PennyProviding Perfectly Priced

Pickup Packages

The Problem: Pharmaceutical CostsAmericans spend $365 billion annually on meds

More per capita than the rest of the world

There are approximately 75,000 pharmacy stores in the U.S.

Patients and physicians can only choose based on location

Once the order is sent, *very* difficult to get change

Which nearby pharmacy has the best price for the patient’s medications?

The Solution: Penny

Empowering patients by providing cost choice!

Doctors can tell their patients where their medications are cheapest

How it worksWe intercept order before it hits prescribing network

Call GoodRx and Google APIs

Process results with our logic

Return bundle options to patient/nurse/family app

{ "resourceType": "Bundle", "title": "Search results for MedicationPrescription", "id": "https://open-ic.epic.com/FHIR-2015/api/FHIR/MedicationPrescription?patient=RVBUOyAgICAgWjQ3MDE7Ozs7dGVybWluYXRl&status=active", "updated": "2015-04-12T03:36:07", "totalResults": "5", "entry": [ "patient": { "reference": "https://open-ic.epic.com/FHIR-Experimental/api/FHIR/Patient/RVBUOyAgICAgWjQ3MDE7Ozs7dGVybWluYXRl", "display": "Barbara A Rheum" }, "prescriber": { "reference": "https://open-ic.epic.com/FHIR-Experimental/api/FHIR/Practitioner/U0VSOyAgIEUxMDAwOzs7O3Rlcm1pbmF0ZQ" }, "medication": { "reference": "https://open-ic.epic.com/FHIR-Experimental/api/FHIR/Medication/RVJYOzM3NjQwOzs7O3Rlcm1pbmF0ZQ", "display": "alendronate (FOSAMAX) 70 MG/75ML solution" }, "dosageInstruction": [ { "text": "Take 75 mLs (70 mg total) by mouth every 7 days. Take in the morning with a full glass of water, on an empty stomach, and do not take anything else by mouth or lie down for the next 30 min.", "route": {

The API

The Pharmacy Options

Walmart CVS

Penny

Maintaining ease of access for the patient

Recommendations are made based on the patient’s route home

Multiple user interaction options

Business Model

Patients and doctors will want to participate

Healthcare organizations will want to provide Penny to compete

The Business ModelPenny will add value to electronic medical record systems

Pharmacies will feel pressure to participate

Non-movers don’t get to bid!

We force pricing down like Kayak, etc!