Inés Echevarría Crowdhub.es @guiskiguiski

Crowdfunding for Entrepreneurs Inés Echevarría IESE 23th November, 2016

Inés Echevarría Crowdhub.es @guiskiguiski

About Me

Inés Echevarría Crowdhub.es @guiskiguiski

Agenda What is Crowdfunding

Crowdfunding and the Start Up Financial Cycle

Crowdfunding for Project Validation

How to Create a Crowdfunding Campaign

Our Key Learnings with Uttopy Campaign

Inés Echevarría Crowdhub.es @guiskiguiski

Crowdfunding=

Inés Echevarría Crowdhub.es @guiskiguiski

It’s not a Novelty…

Inés Echevarría Crowdhub.es @guiskiguiski

It only changes Technology

Inés Echevarría Crowdhub.es @guiskiguiski

Crowdfunding =

Crowd+Funding

Inés Echevarría Crowdhub.es @guiskiguiski

Crowdfunding Types

Equity

Dona,on

Debt

Reward

Inés Echevarría Crowdhub.es @guiskiguiski

Donation-based Crowdfunding

•  Leader: NGO or Particular

•  Projects: Social Issues or Personal Needs

•  Financiation: Flexible or All- Nothing

•  Donor: Auto realization

•  Platforms: Migranodearena,Generosity, GoFundMe, …

•  Awareness •  Donations

•  Donors

Inés Echevarría Crowdhub.es @guiskiguiski

Rewards-based Crowdfunding

•  Leader: Creator or Entrepreneur

•  Project: Go to Market

•  Financiation: Flexible or All- Nothing

•  Backer: A novelty (creativity, innovation,…)

•  Pre sell •  Idea Validation

•  Community

•  Platforms: Verkami, Kickstarter, Indiegogo, …

Inés Echevarría Crowdhub.es @guiskiguiski

Equity Crowdfunding

•  Leader: Entrepreneur

•  Project: Early Growth Start Up

•  Financiation: All- Nothing

•  Investor: Equity

•  Financiation •  Community

•  Platforms: CrowdCube, The Crowd Angel, …

Inés Echevarría Crowdhub.es @guiskiguiski

Debt Crowdfunding

•  Leader: Company or Particular

•  Project: Financiation

•  Financiation: All- Nothing

•  Lender: Profitability

•  Credit •  Debt Diversification

•  Community

•  Platforms: Arborius, Funding Circle,…

Inés Echevarría Crowdhub.es @guiskiguiski

Crowdfunding & the Start Up Financial Cycle

Inés Echevarría Crowdhub.es @guiskiguiski

Start Up Finantial Cycle

Idea Prototype Start Up Early Growth Expansion

Rewards/ Donation

Equity

Lending

Lending

Fina

ncia

l Nee

d

Inés Echevarría Crowdhub.es @guiskiguiski

Crowdfunding & Project Validation

Inés Echevarría Crowdhub.es @guiskiguiski

“The single necessary and sufficient condition for a business

is a paying customer”.

Bill Aulet, Disciplined Entrepreneurship

Inés Echevarría Crowdhub.es @guiskiguiski

Test&Learn

Inés Echevarría Crowdhub.es @guiskiguiski

How To create your Crowdfunding Campaign

Inés Echevarría Crowdhub.es @guiskiguiski

1. Tell a Story Why the world will be better with a project

like yours?

Inés Echevarría Crowdhub.es @guiskiguiski

2. Set up your Goals

•  Pre sell

•  Idea Validation

•  Community

Inés Echevarría Crowdhub.es @guiskiguiski

3.ChooseaPla*orm

•  Funding model

•  Usabililty

•  Internationality

•  Technology

•  Brand Positioning

•  Comissions & Fees

Inés Echevarría Crowdhub.es @guiskiguiski

4. Present your Project

•  Pitch

•  Video •  Images/ Prototype

•  Team

Inés Echevarría Crowdhub.es @guiskiguiski

5. Find your Community

Family (you) Friends (interests) Fans (values)

Inés Echevarría Crowdhub.es @guiskiguiski

6. Offer value with your Pledges

•  Assorment

•  Exclusiveness

•  Limited Ed.

Inés Echevarría Crowdhub.es @guiskiguiski

Launch LastCall

Valley

7. Communicate, Communicate, Communicte

Inés Echevarría Crowdhub.es @guiskiguiski

8. Failure is Not an Option

Inés Echevarría Crowdhub.es @guiskiguiski

"You do not have to see crowdfunding as an end,

but as a medium that is part of the beginning of your project as an

entrepreneur."

Inés Echevarría Crowdhub.es @guiskiguiski

Our Key Learnings with Uttopy Campaign

Inés Echevarría Crowdhub.es @guiskiguiski

Our Learnings •  It’s more about Crowd

•  Identify your Customer Persona

•  Make it Easy, not “perfect”

•  Take care of the Cultural Differences

•  Be Resilient and don’t Give Up

Inés Echevarría Crowdhub.es @guiskiguiski

Are you ready for “The Marathon”?

Inés Echevarría Crowdhub.es @guiskiguiski

Pre-campaign Campaign Post- Campaign

Are you ready for “The Marathon”?

Inés Echevarría Crowdhub.es @guiskiguiski

Keep in touch ;)

Crowdhub.es