Eyeforpharma Barcelona 2014

Gold Sponsor: Bag Sponsor: Lanyard Sponsor: Workshop Sponsor: Exhibitor:

www.eyeforpharma.com/barcelona

POWER PARTNERSHIPSBuild value with your customer in an era of climate change: Understand how you can deliver true value to physicians, patients, payers and non-traditional stakeholders.

SALES SUPREMACYEvolve to meet the needs of today’s customer: how to put in place the right training, systems and tools to stand out, incorporate KAM and ultimately build fruitful long-term customer relationships.

MULTICHANNEL MASTERYMarketing Achieve true multichannel: with better-leveraged digital, synchronised channel selection and cross-company implementation - whilst maintaining innovation with your core team

18th - 20th March 2014 | CCIB, Barcelona

12th Annual

Barcelona 2 14

Benchmark against and learn from your corporate peers with over 24 hours of best practice and future strategy planning. During the networking time you will leave with valuable contacts and takeaway solutions which you can put into action.

Join 1000+ senior level executives over 3 days for the world’s largest high level business discussion for the pharmaceutical industry. 3 focused tracks, exclusive keynote sessions and out of industry perspectives for forward thinking best practice.

This is your only opportunity to explore Europe’s largest Pharma exhibition. Time to go shopping. See how more than 80 solution providers have evolved to cope with this new era – and take your pick.

Conference NetworkingExhibition

VALUE DRIVEN Time to boost innovation, evolve your services and advance stakeholder partnerships

100 EXPERT SPEAKERS

SAVE 500

before 13th December

The World’s Largest Meeting of Commercial Pharma Executives

Welcome to the 12th Annual eyeforpharma Barcelona SummitThat’s right. We’ve been doing this for twelve years, and that has been enough time to witness the industry stumbling through a succession of changes, claiming to be getting more and more customer-focussed throughout. But can we really say we’ve seen a plethora of valuable partnerships designed to tackle the patient’s ultimate concerns? Can we see our path of evolution towards real patient progress?

To be honest, we haven’t. Or at least, we hadn’t - until we decided that this year we were really going to dig in. We were going to look hard not just at the companies everybody knows about, but to find the nuggets of genuine patient value that are being created on the coal-faces of commercial pharma.

Finally, we think we’re there. eyeforpharma Barcelona has long been the world’s largest commercial pharma summit and the leading meeting point for executive decision makers. It was the place where SFE started to shape the industry, and now we can safely say that it will also demonstrate real innovation and real value for your customer This is an opportunity for an industry to take a unique chance to come together and figure things out collectively.

So, who are these individuals and companies that are really making progress? Who are the experts? Who are the thought leaders?

Take a look at the agenda. The keynote presentations will focus on innovation and change in the industry; from UCB’s Chief Patient Officer to the Director General from EFPIA. This is where the front-runners in pharma come to create a customer-centric value-proposition.

The summit then splits into 3 parallel, focussed sessions on customer value, sales and marketing. Each of these three sessions aims to bring you best practice, case studies and take home messages so you can apply your learning’s to your everyday roles.

You will leave this three-day event with genuine insights based on the real-life experiences of your industry peers, as well valuable new contacts and solutions for your company in our networking and exhibition areas.

Reserve your place amongst the leading executives in the industry by visiting our website www.eyeforpharma.com/barcelona or using the registration form enclosed.

We look forward to welcoming you to Barcelona on 18-20 March 2014!

p.s. Register before 13th December to save €500

LUCY FISHERVice President eyeforpharma

lfisher@ eyeforpharma.com

HAYLEY DUNNGlobal Event Directoreyeforpharma

hdunn@ eyeforpharma.com

BLAIR GOTTSCHOGlobal Event Directoreyeforpharma

blair@ eyeforpharma.com


Don’t just take our word for it….

Here’s what the 2013 attendees had to say:

“Best so far More relevant and linked to the

challenges we have today and tomorrow.”

Corporate VP, Leo

“Great mix of participants & speakers from

all horizons, giving insights both during the

presentations and the informal networking.”

EUCAN MCM IT Director, MSD

“The great event to get first-rate information

and top level networking. I enjoy that the

event covers a wide range of topics.

