Men’s Health

Why I like it?

Benefits all age groups

Can be any level of training ability

Easily Accessible

Broad range of categories

Why is it successful from a marketing point of view

(and least successful)?

Answers all questions and involves the customer.

Includes two major online marketing techniques:

Interactivity & Individualization.

Minimising the major problem of obesity

Money friendly

SWOT Analysis

Strengths Weaknesses Usability Reliable information Service quality Professional sources (professional

dieticians, personal trainers, etc.)

Rarely shows the average ‘Joe’ Need computer Power/internet outage Website outage/maintenance

Opportunities Threats Health and fitness is growing

rapidly Great way for companies to

advertise on their website

Competitors Bloggers TV based fitness pages (biggest

loser, excess baggage, etc.)

Thank you