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Telling Stories: Maori news on English- and Maori-language
bulletins
Raymond Nairn PhDNZ Psychological Society Annual
Conference Queenstown, 2011
The Data
3 constructed weeks Evening news bulletins 123 bulletins - 2100 items English-language 28 Maori
items 17 Maori stories
17 ‘Maori stories’
7 – abuse of Maori children 2 – allude to Maori male violence 3 – deaths of Maori men 5 – miscellany Parekura Horomia: kids miss
breakfast Pounamu theft protest Kopu mill closure Auction Tame Iti artwork Treaty settlement apologies
Analysing Agendas
1st Level – ‘what to think about’ Were these the only stories?
2nd Level – ‘how to think about
it’
1st Level Agenda setting
Abuse/violence: Hui of hope (1); Kahui rejected (4*); Nia Glassie (1*), Jhia Te Tua (2); Guilty pleas (5); Starship (1); Kahui trial (2*)
Maori men and violence: White Ribbon march (1); Te Tomo (1)
Maori deaths: Hone Tuwhare (1**); Barry Barclay (1**); Tamati Paraone (1**)
Misc: Kopu mill (2*), Horomia (1*), Tame Iti artwork auction (1), Treaty settlements apologies (1), Pro-pounamu thieves protest (2)
What other stories?
Honorary doctorate for Tumu Te Heuheu Ruatoki – steps to ease children’s police raid
trauma Carved pou erected at Miropiko (Hamilton) Maori most prolific volunteers in community Ngai Tahu and Crown monitor fish stocks 1st meeting of Waikato River Guardians
Establishment Committee Malborough Sounds – local iwi in coastal
environment working group
2nd Level Agenda setting
How to think about this…. Frame, language, shots, sources…
White Ribbon Day March
Te Tomo
Maori violence - Theme
In the nature of Maori, especially men Maori (men) seek out, enjoy Evidence of primitive, savage nature FUNCTION – distract attention from
violent effects of colonisation, Pakeha law & society on Maori
White Ribbon Day March
FRAME: “Dads, brothers and sons took to the streets of Dunedin…to raise awareness of domestic violence against women”
SHOTS: LS – the march, CU – balloons, MS – banner: Te Whare Tangata Te Ao Marama, CU - putatara
2nd Level Agenda:How to think about Maori
Character: abusive, savage, uncaring Adult male vs baby/toddler Violence – non-Maori child killer – ‘why trust?’
Paucity:symbolic annihilation Content: symbolic demonisation
References
Gerbner, G. (1972). Violence in television drama: trends and symbolic functions. In: Comstock G, Rubinstein E eds. Media Content and Controls. Washington, DC, US Government Printing Office.
McCreanor, T. (2009). Challenging and countering anti-Maori discourse: practices for decolonisation. Psychology Aotearoa, 1(1): 16-20.
McCreanor, T. (1989). Talking about race. In H. Yensen, K. Hague, T. McCreanor (Eds.), Honouring the Treaty: An introduction for Pakeha to the Treaty of Waitangi, (90-112). Auckland: Penguin.
Poindexter, P., Smith, L. & Haider, D. (2003). Race and ethnicity in local television: Framing, story assignments and source selections. Journal of Broadcasting and Electronic Media, 47, 524-536.