Interacting and learning from other

companies is an important part of going to

the conference.”

Senior Manager, Gedeon Richter

“I found the event very informative and

appreciate how it is evolving with the

changing environment.”

Sales Operations Manager, Sanofi

Join the conversation on twitter, follow us at #efpbarca

Expert SpeakersCUSTOMERLODE DEWULF Chief Patient Affairs Officer, UCB

RICHARD BERGSTROMDirector General EFPIA

DR. JAMES KINGSLANDPhysician

KARI SARVANTOCEO Primex Pharma

VIRGIL SIMONSFounderProstate.net

ANSSI PULKKINEN Head of Strategic Marketing Roche

TILL BAUERHead of Commercial Innovation MSD

ANDREW SCHORRFounderPatient Power

TIM VAN TONGEREN Senior Advisor, Digital Marketing and AnalyticsGSK

PIERRE BOULUDExecutive VP Ipsen

CHRISTIAN ISLERGlobal Head of Solution & Product DevelopmentPfizer Integrated Health

MICHAEL BAESVP Customer Innovation Janssen

DALLAS MOORESDirector of Training Bayer

ANSSI PULKKINEN Head of Strategic Marketing Roche Diagnostics

JILL DONAHUEFounderExcellerate

MARKETINGMONICA VIDAL Innovation Leader Eli Lilly

HAIDER ALLEGGlobal eMarketing ManagerGedeon Richter Preglem

ANITA PATEL JUSNES Franchise Head of Primary Care Novartis

DR ESPEN BURUM-AUENSEN Medical Advisor Novartis

MARK PETERSEN Global Digital Marketing Boehringer Ingelheim

SUSANNE HOLMSCHAEFFER Multichannel Marketing Manager MSD

MIKAEL NILSSON Director Marketing Excellence, Global Commercial Strategy Biogen Idec

HANNAH MEYNAGlobal eMarketing Grunenthal

YANNICK DI MONDO Digital Marketing Manager Mylan

ANTONIO MENÉNDEZ VP Marketing Paramount Pictures

KAI GAITMC Marketing Franchise Director GSK

JOHN PUGH Global Digital Innovation Team Leader Boehringer Ingelheim

PHILLIPE KIRBY Account Director MSD

RAGNAR GASEBYGlobal Head of Multichannel Marketing Merck

ANDREAS CLAUS KISTNER Regional Portfolio & Solution Architect EMEA Roche

CHRISTIAN NAUMANN VP Head of Marketing Bayer

BABA AWOPETUEuropean Marketing Director Leica Microsystems


SALESCHRISTOPH SCHMIDT Corporate VP, Head of Global Commercial Excellence Actelion

HELEN SANDILANDSHead, Commercial EffectivenessBaxter Healthcare

PETER DEANE Head, Global Sales Force Effectiveness Novartis

CHRISTIAN NEUROHRHead of Sales Effectiveness Commercial Excellence & Operations GSK

GREGORY MILLER Vice President and General Manager UCB

KAMIL LEVENT, ARSLANSales Director Janssen

DAVID ARNOLDGlobal Head, Sales & Marketing Global Excellence Boehringer Ingelheim

GRAHAM LEASK Academic Aston University

WILF LLIFFEField Force Effectiveness MSD

CHARLOTTE CATODirector, Business Intelligence & Development Lundbeck

MARIA SANCHEZ Commercial Director, Sales and Marketing Grunenthal

OTTO SIMONSSONHead of Sales Nutricia

KIT BRITTENHead of Commercial Account Management Sanofi UK

SHELLY DAULDirector, Sales Force Effectiveness UCB

VLADISLAV URDA Commercial Effectiveness Director Teva

PETER KEYSERSDirector Sales Hospital Astellas

NIALL MCCONNELL Associate Director Business Excellence Celgene

LEE GITTINGS Regional Director, Pfizer UK

ANJA SCHMIDT-FINK Head Key Account/ Channel Management Novartis Pharma

ALLAN MACINTOSH Senior Business Account Manager Grünenthal UK

PAUL REYNOLDS Commercial Director GSK Poland


True customer-centric models

• How to build a truly service-orientated structure to deliver value to your stakeholders that is the right fit for your business

