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3 HABITS OF HIGHLY EFFECTIVE DESIGNERS
How to make design part of your customer engagement strategy
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EXPERIENCE DESIGN
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Experience Design
Solution Architect
Interaction Designer
User Researcher
User Interface
Developer Visual
Designer
XD
You must run your project with
the team you actually have,
not the team you wish you had.
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Jakob Nielson, Nielsen Norman Group
#1 EMPATHISING WITH CUSTOMERS How to make design part of your customer engagement strategy
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THE CUSTOMER HYPOTHESIS
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PROTOTYPING PERSONAS
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HOW TO USE
¨ Audience segmentation
¨ Customer recruitment
¨ Executive alignment
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STRESSING USER NEEDS
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GOV.UK
#2 SOLVING PROBLEMS VISUALLY How to make design part of your customer engagement strategy
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MAKE COMPLEXITY VISIBLE
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CUSTOMER JOURNEY MAPPING
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Hidden complexity
HOW TO USE
¨ Mapping pain points
¨ Channels and dependencies
¨ Slicing scope
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#3 DESIGNING TOGETHER How to make design part of your customer engagement strategy
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EXPERIMENTS NEED IDEAS
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Generate lots of ideas Run experiments
Converge on best options
Lean UX Lean Enterprise
COLLABORATIVE SKETCHING
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Collaborative sketching
HOW TO USE
¨ Explaining ideas
¨ Prioritising features
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CANTEEN DESIGN CULTURE
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3 BEHAVIORS FOR EFFECTIVE ORGANISATIONS How to make design part of your customer engagement strategy
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CONFIDENCE
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CLARITY
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CONSISTENCY
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FURTHER READING
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