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The "Social" Revolution: Transforming Health Information into Health Innovation
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The "Social" Revolution: Transforming Health Information
into Health Innovation
David HaleNational Library of MedicineNational Institutes of Health
U.S. Department of Health and Human Services
The “Social” Revolution
• Facebook and Twitter• Health information in social networks• Self-organizing groups, grassroots• Pillbox: Engaging through social networks• Social media nightmare
“You’ve been tagged in a photo.”
• Available to general public since 2006• Users share conversation, photos, games,
events, etc.• 550 million users
– 3rd largest “country” in the world• 30 billion pieces of content shared monthly
– Included non-user-generated content
• Founded 2006• 140 character “tweets” broadcast to followers• SMS gateway allowed for cell phone use via
text messages• ~50 million tweets sent per day• ~7,000 tweets per second sent NYE 2011 Japan
Social Media on the Rise
Percent (average) of online adults who use Twitter or another status-updating site?
A. 4%B. 9%C. 19%D. 25%E. 37%
Social Media and Young Adults: Pew Internet & American Life Project. 2010
Which demographic has seen the greatest increase in social networking utilization since 2005?
A. 18-29 year oldsB. 30-49 year oldsC. 50-64 year oldsD. 65+
Older Adults and Social Media: Pew Internet & American Life Project. 2010
Pictures:Worth More than a
Thousand Words
Video:Let the Story Tell Itself
http://www.youtube.com/user/CDCStreamingHealth
Twitter:Social Media Sandbox
http://twitter.com/fdarecalls
http://twitter.com/CDCemergency
@ http://philbaumann.com/2009/01/16/140-health-care-uses-for-twitter/
@ http://philbaumann.com/2009/01/16/140-health-care-uses-for-twitter/
Twitter:Syndromic Surveillance
@ http://www.google.org/flutrends/
http://www.cs.jhu.edu/~mdredze/publications/2011.tech.twitter_health.pdf
http://www.cs.jhu.edu/~mdredze/publications/twitter_health_icwsm_11.pdf
http://www.cs.jhu.edu/~mdredze/publications/twitter_health_icwsm_11.pdf
Social Networkingat UNCF
Social Networking at theNational Library of Medicine
Conversations about NLM
Guidance
http://newmedia.hhs.gov/standards/index.html
http://newmedia.hhs.gov/resources/twitter_guidance.html
http://www.ama.com.au/socialmedia
Social Media Mantra:Mission, Tool, Metrics, Teach
Jeffrey Levy, Director of Web Communication, EPA
Self-organizing Groups:Unconferences
Self-organizing Groups:Code-a-thons
@ http://crisiscommons.org
@ http://crisiscommons.org
http://articles.cnn.com/2010-01-19/tech/tech.camp.haiti_1_smartphone-group-s-work-creole?_s=PM:TECH
Geeks for Haiti
Grassroots:Medical Art Advocacy
Pillbox: Engaging throughSocial Networks
Pillbox beta- http://pillbox.nlm.nih.gov
Social Media Nightmare
The Case of the Drunken TweetOr
Honesty is the Best Policy
Social Media Mantra:Mission, Tool, Metrics, Teach
Jeffrey Levy, Director of Web Communication, EPA
The "Social" Revolution: Transforming Health Information
into Health Innovation
David HaleNational Library of MedicineNational Institutes of Health
U.S. Department of Health and Human Services