Patient engagement focus: build partnerships for enhanced healthcare outcomes

• Focus on strong, valuable partnerships which provide relevance to your end user and result in improved health outcomes

Improve your value proposition for payers and increase market access

• Payer collaboration insights: understand the issues that arise across different locations and how you can adapt to overcome these barriers

The importance of innovative partnerships to maximize your product potential

• Make headway with non-traditional stakeholders to increase your exposure; leverage digital networks to enhance communication

How your CRM & analytics can drive your digital marketing strategy

• Restructure your CRM approach to maximise gains from interactive detailing, multiple platforms and existing sources

Learn to execute digital channels to their full capabilities – social media too!

• How to move from campaigns to real engagement with mobile technology, better social media dialogue and sensible core messaging.

Ensure marketing excellence in your multichannel strategy

• Customise and digitise your marketing approach to adapt to the evolving stakeholder environment

Adapt your model for future success

• Understand new field roles and ensure cross-collaboration for a holistic customer relationship

The changing sales representative: develop the new behaviour, skills and mindset

• Get one step ahead by adjusting your understanding of customers and building in dynamic skill improvements

Leverage sales analytics and tools

• Incorporate analytical data to measure performance and drive informed business decisions

Meet the needs of your customers with an integrated KAM model

• Implement KAM in a new and complex environment whilst ensuring a focus on customer needs, objectives and account plan.

Value Partnerships Successful win-win

collaborations

TRACK ONE

Multichannel Marketing

Leverage digital to execute true multichannel

TRACK THREETRACK TWO

Agenda at a Glance

Sales ExcellenceGet closer to your customers with an

advanced sales model

Opening keynote sessions:

Hear from the front-runners in the industry on patient-centric value propositions:

• The era of patient value: are you really in it for the long haul?

• A revolution in regulation and public policy to enable transformation of your business

• Service with a Smile: deliver value to your stakeholders yet meet your business goals

• The latest in SFE techniques: innovative ways to improve efficiency and performance


Keynote Sessions

THE ERA OF PATIENT VALUE: ARE YOU REALLY, REALLY IN IT FOR THE LONG HAUL?

• Why today’s sales and marketing excellence means patient-centricity– and how to truly deliver on this paradigm shift

• A guide to the history, future and relevance of patient-focussed commercial models

• Learn how a modern organization must respond to increasingly empowered patients

• Examine what has and hasn’t worked: how to put patients at the centre, how to screw it up, and how to determine when and where to start

Lode Dewulf, Chief Patient Affairs Officer & Vice President, UCB

A REVOLUTION IN REGULATION AND PUBLIC POLICY TO ENABLE TRANSFORMATION OF YOUR BUSINESS

• Understand the true intentions of patient group and pharma working relationship evolution

• Recognise the challenges faced by government and regulators so you can partner for commercial success

• An essential guide to what healthcare policy makers really want from pharma

• Create a strategy that incorporates regulatory variances across the EU and the rest of the world

Richard Bergstrom, Director General, EFPIA

SFE FOR 2015 AND BEYOND: HOW TO HARNESS THE LATEST TECHNIQUES AND TECHNOLOGIES TO ADD FIRE TO TRADITIONAL SALES MANAGEMENT

• Hear how Actelion has revitalized its entire Commercial Excellence program and created new-found external momentum

• Beyond the silos: witness the holistic approach which combines sales leadership with leveraged mobile technology and CLM

• Chart the growing importance of the first-line manager in recruitment, training & development: understand the skills you need to hire now

Dr. Christoph F. Schmidt, Corporate VP Global Head of Commercial Excellence, Actelion

DEMONSTRATE VALUE TO YOUR CUSTOMER USING MULTICHANNEL MARKETING TO BUILD VALUE WITH YOUR CUSTOMER AND YOUR BUSINESS

• How can digital and other alternative channels be used efficiently in healthcare marketing

• Ways to set up multichannel marketing to create effective results

• Meet your marketing objectives by demonstrating value to the customer and the your business

Pharma executive to be revealed

SERVICE WITH A SMILE: DELIVER VALUE TO YOUR STAKEHOLDERS YET MEET YOUR BUSINESS GOALS

• How to understand what patients actually want from both products and services - and work backwards from this to determine the right model for you

• Adapt and rethink your commercial model cost effective and impactful in a changing environment

• How to organise your teams to implement new models successfully and align goals

Keep updated online for latest speaker announcement

FROM EMERGING MARKETS TO GLOBAL DOMINANCE: ACHIEVE MAXIMUM VALUE ON A REGIONAL LEVEL

• How to work compliantly within the tighter regulations in emerging markets

• Pricing strategy in cost-contained environments: What is the right price?

