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Writing Your Healthcare App Brief
12 Steps To Success
www.integratedchange.net Member of the British StandardsInstitute (BSI). Member 47561908
What this webinar isn't
What this webinar is
Practical with links of useful tools and documents for you to take away and use
Not a market statistics dump
By the end of it, you will have a means of creating a blueprint for your product
7
What We Do
“We move healthcare organisations from traditional,
paper intensive led processes to one that encompasses a digital
approach.”
8
This of course includes…
The design, development and deployment of:
Mobile Applications
Medical websitesHealthcare marketing
100% focus on healthcare
Why have we done this?
Most undervalued yet important part of an app development project…
…the brief
You are building something great here. A product, not a bit of IT software
And when you have built it, then what? Do you know?
Why are you doing this?
Your boss has told you to go away and develop an app but you don’t know where to
start?
You need to apply for funding?
You have a great idea and need to convince the board to gain approval?
You’re an agency and you need to get your clients into line!
https://www.integratedchange.net/putting-patients-at-the-heart-of-the-european-digital-healthcare-agenda
Your customers are asking for one
“Mission control: we are about to develop an
app”
Business plan?
I want to develop an app!?!
www.businessmodelgeneration.com/canvas
http://www.thehappystartup.co.uk/canvas/
Try some
of these
Before you start
Challenge yourself to say “I don’t know” first
So when entering this exercise, don’t go in with ideas, listen.
“The only way to remain great is to keep on applying the fundamental principles that made you great”
Jim Collins, Good to Great; why companies make the leap and other don't
Item 1:
Users and Marketing
“The aim of marketing is to know and understand the customer so well the product or service fits him and sells
itself.”
Peter F. Drucker
Free data
• Google analytics can provide you a wealth of information, demographic and behaviour
• Existing apps
Don’t know?
• Then ask!• Simple survey, 15 questions• Paper, iPad
• Try this – www.polldaddy.com
What you want to do is build up a
persona
Still want more data?
Try these – https://www.pollfish.comhttps://www.quicksurveys.comhttp://www.onepoll.comhttp://www.google.com/insights/consumersurveys/homehttps://www.whatdotheyknow.com
Try this – persona sheet
Look Internally
Sales teams (GP/consultant liaison)
Caregivers Nurses, doctors Customer services Call centres Back office admin Receptionist
• Help them to visualise your goal• Video, graphics and moodboards• Doesn’t have to be complex
• Try these – • https://niice.co• www.pintrest.com• Moodboard (lite)
Marketing?
Oops…
Where is my ROI?
Marketing
Acquisition
Retention
Measurement
• www.grouphigh.com• www.buzzstream.com• www.journalisted.com• www.helpareporter.com• www.flacklist.com• www.backtweets.com
• Flurry• Localytics• Fiksu• Google app analytics• Apple App Store analytics (beta)• http://rater.localytics.com/#/ios/
• Urbanairship• Appentive• Swrve• www.campaignmonitor.com• www.getdrip.com
Launch date:
Be realistic
Be prepared
Licenses
https://developer.apple.com/programs/ios/
https://play.google.com/apps/publish/signup/
https://dev.windows.com/en-US/getstarted
Be Smart With The Launch
Android M - https://events.google.com/io2015/schedule#
http://wheniskeynote.com
Item 2:
Why
Check this out:
Simon Sinek
http://www.ted.com/talks/simon_sinek_how_great_leaders_inspire_action.html
Item 3:
Objectives
Source: MobileSmith 2014
50%Less than
mHealth apps downloaded 500+ times
26% are used only once
2/3Abandoned after 10th use
1. Solve only high value problems
2. Thing big, start small
3. Prioritise it
Always have a clear purpose
Item 4:
Location
No signal
CannotConnect!
Item 5:
Regulation and Compliance
Medical Device Directive 93/42/EEC(MDD)8When is software a Medical Device?
May 2015PAS 277: 2015 launched
June 2015NIB Kitemarking proposals published
End of 2015Kitemarking to begin
https://www.gov.uk/government/publications/medical-devices-software-applications-apps
Member 47561908
Item 6:
MoSCoW
https://www.integratedchange.net/developing-a-healthcare-app-for-young-people
Item 7:
Devices & Platforms
83.2%
App store catalogue by type
Image source: Apple
Item 8:
Content
Read all about it!
Dynamic or static content?
New content required?
Will you link off to a
website?
Images?Video?
Think about video
Videos shot in the vertical position are viewed in completion 9x more than
videos shot horizontally
What Is App Indexing?
• Google will index apps just like websites
• Apps will then appear in search
Check these out:
https://www.integratedchange.net/using-app-deep-links-to-market-your-healthcare-app
https://developers.google.com/app-indexing/
Item 9:
Paper Sketching
Item 10:
Databases
Will the app connect to a database? What is the data? Who owns the data? What type of database is it? Is external access allowed? Internal data/security governance? What data stays on the device – any? External data compliance?
Database Check…
https://www.wcppe.org.uk/sites/default/files/file/NES/CaldicottPrinciples-DataProtectionAct.pdf
Database Integration
Which system is the 'master' of the data?
Will the information move 'one way' or in both directions?
Terms and conditions?
Privacy policy?
www.google.com/policies/privacyhttps://developer.apple.com/app-store/review/
guidelines/
Item 11:
Hosting
Required? Probably yes
Who will pay?
Access for developers?
Multiple environments are required
Hosting
Item 12:
Support, monitoring, analytics
Who will support the app?
Make sure you have a framework to support your activities
…and that’s it
The 12 items for a successful healthcare app
brief
Thank you!
• Slideshare: http://www.slideshare.net/scotthague
• Phone: 0203 302 0600• Email:
[email protected]• Twitter: @integratedchg• Web: www.integratedchange.net
http://www.copashow.co.uk, June 10th – 11th , D48
