using this chemical that's been

linked to asthma and is primarily used in foamed plastics, like yoga mats and

sneaker soles.

Page 86: The Disturbing Truth- Milk, Sugar and Chocolates

Researchers from the University of Alabama at Birmingham (UAB) have

discovered that restricting consumption of glucose, the most common dietary

sugar, can extend the life of healthy human-lung cells and speed the death of

precancerous human-lung cells, reducing cancer’s spread and growth rate. The

research has wide-ranging potential in age-related science, including ways in

which calorie-intake restriction can benefit longevity and help prevent diseases

like cancer that have been linked to aging, said principal investigator Trygve

Tollefsbol, Ph.D., D.O., a professor in the Department of Biology.

"These results further verify the potential health benefits of controlling calorie

intake." Tollefsbol said. "Our research indicates that calorie reduction extends the

lifespan of healthy human cells and aids the body’s natural ability to kill off

cancer-forming cells." The group’s study titled "Glucose Restriction Can Extend

Normal Cell Lifespan and Impair Precancerous Cell Growth Through Epigenetic

Control of hTERT and p16 Expression" has been published in the online edition of

The Journal of the Federation of American Societies for Experimental Biology, or

FASEB Journal. Besides today most of us know that taking excess amount of sugar

can lead to diabetes. Researchers at Middleborough General Hospital in northern

England who studied more than 4,800 diabetics said the decrease in life

expectancy was most pronounced in people with Type 1 diabetes, the more

serious form.

Page 87: The Disturbing Truth- Milk, Sugar and Chocolates

and methyl alcohol, which are very dangerous substances to your brain and

overall health.

Avoiding sodas is also good. Levels of sugar that many of us consume without a

second thought could be harming our life expectancy, scientists have warned.

Three sodas a day is hardly an unthinkable amount to drink – but a new study

suggests that even this amount could have an adverse effect on your health,

potentially even slashing your lifespan and reducing your fertility. Added sugar is

best avoided if you’re trying to lose weight, but in general we’re told that small

amounts of sugary foods and drinks are unlikely to do too much harm. Now,

however, a study suggests that even levels of added sugar that we might consider

to be ‘safe’ could be having a major impact on our health.

Japan has one of the highest numbers of centenarians in the world. As America

fights an obesity epidemic and an increase in chronic diseases at younger ages,

we may wonder how Japan has achieved such a long average lifespan. The answer

is probably strongly linked to Japanese diet. Even Japanese desserts are lighter

than Americans are used to. Using less sugar and fat, they may be made of

sweetened pounded rice or bean paste and include fresh fruits and light toppings.

There's no question that something's terribly wrong with the way we eat. Nearly

one in three Americans is overweight or obese, and rates of diabetes continue to

rise. These conditions, along with steady rates of heart disease, cancer, and

inflammatory problems, have led some to predict that the young generation now

growing up wills the first ever in our history to have shorter lifespans than their

parents.

Page 88: The Disturbing Truth- Milk, Sugar and Chocolates

Our genome has remained relatively unchanged for the past 120,000 years - a

lengthy expanse of span of time during which our Paleolithic hunter-gatherer

ancestors primarily ate meat, with some vegetables, fruits, nuts, and seeds.

Evolution ensured that humans were well adapted to eat those types of foods,

and their bodies were happy to receive them. It's only been in the last 10,000

years, however, that humans have started to engage in agriculture, a

technological and sociological development that has resulted in increased reliance

on grains, legumes, and dairy — what are now Neolithic staples. Trouble is, our

bodies haven't the foggiest idea what to do with these foods and in some cases,

and they’re actually toxic.

Shockingly, it's been over these past 10,000 years that humans have become

significantly shorter, fatter, less muscular, and more prone to disease. It's this

realization that has led some thinkers like Jared Diamond to proclaim that

agriculture was the worst mistake our species has ever made.

