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TIM LLOYDDEPUTY HEAD ECOMMS AND PUBLISHING, UK DEPARTMENT OF HEALTH
Health 2.0 and the UK landscape
Who am I?
I work in the digital communications team at the UK Department of Health
Responsible for the way the Department uses the public web: websites, social media and digital engagement
We publish information for health and social care professionals
Deliver digital engagement opportunities and guidance, for communications with the media and public
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Views shared in this presentation are my own and do not necessarilyreflect those of my employer
You can find out more about us here
www.dh.gov.uk (information for health and social care professionals in the UK)
www.nhs.uk (health information for members of the public)
www.digitalhealth.dh.gov.uk(our digital policies, guidance and news)
@dhgovuk @nhschoices
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I write about digital health in these places
@timolloydwww.clearmessage.wordpress.com#nhssm – a weekly Twitter
chat for anyone interested in talking about online health communications
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Views shared in this presentation are my own and do not necessarilyreflect those of my employer
Today
What is health 2.0?
The empowered patient
The empowered health care professional
Some examples of social media being used in patient care
Pitfalls, challenges and next steps
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What is health 2.0?6
What’s driving health 2.0?
A consultation on information The information revolution is about transforming the way information is accessed, collected,
analysed, and used so that people are at the heart of health and adult social care services
www.dh.gov.uk/informationrevolution
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Government 2.0
Digital by default
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Improving quality and productivity in health
The need to make our health service more efficient
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Lots of great things happening elsewhere:
Patient Opinion www.patientopinion.org.uk
medCrowd www.medcrowd.com
Change4Life www.facebook.com/change4life
Drs tweeting www.twitter.com/ReedyfordGP
More about these later...
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The empowered patient
If you wake up with a headache, or some other symptom, and you are a web user, the chances are you might turn to Google
By the time you reach the doctor you’ll probably feel you have a pretty good idea of what’s wrong with you
You may even have discussed it with friends in your social networks, others online with similar symptoms, or an online health professional
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What’s the problem
Patients who take care of themselves avoid costly trips to the doctor or hospital
There is a need to make sure sound, safe, information is out there
The doctor is still the doctor, not an administrator for patients
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More info on empowered patients:
Dave deBronkart www.twitter.com/ePatientDave
Lucien Engelen’s Little Booklet about Health 2.0
www.lucienengelen.posterous.com
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Doctors need to be aware of patient’s online journey
There is evidence to suggest this is changing, as health professionals connect with each other in a personal/professional capacity online
#twitjc
The Network With No Name
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Mayo Clinic Centre for Social Media
http://socialmedia.mayoclinic.org/
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Speaking to healthcare professionals they say:
Need for clear policies about how to use social media
Clear boundaries about what social media is and isn’t for
Practical advice about how to set up a profile and what channels to use
Consistency of health information online. Where should they refer people?
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Some case studies
The tweeting kidney patientwww.nhssm.posterous.com
Hospital information on social media channelswww.facebook.com/pages/St-Georges-Healthcare
Patient Opinion and NHS Choiceswww.nhs.uk
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More case studies
Raising the profile of health services on Twitterwww.twitter.com/SUHT
Professional collaboration: doctors.net.uk and medCrowd.com
Opening up engagement for making policy, gathering opinion, disseminating information
Beating Bowel Cancer community
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The digital divide
Not everyone is online
1 in 4 UK adults have never used the internet
One third of UK households don’t have internet access
BUT these audiences can be reached through family and friends
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Pitfalls and challenges
Patient confidentiality
Resource and investment
Social media policies and guidance
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Summary
There are some big drivers for digital engagement in health, in the UK
And there is already lots of great work happening
Empowering health professionals, not just patients
Providing more guidance and support
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