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Campaign
Partner page
Raise money
Capture data
Customer interaction
Market validation
Benefits of Crowdfunding
Create evangelists
Launch your idea
Gauge and prove demand
Grow your market
Spread a message
Partner page
4 Fundamentals of Successful Campaigns
Frame 1. 2. 3. 4.
‘Green Bar Effect’
The Green Bar Effect Higher goal doesn’t always mean more money!
4 Fundamentals of Successful Campaigns
Frame 1. 2. 3. 4.
Pitch
Your pitch is the face of your campaign
Have a good pitch
Make it personal
4 Fundamentals of Successful Campaigns
Frame 1. 2. 3. 4.
Pitch
Perks
Why do people contribute?
Passion Participation & Pride Perks
Passion
Participation & Pride
Perks
Perk ideas
4 Fundamentals of Successful Campaigns
Frame 1. 2. 3. 4.
Pitch
Perks
Promotion
Canary
Technology – New York, NY USA
Raised: $1,866,692
Goal:
$100,000
Preparation
Crowdfunding isn’t winning the lottery Campaigns require effort and constant promotion Make sure to have a plan before you start
Only one chance at a first impression Utilize a soft launch 30% rule Marketing schedule is key
Time your marketing!
Prime the pump
Stay active
Be Proactive Tell people about your project – constantly!
Campaigns sending at least 3 updates raise about 239% more than those that post 2 or fewer
Indiegogo Resources
Campaigner Field Guide http://landing.indiegogo.com/iggfieldguide/ Insights Blog: for insights, tips and ideas: https://www.indiegogo.com/blog/ Indiegogo: browse successful campaigns: http://indiegogo.com Help Center: answers to specific questions: http://support.indiegogo.com/forums Additional Questions: Our Customer Happiness Team is always here for you. Contact us: [email protected]
