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Presented by
SEVEN HABITS
OF
HIGHLY EFFECTIVEPERSONAL TRAINERS
Presented by
SEVEN HABITS OF HIGHLY EFFECTIVE PERSONAL TRAINERS
WHEN IT COMES TO BUSINESS ...
NOT ALL TRAINERS ARE CREATED EQUAL.
Presented by
SEVEN HABITS OF HIGHLY EFFECTIVE PERSONAL TRAINERS
GREAT PERSONAL TRAINERS AREN’T BORN ...THEY ARE MADE.
THIS REQUIRES:• A PROVEN STRATEGY• HARD WORK• DETERMINATION• DEDICATION TO
SUCCESS
Presented by
SEVEN HABITS OF HIGHLY EFFECTIVE PERSONAL TRAINERS
THE SAME HOLDS TRUE FOR RUNNING A SUCCESSFUL PERSONAL TRAINING BUSINESS.
THESE BUSINESS OWNERS MAKE SUCCESS AN EXPECTATION AND A DAILY HABIT WHEN OPERATING THEIR BUSINESS.
Presented by
SEVEN HABITS
OF
HIGHLY EFFECTIVEPERSONAL TRAINERS
Presented by
SEVEN HABITS OF HIGHLY EFFECTIVE PERSONAL TRAINERS
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PERSONAL TRAINING IS TREATED AS A BUSINESS (NOT A HOBBY)
A successful personal training business starts off with a well thought out plan and strategy, including:
• A business plan• An outline including
business operations and finances
• Sales and marketing strategies
Presented by
SEVEN HABITS OF HIGHLY EFFECTIVE PERSONAL TRAINERS
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REGULARLY SETS (AND ACHIEVES) THEIR GOALS
Goalsshouldbespecific,measurable, attainable, realistic/relevant, and on a timeline (S.M.A.R.T. goals).
Goals for a personal training business may include:
• Number of clients• Amount of revenue• Timelinetoopenfirst
location• Timeline to sell the
business (retirement)
Presented by
SEVEN HABITS OF HIGHLY EFFECTIVE PERSONAL TRAINERS
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MANAGES THEIR TIME EFFECTIVELY
Personal trainers need to carefully manage the time needed to train clients and operate their business, including:
• Effective appointment scheduling
• Setting a standard work schedule
• Setting time aside for business administration
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SEVEN HABITS OF HIGHLY EFFECTIVE PERSONAL TRAINERS
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FOCUSES THEIR ATTENTION ON CLIENT SATISFACTION AND CARE
The goal of a successful personal training business is to provide clients with exceptional service. When clientsaresatisfiedandhappywith their results, they are more likely to:
• Continue with their personal training
• Refer friends and family
• Provide testimonials
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SEVEN HABITS OF HIGHLY EFFECTIVE PERSONAL TRAINERS
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MAKES CONTINUING EDUCATION AND LEARNING A PRIORITY
It is important for personal trainers to keep current and know “what’s new” and strategies proven to help them improve their business. Continuing education courses and workshops:
• Provide personal trainers with ways to differentiate themselves from their competitors.
• Keep personal trainers up to date with what is new and what other personal trainers may be adding to their service offering.
• Provide personal trainers with new and innovative tools to help them run their businesses better.
• Make personal training more fun and exciting!
Presented by
SEVEN HABITS OF HIGHLY EFFECTIVE PERSONAL TRAINERS
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CREATES A STRONG BRAND FOR THEIR BUSINESS
A brand is a what differentiates one personal trainer’s services from others in the market.
Elements of an effective personal trainer’s brand include:
• A business logo• Business slogans and tag lines• Quality written content
(website, brochures, etc.)• Unique programs and services
(branded programs, DVDs)• His/her appearance/attire• His/her communication style
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SEVEN HABITS OF HIGHLY EFFECTIVE PERSONAL TRAINERS
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CREATES A HIGH VALUE OF WORTH FOR THEIR BUSINESS
Successful personal trainers create a high value for their services.
When determining the value of your services:
• Don’t undervalue your services.
• Don’t overvalue your services.
• Beconfidentinyourabilityto deliver services that dictate the price.
Presented by
SEVEN HABITS OF HIGHLY EFFECTIVE PERSONAL TRAINERS
THERE ARE ESSENTIALLY TWO THINGS GETTING IN THE WAY OF A PERSONAL TRAINER’S SUCCESS IN BUSINESS:
1. THE ABILITY TO COMMIT TO A BUSINESS PLAN
2. THE WILLINGNESS TO DEDICATE THE TIME AND EFFORT NEEDED TO REACH THEIR BUSINESS GOALS
Presented by
SEVEN HABITS OF HIGHLY EFFECTIVE PERSONAL TRAINERS
THE CHOICE IS YOURS.
Presented by
SEVEN HABITS OF HIGHLY EFFECTIVE PERSONAL TRAINERS
This information provided is an excerpt from:
The Business of Personal Training: Essential Guide for the Successful Personal Trainer
(By: Andrea Oh)
For more information visit
www.businesspersonaltraining.com
Presented by
SEVEN HABITS OF HIGHLY EFFECTIVE PERSONAL TRAINERS
THANK YOU!
www.todaysfitnesstrainer.com