Company background

FarihahDirector

JihatiAdministration Executive

NishaOperation Executive

Fan Yan HouSales Executive

Nurul FatinFinancial Executive

EsterMarketing Executive

ORGANIZATION C H A R T

Does “PHYSICAL FITNESS’’ mean just one thing??

WHAT IS FITNESS??

Physical Fitness is the body’s ability to function efficiently and effectively.

It consists of Health Related Fitness and Skill Related Fitness, which have different components, each of which contributes to total quality of life.

Get Fit. Shape It.

Background of Carmelita & Fitness Center ▶ Siti Khadijah Abdullah▶ Established in January 2015 ▶ Indera Mahkota 5 Kuantan▶ B16, 2nd floor, Lorong IM5/1, Jalan Persiaran Sultan Abu Bakar,  Bandar Indera Mahkota, 25200, Kuantan,  Pahang▶ More than 50 members &  15 active members who comes daily

Location: Jalan IM5/1, Bandar Indera Mahkota

CARMELITA

SYUKRI GYM

Service Description

Carmelita offers gym services,pilatesand aerobics.

Monthly fee : RM65.00Walk in fee : RM15.00

CURRENT PROBLEM

Minimal number of active members

Less Income and profit

No marketing strategies

Less ambience environment

Not aiming at a target group

MARKETING PLAN

Target Market

No Target Market

1 Housewives in Indera Mahkota

2 Working women in Indera Mahkota both Government and Private sector

3 IPTA and IPTS students

Competitor Analysis

▶Try My Gym Location: Indera Mahkota 8

▶Oh My Gym Location: Taman Mahkota Dagangan

Strength Weakness1. Open for men

and women2. Offers Zumba

dance and complete gym

3. Quality exercise equipment

1. Have to share equipment with men

Strength Weakness1. Open for men

and women2. Offers one

room for Zumba dance and complete gym

3. Quality exercise equipment

1. The whole gym still under refurbishment and only one room open for Zumba dance

Promotion Strategy

1. Social Media Advertisement

2. Brochures

3. Bunting 5km from Carmelita Gym to Kuantan and Gambang

4. LED Signboard

5. Joint venture with State Health Department of Pahang

6. IPTA, IPTS students will get 10% discount

Marketing Strategy-Social Media

Track & talkAttract potential customer via social mediaSuch as picture, activities photo, events photo (daily updates)When people following your Facebook & Instagram, that mean they are interested tojoin the course

CARMELITA’S NEW BUSINESS CARD

CARMELITA’S NEW BROCHURE

CARMELITA’S NEW BUNTING

“Supermom” Package for Housewives

What’s New??Special offer Fee starting 1st

February 2017Offer Remark

“Supermom” Package for housewives

RM60.00 +(1) Free health consultation by

nutritionist and dietician from State Health department Pahang + free

body massage and spa at Carmelita + DIY Home Exercise Regime

exclusive booklet by coach Khadijah (2) Housewife that successfully

bring in one new member will be rewarded with home appliances

coupon boucer for FREE

RM60.00 is a monthly registeration fee.

Marketing BudgetItem Marketing

ExpensesMonthly Expenses

(if any)Other Expenses

LED Signboard RM3800.00 - RM150.00/annual

Business Card - RM100.00 / 100pcs

Brochure - RM100.00/reprint

Bunting RM 1,200.00, 100 pcs

(RM12.00/each)

- RM100.00 (MPK fee)

Total RM 5,000.00 - RM 450.00

Marketing Strategy- Pricing & Promotion

Pricing for Market Penetration:Penetration strategies aim to attract customers by offering lower prices on their services.

Promotion: Reduce price & Increase the number of customer Monthly member fees RM 65 : Promotion price RM 60Increase member from 50 to 100

Marketing Mix- 4P’s

•Sales•Advertising•Public Relations

•Sub urban•Residential

•Monthly fee•Walk-in fee•Discount

•Pilates•Aerobic•Gym

Product

Promotion

Price

Place

STRATEGY TO INCREASE SALESTO INCREASE CUSTOMER

BY INCREASING PROMOTIONDECREASE THE

FEE FROM RM 65 TO RM 60

IF PROMOTION SUCCESS

CUSTOMER INCREASE INCREASE MANPOWER

Fees Monthly (Forecast Permanent Membership)

Current operation 8am-11am 12pm-3pm 3pm-6pm

January-December RM60 x 30 =1800 RM60 x 30 =1800 RM60 x 30=1800

RM60 x 30people =RM 1,800

1 Month / 3 session:

RM1,800 x 3 session (90 Customers per month) = RM 5,400

RM 5,400 x 12 months = RM 64,800

Walk-in (Forecast)

Current operation 8am-11am 12pm-3pm 3pm-6pm

January- December RM15 x 5=50 RM15 x 5=50 RM15 x 5=50

JANUARY - DECEMBER

RM 15 x 15 people x 6 days x 4 weeks =RM 5,400

RM 5,400 x 12 months = RM 64,800

Advice on Health Strategy

Advice on Health Strategy: Food Pyramid

Advice on Health Strategy: Calorie Intake

Advice on Health Strategy: Healthy Plate

Advice on Health Strategy: 10,000 steps

Asset & Equipment:

Multi fitness station

(RM 950) X2

Fid bench (RM 753)

Body solid( RM 6559)

Kickboxing (training

bag)( RM 1200)

X2

Flat bench (RM 398)

Body solid( RM 5990)

TOTAL = RM 18, 000

BUSINESS CANVAS

FINANCIAL PLAN

FINANCIAL FOR 2016

Current membership50 members x RM 65 x 12 months = RM 39,000Average walk-in9 customers x RM 15 x 12 months = RM 1,620Total for 2016= RM 40,620

INCOME STATEMENT

BALANCE SHEET

RATIO ANALYSIS

2017 2018 2019

RATIO ANALYSIS ( Cont’)

RATIO ANALYSIS ( Cont’)

BREAK-EVEN ANALYSIS

Conclusion:

▶Improving marketing and sales elements by increasing number of customer and decreasing the price of fees.

▶By using our research we can create appropriate positive forecast for this business by encouraging and create awareness to people to join the gym.

VIDEO – The Future Carmelita

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