• Deal with challenges on a country-by-country basis in order to achieve successful launches across multiple markets

Speaker to be revealed

Industry Leading Keynote Speakers “EFPIA represents the research-based companies. The first point in our “vision” document is that EFPIA members are committed to show the added value of their products. This is increasingly important. And it not only includes added value to patients, but also to care-givers, health systems and payers. My industry has many customers to care about.”

Richard Bergström, Director General, EFPIA

(European Federation of Pharmaceutical Industries and

Associations)

“This meeting provides a unique opportunity and forum to discuss Patient-Centricity, which is probably one of the most fundamental changes in the pharma industry today and in the near future”

Lode Dewulf, Chief Patient Affairs Officer, UCB

“Learn how to successfully compete in todays and the future pharmaceutical environment. Revitalize the basics, leverage new technologies and upgrade your people.”

Dr. Christoph F. Schmidt, Corporate VP Global Head of

Commercial Excellence, Actelion


BEGIN WITH THE OPTIMAL CUSTOMER-CENTRIC MODEL

Understand how to drive value at each point of contact to your groups of HCPs and stakeholders to ensure your whole strategy is built around their varied and changing needs.

• How to adapt your model and internal structure in order to become customer-centric

• Examine why collaboration is the long-term key to success and the various types of internal and external partnerships designed to impact health outcomes.

• Models of true collaboration between pharma-customer – witness how to become the solution for your customer

• Create ongoing value by recognising different needs at various stages, from diagnosis through to post-treatment support

• How to prioritise customer segments in order to generate maximum impact

• Plan your approach so that everyone in a customer-facing role understands their role and how to propagate strong, focussed messages

Speakers include:Pierre Boulud, General Manager, Ipsen Pharma

Kari Sarvanto, CEO, Primex Pharmaceuticals

Michel Baes, VP, Janssen

PATIENT ENGAGEMENT: BUILD PARTNERSHIPS FOR ENHANCED OUTCOMES

Capitalise on the potential that pharma-patient partnerships can bring as individuals continue to grow in empowerment and self-management.

• Case study: a look at new pharma-advocacy initiatives to examine why they are crucial going forward

• The patient holds the power - how the move from population-based medicine towards “my medical choice” enables you to deploy diagnostic tools which aid your business

• Help them to help themselves: how to motivate patients to take responsibility for their own health so they get the most out of your programmes - and improve outcomes

• What power-patients want: enable access to leading-edge treatment information by supporting respected, independent, ongoing channels and sources

Speakers include:Anssi Pulkkinen, Head of Strategic Marketing, Roche

Virgil Simons, Founder & President, The Prostate Net

Andrew Schorr, Founder and Host, PatientPower.info

GET PAYERS ON BOARD: FOCUS ON YOUR VALUE PROPOSITION

Ensure market access by creating valuable collaborations. Hear directly from payers in order to truly comprehend, share and realise their vision.

• Understand what payers are looking for at various stages of your product cycle and communicate effectively to demonstrate value beyond the pill

• Payer insights: understand the issues that arise across different locations so you can alter your strategy on a regional scale

• Panel debate with payer representatives from the UK, Spain, Germany, France and Italy: overcome the specific challenges of reimbursement in different markets

• Challenge your value proposition by developing a system to identify changing customer needs

• Ensure global and local understanding of market access and value of drugs, within your teams, for consistency and improved patient access

• Internal collaboration and cross-sector understanding between clinical and commercial for a cohesive access strategy

Dr James Kingsland OBE

Payers from UK, Spain, Germany, France and Italy to be revealed

NURSES, PHARMACISTS, PRIVATE INSURANCE, HEALTH AUTHORITIES – WORTH IT?

