REISS - Which markets are most attractive and compatible

Which Markets are Most Attractive and Compatible

REISS Market Research

InternationalMarketAdvisors

Matteo GiovannangeliSara Chaaby

Thomas Lucas

Customer Profile

“Reiss”, the brand for managers with good taste..


To enter new markets you need to focus on your core competence:SUIT TAILORING

Matteo

Nowadays Reiss has a wide range of customers, but for 25 years was leader in selling suit, so that is their core competence.

The MarketsInternationalMarketAdvisors

AmsterdamThe Netherlands

New YorkU.S.A.

Hong KongChina

BruxellesBelgium

FrankfurtGermany

DubaiUnited Arab Emirates

Business, trading, finance, insurance, retailing and other services sectors mean....

Compatibility and attractiveness matrix


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AmsterdamHong Kong

New York City

Brussels

FrankfurtDubai

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Attractiveness

Com

patib

ility

Amsterdam The Netherlands

Analysis


Amsterdam - CompatibilityDEMOGRAPHICAL ASPECTS:-Age structure (Netherlands Data): 67.7% of the population is 18-64 years old-Income Average (Netherlands Data): EUR 2,269 monthly-Employment distribution: a 7.5 million of labour force (80% in services sector)

SOCIAL AND CULTURAL ASPECTS:-Fashion Culture “International Fashion Week” ,“Amsterdam World Fashion Center”.-Broadcasting: BBC radio and 4 BBC TV channels-British population: 76000-Language: 87 % of the population speak English -Level of education (Netherlands Data): 8.5% of labour force has bachelor's degree and 17% has professional qualifications. N.B. 50% of the channel of Amsterdam have university degree


Amsterdam - CompatibilityENVIRONMENTAL ASPECTS:-Climate: Amsterdam has a cool ”oceanic climate”. Days with measurable precipitation are common.

POLITICAL AND DIPLOMATIC ASPECTS:-Government: constitutional monarchy-Economic Partnership: good transport links and close geographical proximity.-Twinning: forty Dutch cities are twinned with British cities


Koppen climate map

Amsterdam - AttractivenessDEMOGRAPHICAL ASPECTS:-Population: 1.360.000 (city), 2.158.372 (metro) - (1st Dutch city)-Density: 4.459/km2

N.B. Amsterdam part of the Randstad (6th metropolitan area in Europe)-Population Randstad: 6.7 millionOther cities in the Randstad:-Rotterdam: 1.186.990 (metro) Europort-The Hague: 1.016.940 (urban) Political centre

ECONOMIC ASPECTS:-GDP per capita (Netherlands Data): $39,000 -Economic Capital: Stock Exchange Market, Zuidas (Amsterdam district) N.B. Amsterdam is ranked 5th the best European cities in which to locate an International Business.


Amsterdam - AttractivenessSOCIO-CULTURAL ASPECTS:-Multicultural Country: 20% of population is not Dutch

TECHNOLOGICAL ASPECTS:-Internet users: 14.273 million (85%)-Internet hosts: 12.388 million

POLITICAL AND DIPLOMATIC ASPECTS:-European Union: free movement of people, goods, services, and capital


Hong Kong Analysis


Hong Kong City – CompatibilityInternationalMarketAdvisors

DEMOGRAPHICAL ASPECTS:-Age structure: the 74.6% of the population is 18-64 years old-Employment distribution:

SOCIO-CULTURAL ASPECTS:-Language: English is the official language after the Chinese.-British culture: western culture-British citizen: 10,000-Fashion Culture: HKTDC “Hong Kong Fashion Week for Fall/Winter”.N.B. Hong Kong is considered the most important fashion capital in Asia POLITICAL AND DIPLOMATIC ASPECTS:-Asian springboard: springboard to other Asian-Pacific markets-Economic relation with UK: trading, finance, insurance, retailing and other services sectors of the Hong Kong economy.N.B. Thousand companies in Hong Kong with British involvement

Industry Sector Employment (mn) Distribution (%)

Wholesale, retail, trade, catering, hotels 1,056,855 30.1%

Finance, insurance, real estate, business services 509,257 14.5%

Community social and personal services 465,356 13.3%

Transport, storage, communications 189,812 5.4%

Manufacturing 155,968 4.4%

Civil Service 153,768 4.4%

Other 1,073,500 30.6%

Total employment 3,512,100 100%

Hong Kong City – AttractivenessInternationalMarketAdvisors

DEMOGRAPHICAL ASPECTS:-Population: 7,055,071-Density: 6076.4/km2

ECONOMIC ASPECTS:-GDP per capita: $42,700-Economy overview: exposed to the global economic slowdown, but recovered from the downturn.


SOCIO-CULTURAL ASPECTS:-Materialistic Culture : high levels of consumerism-Total retail sales: +11.4%(Dec 2009)

N.B. The mild weather, low tax and convenience makes Hong Kong a premiere international shopping centre.

TECHNOLOGICAL ASPECTS:-Internet users: 4,124,000-Internet hosts: 813,980


POLITICAL AND DIPLOMATIC ASPECTS:-Duty free: Basic items for sale do not draw any duties, sales tax or import tax.-Corporate Tax: 17.5% which is lower than international standards

ConclusionInternationalMarketAdvisors

AMSTERDAMThe gateway for the European Markets

Causeway Bay

HONG KONGThe gateway for the Asian Markets

P.C. Hooftstraat

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REISS - Which markets are most attractive and compatible