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Brief Overview of AARP Health Innovation@50+ program to open Health 2.0's first Traction Startup Championship.
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HEALTHINNOVATIONFRONTIERS
UNTAPPED MARKET OPPORTUNITIES FOR THE 50+
Jeffrey Makowka
Senior Strategic Advisor
Thought Leadership
@jmakowka
#innovation50
AARP’s vision is to stimulate innovation and entrepreneurship in the market place around
breakthrough products, experiences, and business models for health technologies benefiting
the 50+.
At AARP we are collaborating with the industry in the following areas::
MARKET OUTREACH: Raising awareness of the market opportunity, needs, and wants of
the 50+
MARKET DEVELOPMENT: Influencing ecosystem development for consumer centric health
tech for the 50+
INNOVATION SHOWCASE: Creating platforms for showcasing innovative technologies
MEMBER INVOLVEMENT: Engaging AARP members in providing early feedback on
emerging trends and innovation
More info: http://www.aarp.org/innovation50plus
THE VISION
THE BOOMER ECONOMYMuch has been written about the Baby Boomer Generation and for good reason. They are the largest generation in American history
and are simply too valuable to ignore. We will highlight the facts that demonstrate that boomers have the most and spend the most, that
they are more tech savvy and more marketing-friendly than believed.
100 million consumersand accounts for nearly
The 50+ segment consists of close to
$230 billionin sales for consumer packaged goods.
49%of total sales
+34%
+12%
50%of adult
population
Between now and 2030, the 18-49 segment is expected to grow +12%, while the 50+ segment will expand +34%. BECOMING
BOOMERSare the most marketing-friendly generation in U.S. history. They:
WHAT’S MOREthey stand to inherit
$15 trillionin the next 20 years
50% 70%• represent one-third of all online
and social media users• have and spend the most money• stand to inherit even more
In five years, nearly 50% of the U.S. population will be 50+
and they will control 70% of the country’s disposable income.
NINE AREAS OF OPPORTUNITYThese areas of the healthy living market represent the best investment opportunities for break-through technologies, innovative
products, and disruptive services. Together, AARP is confident that they represent the potential adoption of new products and services
for over 100 million people and an opportunity for as high as $20 billion in revenue by 2018. Want to know more? Let’s go.
5
The 50+ market continues to grow at the pace of the digital health and wellness market
2010
2011
2012
2013
Tota
l Fu
ndin
g
$0.56B
$1.05B
$0.77B
$1.51B
$0.93B
$2.22B
$1.48B
$2.79B
Digital Health & Wellness Market 50+ Market
6
Health Innovation Frontiers 2.0!http://goo.gl/YfWb6U
Other Resources for Innovators and Investors
• www.aarp.org/innovation50plus
• www.aarp.org/50plusinsights
• @jmakowka• @AARPInnovation• #innovation50