New key stakeholder groups are fast-emerging– let’s tackle the increasingly influential role of pharmacists, nurses, health authorities and private insurance companies to close the gap between your strategy and your patients.

• The role of pharmacists: utilise the accessible relationship between the pharmacists and the patient to result in improved health results

• How to leverage digital networks to enhance communication with your customers: understand where digital is able to educate your customers in both product and disease areas

• Ensure cost-effective communication by adapting your message across multiple platforms and locations

• Explore the opportunities of partnerships with non-traditional stakeholders to increase your exposure and gain leverage over decision-making processes

• Refine your plan and tailor your message to suit the needs of these individual stakeholder groups

• How do we measure success with these partnerships: key metrics to help shape the evaluation process of these engagements

Speakers to be revealed

Value through PartnershipsTRACK ONE


ADAPT YOUR MODEL FOR FUTURE SUCCESS AND ENHANCE INNOVATION AROUND YOUR SALES FORCE

Change in healthcare hasn’t slowed down. It’s time to revisit and rethink your commercial model in order to be collaborative, customer-centric and time-effective to ensure the highest success rate.

• Understand new field roles and ensure cross-collaboration with existing reps to ensure business success

• The role of the MSL and how you both work closely to ensure relevant and important information is shared with your customers

• Create an effective hybrid sales model to improve operational efficiency and meet customers’ demands

• How to combine field visits with online meetings: getting the right balance to ensure you are most time effective

Maria José Molero Sanchez, Commercial Director, Sales and Marketing, Grünenthal

Kamil Levent Arslan, Sales Director, Janssen

THE STRONGEST LEARNING, TRAINING AND DEVELOPMENT TECHNIQUES IN A CHANGING WORLD – TURN YOUR REPS INTO THE AGENTS OF VALUE

Evolving sales models can be a challenge but also an opportunity. Get closer to achieving the ‘perfect’ team with insights from forward-thinking executives. Including:

• How to create an internal centre of excellence to support your business globally

• A guide to the optimum structure, alignment and sizing considerations you need to ensure your team is able to drive new SFE projects

• Ensure your front-line manager (FLM) has both the necessary management and commercial skills to spot new opportunities as well as lead a team to success in a changing environment

• Effective call planning: target and segment to meet the needs of your customer

• Review a revolutionary and disruptive sales model case study that addresses access, trust and transparency to support the customer centricity movement.

Peter Deane, Head, Global Sales Force Effectiveness, Novartis

Gregory Miller, Vice President and General Manager, UCB

Helen Sandilands, Head of Country Commercial Effectiveness and Training, Baxter Healthcare

Otto Simonsson, Head of Sales, Nutricia

Shelly Daul, Director, Sales Force Effectiveness, UCB

Value through Sales

LEVERAGE ANALYTICS, TOOLS AND SYSTEMS TO MAKE SHARPER CORPORATE DECISIONS

With ever-increasing pressure to ensure maximum ROI, making informed and fact-based decisions has never been so important. To keep up with the best, you need to be able to measure performance in order to spot areas for improvement, and use analytics to create genuine insights.

• Identify KPIs that are right for your team and use them to create improved performance management investments

• Create country-focussed reports for effective local forecasting

• Make radical improvements to sales force productivity by combining leading edge analytics and robust implementation

• Leverage sales insight for improved management decision making and results

• Identify data and software investment opportunities and ensure business processes are successfully implemented

• How innovative business systems and analytics can add value to your business

• How to enhance your selling process with successful Ipad integration

Graham Leask, Academic, Aston University

Wilf Lliffe, Field Force Effectiveness, MSD

Christian Neurohr, Head of Sales Effectiveness, GSK

Vladislav Urda, Commercial Effectiveness Director, Teva Europe

Charlotte Cato, Director of Commercial Development, Lundbeck China

Niall McConnell, Director Business Excellence, Celgene

Paul Reynolds, Commercial Director, GSK Poland

STRONGER KAM: STRONGER RELATIONSHIPS, STRONGER SALES, STRONGER VALUE

A complex team-selling environment requires real planning to competently address the needs of the multiple customers involved in one decision-making process. And that’s before you focus on the necessary additional skills and attitudes. Learn how to adapt before it’s too late.

