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Presentation from CNE sales training 7/12/11. What is the CNE message, who do we need to talk to. How could we share info. What support and resources are available.
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Turning Conversations into Contracts
David Van der VeldeBusiness Support Manager7 Dec 2011
Sales in CNE
12.30-1.00 Lunch1.00-1.15 Introduction - Jeremy1.15–1.45 Marketing in CNE – David1.45 – 2.45 Turning Conversations into Contracts – Lysa2.45 – 3.00 Break3.00 – 4.30 Turning Conversations into Contracts – Lysa4.30 Close
Agenda
Getting the right message to the right person at the right time
The CNE Approach to Marketing ServicesWho – What – How/When
Who Should We Be Talking To?
What … is the Children North East Message
Images of North East Poverty
Housing
Images of North East Poverty
Environment
Images of North East Poverty
Places to Go
Images of North East Poverty
Family and Friends
Images of North East Poverty
Shops
Images of North East Poverty
Transport
Images of North East Poverty
Entertainment
Images of North East Poverty
Money
Images of North East Poverty
Anti-Social Behaviour
It’s getting worse:
Inequality and disadvantage are on the increase!
Disadvantage and Inequality
"it matters more in Britain who your parents are than in many other countries"
Would you buy a used mental health diploma from this man?
Vision‘Every child has a happy and fulfilling childhood, and every young person has the chance to develop their
full potential.’
Mission/Aims‘To promote the rights of children and young people; and counter the effects of inequality on them, their
families and communities.’
The Hard Sell
Children North East can speak authoritatively about the challenges CYP face in the North EastChildren North East provides innovative services that aren’t available elsewhereWe know what works for CYP in different schools, community and family settingsWe evaluate and QA our workChildren North East services are value for money
The Hard Sell (cont)
Brochures and service leafletsPowerPoint templatesQuick reference guideFeedback/follow up sheetsSharing intelligence – CRM databaseOnline presenceStrengthening the CNE Brand
Tools and Resources
Services available for Spot Purchase
Steps to Health healthier lifestyles for young people
Sexually Healthy Programme
young people making better choices about sex and relationships and understanding costs and consequences of their actions
B.U Mental health Diplomabetter mental health and resilience for young people
Peer Mentoring Trainingyoung people overcoming difficulties realising their potential
Youth Link programme
mentor; wants new skills, qualification and experience. mentee: low self esteem, isolation, confidence. School; wants to improve community and citizenship
Young People
Services available for Spot Purchase
Schools and Children
Friendship Group Programme
primary aged children achieving their potential
School Attendance programme
School, whole family and other services working together to improve school attendance
Family Man Schools Programme
primary aged children achieving their potential
Services available for Spot Purchase
Including Men
Family Man Fitness Programme
Engaging family men, improving health and managing family stress.
Dads on Track Programme Engaging men, improving parenting capacity
Services available for Spot Purchase
Family Support
Hidden Harm Pre-Crisis early intervention avoiding escalation of risk factors for children in families
Hidden Harm Option 2, Crisis Intervention
immediate response to reduce risk of harm. support to prevent removal of children from family
Integrated Family Support service
early intervention targeting specific needs of family
Parenting assessmentsdocument parenting capacity, identify support needs
Services available for Spot Purchase
Practitioner Training
Including MenHealth and SafetyCreating Mentoring Opportunities for Young PeopleVolunteer Development
Opportunities to get the CNE message acrossThe sales pipeline
How and When
Summing Up
Everyone has a role to playKnow your stuffUse and adapt the resourcesShare contact infoShare feedback
Questions and Feedback
How Do we Achieve our Aims?promoting positive family relationshipsgiving children and young people opportunities that raise aspirations encouraging community engagementinfluencing social policy
About Children North East
Children and Young People (foundation stage through to 25)Family Members (Mums, Dads and Extended Family)Health ServicesSocial CareCommunity Groups
Who we work with
RegionwideServices Delivered - in school - in the home - in the community
Where we work
Improving Attendance and Attainment
“Thanks you for helping my mum, because I can go to school now and I love it”
[Quote from child]
Improve confidence and self-esteem of CYPWork with families to Change BehavioursRaise family aspirationsProvide tools and strategies to familiesManage CAF process
Improving Behaviour and Resilience
“Richard’s confidence and social skills has come on leaps and bounds and his academic achievement has reflected this ”
[Year 6 Class teacher]
Early intervention programmesSocial and emotional aspects of learningHome school liaison
Young PeoplePeer mentoring, healthy eating, mental and sexual health programmes reach more than 4,000 YP/yearRaise confidence, self-esteem and resilienceReduce high risk behaviour and teen pregnancyAccess to education, training and employmentAccredited programmes
“You have really helped me at home and at school”
[Young person aged 14 years]
Including Fathers and MenNational leader in including men - in health and maternity, early years, schools and learning, parenting and family servicesStengthen home-school links – whole family support for learning
Better exam results, better school results, better mental health. These are just afew of the outcomes that are associated with father involvement in children’s learning.
[DfES 2006]
Support for Homeless Families
Set up award winning Sure Start in N’landSure Start good practice guidance 2007Outstanding OFSTED for crèche and out of school provision
Early Years and Childcare
Reduce isolationImprove competence/confidence of parentsSupport school integration
Family and Parenting Support ServicesImprove attendance, attainment and behaviour of 5-16 yr oldsFocussed, home based interventionTargets parental substance abuse, domestic abuse, mental health issuesOut of hours service 07:30-20:00, 7 days a weekWork with whole family in partnership with social care
Gateshead SEND PathfinderVolunteer Developmentaccredited training, peer mentoring, apprenticeships and student placementsPractitioner Training and CPDchild protection, health and safety, including men, peer mentoring, volunteering.Mobile Creche
Other Services
