CROWDFUNDINGFORIMPACT

13 /07 /16

@ Impact Hub Geneva

1. Quick overview of the market

2. Types of crowdfunding

3. Benefits of crowdfunding

4. Questions to ask before crowdfunding

5. Pre-Campaign work

6.During Campaign work

7.Post-campaign

8.Useful insights

CONTENTOUTLINE

TYPES OF CROWDFUNDING

equity or investment based

lending based

donation based

reward based

EQUITYCROWDFUNDING

Contributors become part-ownersGenerally 6-figure+ investmentgoalsNot relevant to nonprofitsGenerally heavily regulated incountries

LENDINGCROWDFUNDING

Also known as peer-to-peerlendingOffers easier, faster andcheaper access to financingPlatforms help investors to fixan interest rate

DONATIONCROWDFUNDING

Contributors do not receiveanything in returnGenerally small amounts givenUsed by individuals and forsocial fundraising initiatives

REWARDCROWDFUNDING

Contributors receiverewards/perks for contributionsSmall to moderate amountsgivenFor-profit and nonprofits canrun campaigns (some platformsonly serve one of the two)

BENEFITS OF REWARDCROWDFUNDING

Market Testing Build & Improveyour Story

Fail FastSucceed Faster

Raise Money Brand AwarenessBuild

Community

QUESTIONSTO ASKYOURSELFBEFORERUNNING ACROWDFUNDINGCAMPAIGN

Why do you need to raise money?

Do you have the resources to run acampaign that could last a year?

Have you done the math?

Do you have the key networks in place?

STARTINGCHECKLIST

There are 3 phases to a crowdfundingcampaign and much of your success willdepend on how much you put into the pre-campaign phase.

KNOWYOUR

AUDIENCE!

RESEARCH- similar campaigns- your existing community- potential partners- potential networks- relevant press contacts

YOUR STORY

COPY

VIDEO

PERKS

Send out press releaseLaunch email campaignLaunch social media content and outreachProvide regular updates and thank supportersAnalyse and tweak perks

During the Campaign - 2/3 hours a day

i n form your supporters about resu l ts

send out f ina l p ress re lease

de l i ver your perks

keep your supporters updated

THE F INAL STAGES

MARKETING REACH

A t y p i c a l c a l l t o a c t i o n t o v i s i t c amp a i g n p a g eh a s a 3% c o n v e r s i o n r a t e . O f t h a t 3% , 1% w i l li n v e s t .

I f you set your campaign goa l at $ 10 ,000 and use

the $25 perk as your base . You wi l l need 400

donors . That means you need your market ing reach

to be 1 ,330 ,330 to ga in 40 ,000 c l i ckthroughs to

your campaign page . With the 1% inves t ra te , you

wi l l then get your 400 donors and reach your goa l .

CALCULATION

UPDATESAround 12 updates

throughout campaign

On avg, 40% of contributions

come in the first & last 3 days

START/FINISHOn avg, they added 9 perks. $10-

$30 perks are the most popular

PERKS

Need tech, business, and

comms savvy people

TEAMWORKCampaigns with videos

raise 8 times more

VIDEOUS, Canada, UK, Australia &

Germany are biggest contributors

GLOBAL REACH

INSIGHTS OF SUCCESSFULCAMPAIGNS

source: IndieGoGo

THANKYOU !

13 /07 /16

All images courtesy of Freepix