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CareContent is an online reserve of
customizable health features, patient quizzes,
slide shows and current medical news articles.
We talked to:✔48 Unique Potential
Customers
✔10 Unique Potential
Partners
Potential Market Size
5,000 – hospitals10,000 – outpatient/urgent care centers16,000+ – skilled nursing facilities1,400 – retail clinics1,200 – federally qualified health centers260,000 to 275,000 – physician practices
Plus: health insurance companies, pharmaceutical companies, academic hospital departments
Early AdopterArchetype - Hospitals
• Recently redesigned or launched websites• Are actively trying to update contentSo they:• Use freelancers• Have a small web team, i.e. “the web guy.”• Scrambles to create content
• Built a demo site• Tested ways to driving traffic -
LinkedIn, guest blog post, conference
• Solution interviews with validated segment
• 10 Channel partner interviews
What we did next…
•Solution interviews with demo site•Solution interviews with demo site•And more solution interviews with demo site
What we did…
• Customer archetype
• Other possible markets
• Revenue model
• How to reach customers
Major iterations, lessons and pivots
Channel Diagram
CareContent.com
Tradeshows/Conferences
Key Partners
Cold Calls
Guest Blog Posts
Referrals
Distribution Diagram
Health Care Organizations
Our Customers
CareContent
Our Company
CareContent.com
Is it Viable…Yes
• Fulfilling a top pain point in huge market
• Revenue-ready, $100,000/month in revenue by February 2015
• 3%of potential market = $66.5 Million/yr
• Low Customer Acquisition Cost
What’s Next…
• Validate other potential markets
• More solution interviews
• CareContent.com 2.0
• Two national conferences
• Startup Leadership Program
• City Treasurer Business Plan