• How to bring the sales process closer to the customer

• Align your teams: how to get functional engagement from marketing, medical, sales and marketing access

• KAM in a new and complex environment: essential steps that can be taken to minimise mistakes and keep morale high

• How to adapt to different types of customers emerging across all markets: future proof your KAM strategy

• Build long-term partnerships with your key accounts to drive performance and boost revenue

Peter Keysers, Director Sales Hospital, Astellas

Allan Mackintosh, Senior Business Account Manager, Grunenthal UK

Kit Britten, Head of Commercial Account Management, Sanofi UK

Lee Gittings, Regional Accounts Director, Pfizer

Anja Schmidt-Fink, Head of Key Account/ Channel Management, Member of the Board, Novartis

TRACK TWO

ENSURE MARKET DOMINANCE WITH A CLEAR AND CONSISTENT MULTICHANNEL STRATEGY ACROSS MARKETS

To execute a well-rounded strategy comprised of online and offline channels to various stakeholders is complex. With global investment in online channels increasing 40% from 2012 to 2013, and a 65% leap in e-detailing spend, the competition is clearly hotting up. Learn the secrets of implementation to maintain a differentiated position.

• Devise a global message that maintains relevance to local affiliates to ensure a widespread message consistency

• Accelerate your global reach with a consistent marketing execution within a joint venture

• Customise your marketing approach by acting on the communication and engagement preferences of diverse customer segments

• Quantify your channel success depending on the unique market context and product type to plan your critical capabilities for 2015 and beyond

• How to avoid pitfalls in your digital strategy through online insight-mining and navigation through online communities

Speakers include:Philippe Kirby, Account Director, MSD

Baba Awopetu, European Marketing Director, Leica Microsystems

Haider Alleg, Global eMarketing Manager, Gedeon Richter PregLem

Ragnar Gaseby, Executive Director, Global Head of Multichannel Marketing, Merck

KEEP THEM ON-SIDE: MAINTAIN INTERNAL BUY-IN THROUGHOUT MAJOR INTERNAL TRANSFORMATION

Other industries are setting the benchmark with customer and digital-centric models and your customers expect the same from you. But your whole team needs to be onboard. Hear both pharma and out-of-industry leaders share how they digitised their organisation and their continued success with their digital strategy.

• How to successfully re-engineer your strategy to make the entire organisation your digital team

• Overcome resistance to change: tools and tactics to motivate and inspire change through participation, communication and training

• Convince sceptics, measure your success and justify investment by being able to quantify and measure innovation in new channels

• You know the huge value of digital marketing but how do you explain and prove its value to others and start thinking like an executive?

Speakers include:Mikael Nilsson, Director of Marketing Excellence, Biogen Idec

Antonio Menendez, Vice President Marketing, Paramount Pictures

Value through Marketing TRACK THREE


DRIVE YOUR DIGITAL MARKETING WITH CLM, CRM & ANALYTICS IN HARMONY

Putting your customer at the forefront creates the challenge of understanding what they really want and being able to act on this. Leading companies are using technology to enhance this. Fully harness the power of your CRM and capitalise on your customer data.

• Create a new culture of individualised marketing through fast data capture and tailoring sources to fully reap the rewards of what CLM has to offer

• Create superior customer interactions through better customer life cycle models to ensure a seamless, consistent customer experience

• Integrate your e-detailing platforms across different functions to maximise sales force efficiency, cut costs and increase physician prescribing

• How interactive detailing can define your customer insights, enrich your CRM data and reinforce your multichannel communication strategy

Speakers include:Andreas Claus Kistner, Global Head of Solution & Portfolio Architecture Commercial Operations & Global Product Strategy, Roche

Yannick Di Mondo, Digital Marketing Director Europe, Mylan

Hannah Meyna, Head of eMarketing, Grunenthal

LEVERAGE YOUR DIGITAL PLATFORMS TO ADAPT TO YOUR CUSTOMERS’ COMMUNICATION PREFERENCES

There are simply no excuses anymore: in this digital-centric era you need to fully immerse and be adaptive to where your customer is present and active. Hear our industry leaders share how they pushed the boundaries and have taken digital capabilities to the next level.