Page 89: The Disturbing Truth- Milk, Sugar and Chocolates

The Elf Story

Here is a story

about overeating

by an

‘Anonymous’

writer and it sure

has some moral

for all of those

who are

voracious eaters.

"Once there was

an elf named

Frez that would

get so nervous

during Christmas

time that he

would eat two lunches at the elf cafeteria. He tried to be just too perfect in toy

making and never thought they were good enough for the children. The dolls’

eyes never sparkled enough, thought Frez, and the wagons were not as shinny as

last year. Nothing seemed to be going right and the time for delivery of the

presents was getting closer. It was beyond anybody’s understanding why Frez was

getting so particular and asking for an elf suit larger than his size. Then, one day

Santa found out what the problem was and decided to solve it. It seemed that

Frez was not a young elf, but elves never looked their age by the virtue of being

ever cheerful and happy. Frez needed to feel he was special, so Santa assigned

him his own project called “special toys.”

Page 90: The Disturbing Truth- Milk, Sugar and Chocolates

These were the toys that were broken and needed to be repaired with love. Frez

was so glad to be in charge of such a project that he had only one lunch that day

because he had to hurry back to his tasks.

There is a lesson to be learnt from what Santa did for the elf. Sometimes we have

off days when we just don’t feel positive. Someone’s smile or invitation to join

some friends can make our whole day worthwhile. Frez is now content with

assembling the broken toys and transform them into something new, and he has

stopped being a voracious eater that he once used to be because he is happy. He

even wears his old suit now, and his new suit is taken in for his smaller waist."

Good nutrition, coupled with an active lifestyle, plays a crucial role in the

prevention of chronic conditions such as obesity, cardiovascular disease (heart

disease and stroke), diabetes, osteoporosis and some cancers. The most

fundamental challenge for nutritionists is how to convert complex scientific

knowledge into easily understood and simple messages about healthy eating and

communicate these to a given population. Teenagers have high nutrient needs

during puberty and these accounts for the high food costs. During times of

economic recession, many people experience financial difficulties that impact

directly on their ability to afford healthy food. However, it is crucial for population

health that healthy eating is affordable by everyone.

Page 91: The Disturbing Truth- Milk, Sugar and Chocolates

With this story I end the story of Milk, Sugar and

Chocolates. We presently face an increasing problem with

overweight and obese children and adults. The intention of

these resources is not to specifically target overweight and

obesity, but to establish healthy lifestyle habits in particular

healthy habits for eating. In turn, this will contribute to the

prevention of various health problems while addressing

other health issues such as dental health, and allowing

children to thrive through social, physical and intellectual

development.

Old habits die hard. Changing your habits is a process

involving several stages. Sometimes it takes a while before

changes turn into new habits. You may face challenges

along the way. But adopting new, healthier habits may

protect you from serious health problems, such as diabetes.

New habits may also help you look better and feel more

energetic. After a while, if you stick with these changes, they

may become a part of your daily routine.

Page 92: The Disturbing Truth- Milk, Sugar and Chocolates

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Guidelines for Americans, 6 Edition, 2005.Washington, DC, U.S. Government Printing Off.

2. Commonwealth of Pennsylvania (2001) PAGE:56-7 published 2001; Accessed on 4th April, 2016:

http://www.pacode.com/secure/data/007/PAGE57/007_0057.pdf

3. Raw Milk and Children, New Trends Publishing, Parker St. Warsaw, Indiana Accessed on 6th

April, 2016: http://newtrendspublishing.com/PDFS/16MilkFinal.pdf

4. Archives of Pediatrics, 1926; Page 2– Some Facts about Raw Milk. Accessed on 4th June, 2016:

http://www.realmilk.com/action-alerts/real-milk-appeal/

5. Yvonne Maldonado, (2013) 'Pregnant women, young kids urged to avoid raw dairy products',

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news/2013/12/pregnant-women-young-kids-urged-to-avoid-raw-dairy-products.html

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whole-lot-of-trouble-for-poultry-producers-4600

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knechtel

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balls-candy-substitute-people-balls/

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