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WELCOMEto
Training ZoneOf
Pharma Sales & Marketing People
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There may be some inhibitions in
your mind
regarding the
Training
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Training…… Why ?
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1. To Develop & sustain high sales performance.
2. To improve the technical skills of the team member.
3. To develop managerial and interpersonal relation within the team .
4. To meet current and future challenges successfully.
5. To keep the team member committed and motivated.
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General Problems faced by
first line field force & managers
Behavioral Problem – Negative attitude, Low self esteem, Lack of motivation, Lack of team spirit Perceptual problem.
Technical Problem - Lack of knowledge about selling environment, Lack of selling skills
Clinical Problem - Lack of dressing sense, Lack of product knowledge, Communication problem (general & message communication).
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Relation between Problem & Solution
Overcome Behavioral Problem -
To keep team member committed & motivated.To develop managerial & interpersonal relation within the team.
OvercomeTechnical Problem - To develop & sustain high sales performance.
To improve technical skills of the team member.
OvercomeClinical Problem - To meet current & future challenges successfully.
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How the Training capsule will help ?
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Module 1 - Team Management: Know & Motivate your team.
Module 2 - Let’s Explore Inhibitions.
Module 3 - Get a Winning Edge.
Above module will help to cope up with the Behavioral Problem
of the team member
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Module 1 Team Management: Know & Motivate Your Team
Beneficiary : First Line Mangers
Learning Objective : To make aware the participant about perceptual problems faced in perceiving the field force and way to cope up with said problem. To bridge up the attitudinal gap, to know about the motivational issues of sales force and ways to motivate them and how to get best out of the sales force.
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Module 2
Let’s Explore Inhibitions
Beneficiary : First Line Field Force & Mangers
Learning Objective : Above segment of stakeholders of the company sometime surrounded by aura of inhibitions regarding their career which effects their productivity adversely. This module will help them to come out of their demoralizing inhibitions
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Module 3
Get a Winning Edge
Beneficiary : First Line Field Force & Mangers
Learning Objective : To discuss about different factors affecting attitude and its impact on working. How to build a positive attitude. Motivating pills and to develop a high self esteem of the participants. Develop a killing instinct
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Module 4 - Sharp Your Axe.
This module will help to overcome the Technical Problem
of the field force
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Module 4
Sharp Your Axe
Beneficiary : First Line Field Force & Mangers
Learning Objective : To discuss the crucial elements of personal selling in pharma industry. Understanding the prescribing behavior of your customer / prospects and how to motivate them to prescribe your brand. To discuss some myopic conditions in pharma marketing.
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Module 5 - Smart Move Inside The Clinic
This module will help to overcome majorClinical Problem
of Field Force
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Module 5
Smart Move Inside The Clinic
Beneficiary : First Line Field Force & Mangers
Learning Objective : This module will give in depth understanding of marketing communication generally used inside the clinic like its basic elements, barriers to effective communication, understanding the customer inside the clinic by his gesture, how to create a memorable message.
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A Common HR Philosophy
The people are encouraged to enhance their Proficiency, Communication Skills, Potential
Leadership and
Team Work
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Your Field Force will meet your philosophy
Our module will provide an edge to their Endeavor
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Know about the
Trainer
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Name : Ajit Kumar Singh
Qualification : B.Sc.(Chemistry), M.B.A.(Marketing)
Contribution : Several Articles related to pharma sales & marketing have already been published in Pharma Pulse & Express Pharma titled as Psychographic Segmentation – Making Psychographic Segmentation – Making detailing easierdetailing easier, , Need for Personal TouchNeed for Personal Touch, , Communication – A Communication – A Promotion MixPromotion Mix, , Managing Field ForceManaging Field Force,, Medical Reps: Look into Medical Reps: Look into yourselfyourself , Changing MindsetChanging Mindset,, The Number Game The Number Game,, Challenges faced Challenges faced by pharma start upsby pharma start ups etc. Some more articles are in pipeline.
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Past Experience…
With : Cipla Ltd.
Level : Middle Management
Job Profile : Sales & Marketing,Training & Development of Sales & Marketing People
Several assignments done as Freelance Pharma Sales Trainer
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