• Take control of your social media dialogue in a complex and risk-averse environment to strengthen partnerships and instil trust with your customers and patients

• Manage the transition from campaign-based marketing to permanent engagement with mobile technology

• Justify your investments by ensuring that all your customer interaction touchpoints deliver measured, compliant and valuable messages to your customers

• Understand and be able to implement the unique relationship between digital marketing and digital medicine to meet the expectations of your medical and digital-savvy customers

Speakers include:Kai Gait, Multichannel Marketing Franchise Director, GSK

Monica Vidal, Innovation Leader, Eli Lilly

Anita Patel Jusnes, Business Franchise Head Primary Care, Novartis

John Pugh, Global Digital Innovation Team Leader, Boehringer Ingelheim

Dr. Espen Burum-Auensen, Medical Advisor, Novartis

Business Opportunities for Solution Providers

Who will be there in 2014?Below is a breakdown of the job titles who

attended the 2013 event and the types of people

we expect to attend the 2014 event…

Spaces are limited Get in touch today!

RICHARD ELLIS at:

[email protected] or

call +44 (0) 207 375 7170


If you want to maximise your return on investment at

this industry-leading event by increasing your profile with

our exciting range of sponsorship opportunities, contact:

4%

57%

10% 29%

North America

CEE (Incl.Russia)

WesternEurope

Rest of the World

REGION

JOB FUNCTION

SALES (INCL. SFE.KAM)

MARKETING (INCL. MULTICHANNEL, PRODUCT, BRAND)

CUSTOMER ENGAGEMENT (INCL. COMMUNICATIONS)

IT & ANALYSIS (INCL. CRM)

MISC

DIRECTOR, HEAD

MANAGER, SENIOR MANAGER

VP, SVP, GM

C-LEVEL, MD

OTHER

SENIORITY

26%

30%

1

2

3

25%

20%

17%

9%

34%

12%

5%

23%

Three Key Facts:We are dedicated to providing a forum where our attendees can learn about the most advanced and tailored solutions available on the market.

There are a limited number of spaces available for companies with an innovative solution to showcase your products and services.

This event will build new prospects and strengthen current business relationships.

Opportunities available include:

• 1-to-1 meetings with key decision makers

• Take a speaking slot and address a room full of senior-level executives

• Show off your latest products and services in our exhibition hall

• Build your brand with exclusive promotional opportunities

• Host interactive workshops with core clients and prospect… and much more!

EXCLUSIVE


Diamond PassPurchase your Diamond Pass and get year-round access to one of the below top level reports which provide 100+ pages of data and analysis:

Choose from:

Multichannel Marketing Report• Improve the information you deliver to the customer – content,

frequency and the best channels to improve engagement and increase sales

• Strategies for physician engagement – Learn from your competitors about the tactics they employ to improve the effectiveness of their channels

• Influence prescription change – Maximise channel effectiveness to encourage a change in prescription habits

• Practical insights to develop brand loyalty throughout your products lifecycle beyond the patent cliff

Value Added Services Report• Exclusive insight from pharma, payers, regulators, physicians, and

advocacy groups

• Case studies investigating Janssen Connect, Pfizer Integrated Health, AstraZeneca Intelligent Pharma, Fresenius Medical Care, and GSK Salford lung study

• Leverage and extend your existing services and programs to provide genuine value to stakeholders

• Roadmap of how pharma can progress from first generation to integrated second generation health services

Worth €2495

Worth €2495

Growth Markets Report • Detailed analysis of how to make headway in China, Brazil,

Mexico, Indonesia, Thailand, and Venezuela

• Practical understanding of the regional drivers in each market

• Break down the market access barriers and accelerate your entry into the world’s best growth opportunities for pharma

• Hear from industry experts about what they feel makes them successful in their region

• Cutting-edge sales and marketing techniques that every company needs to implement

Worth €2495

Buy your pass

EXCLUSIVE


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TERMS & CONDITIONS Places are transferable without any charge. Cancellations before February 19th 2014 incur an administrative charge of 25%. if you cancel your registration after February 19th 2014 we will be obliged to charge the full fee. Please note – you must notify eyeforpharma in writing of a cancellation, or we will be obliged to charge the full fee. The organizers reserve the right to make changes to the programme without notice. All prices displayed are exclusive of VAT unless otherwise stated but, VAT will be charged, where applicable, at the prevailing rate on the invoice date and the relevant details will appear on the invoice.NB: FULL PAYMENT MUST BE RECEIVED BEFORE THE EVENT. DESIGNED BY THE CREATIVE TREE LTD. - WWW.THECREATIVETREE.CO.UK

FAX THIS FORM TO

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ONLINE: Go to https:/secure.eyeforpharma.com/barcelona and submit your details for instant confirmation of your place.

E-MAIL: The eyeforpharma Registration Team at [email protected]

FAX: Send this form by fax to: +44 20 7375 7576

CALL: eyeforpharma on +44 207 375 7222

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For Pharma Companies/Biotech Companies Diamond Gold Silver

Super Early Bird Price - Expires, 13 Dec 2013 2895 2095 1795

Early Bird Price - Expires, 24 Jan 2014 3195 2295 1995

Last Chance Price - Expires, 21 Feb 2014 3395 2495 2195

Full Price 3495 2595 2295

For Solution Providers Diamond Gold Silver

Super Early Bird Price - Expires, 13 Dec 2013 3195 2395 2095

Early Bird Price - Expires, 24 Jan 2014 3495 2595 2295

Last Chance Price - Expires, 21 Feb 2014 3695 2795 2495

Full Price 3795 2895 2595

3095

3295

3495

3595

3395

3595

3795

3895

EXCLUSIVE

Diamond

Diamond

EXCLUSIVE

4 EASY WAYS TO REGISTER TODAY!

Silver Pass:• Access to the full conference,

exhibition & networking area during the conference

Diamond Pass:• Exclusive Multichannel, Values Added

Services or Growth Markets Report

• Access to the full conference, exhibition & networking area during the conference

• Access to the live presentation recordings and PDF slides

Gold Pass:• Access to the full conference,

exhibition & networking area during the conference

• Access to the live presentation recordings and PDF slides

Gold Sponsor: Bag Sponsor: Lanyard Sponsor: Workshop Sponsor: Exhibitor:


1. Everyone in the right place: The entire is here. In Barcelona. Just once a year. Don’t be the only one missing out.

2. An agenda focused specifically for you: Global best practice at your fingertips with access to 3 focused tracks, you’ll gain more knowledge in just 3 days than from weeks of market research.

3. Industry leading speakers: 80+ corporate experts have been hand-picked to share their experiences so you can make even better corporate decisions. Learn from the likes of Roche, Novartis, Pfizer, Astellas and many more!

4. New relationship opportunities: Meet the elite of the industry and network with key decision makes from sales, marketing, digital, KAM, customer innovation and regulatory.

5. No Sales Pitches: Barcelona is an independently researched event committed to equipping you with the techniques and expertise to drive your business. We only provide you with useful information that is proven to work. Every single presentation is rigorously reviewed to ensure an unrivalled high quality.

6. Insightful debate: The best opportunity to get involved in the Q&A panels debate to discuss with your industry peers how adding value to your customer is evolving and what you need to do next!

Reasons Why You Cannot Afford To Miss Barcelona 2014 6

Benchmark against and learn from your corporate peers with over 24 hours of best practice and future strategy planning. During the networking time you will leave with valuable contacts and takeaway solutions which you can put into action.

Join 1000+ senior level executives over 3 days for the world’s largest high level business discussion for the pharmaceutical industry. 3 focused tracks, exclusive keynote sessions and out of industry perspectives for forward thinking best practice.

This is your only opportunity to explore Europe’s largest Pharma exhibition. Time to go shopping. See how more than 80 solution providers have evolved to cope with this new era – and take your pick.

Conference NetworkingExhibition

100 EXPERT SPEAKERS

18th - 20th March 2014 | CCIB, Barcelona

12th Annual

Barcelona 2 14

VALUE DRIVEN Time to boost innovation, evolve your services and advance stakeholder partnerships

SAVE 500

before 13th December

The World’s Largest Meeting of Commercial Pharma Executives

Health & Medicine

Eyeforpharma Barcelona 2014